The document provides guidance for creating a presentation for a business plan competition. It recommends using a widescreen format and including standard presentation elements like the company logo, date, and slide numbers. It emphasizes that the presentation should tell a story that relates to the audience and judges, create a sense of urgency, and show how the company's solution validates customer needs. Financial projections through year 5 are included, showing increasing revenue, income, and cumulative cash. The use of funds slide describes how the funds will be used to accelerate scaling by reaching certain milestones.

1. I suggest using a widescreen format (16:9) not 4:3

2. NYS Capital Region Business Plan Competition 2

3. Include on the slide:
Your logo / company name
Date
Event: NYS Capital Region Business Plan Competition
Slide #
Create a pptTemplate to use.
NYS Capital Region Business Plan Competition 3

4. Videos do not work!!!.
Instead have automatic animations on the page:
NYS Capital Region Business Plan Competition 4
Or use a .gif file: You can
make one in photoshop or use
a free online tool
JCVD Rules!

5. The most important thing:
Your presentation must be memorable and illicit a response of
some sort.
Do this by: Relating to the audience / judges.
Relate to them by:Telling a powerful and relevant story.
NYS Capital Region Business Plan Competition 5
Create a sense of urgency:
“IF we don’t do this now,
the world will end!!!
AHHHH”
This is inevitable. Get
onboard now or miss out!

6. NYS Capital Region Business Plan Competition 6
Title Slide
“Tag line”

7. Value prop
NYS Capital Region Business Plan Competition 7

8. NYS Capital Region Business Plan Competition 8
Don’t use bullets
Great place to engage with audience: ask a question, tell a story
Show a picture of someone having the problem
This way of doing things
CANNOT CONTINUE!

9. NYS Capital Region Business Plan Competition 9
Show your solution

10. NYS Capital Region Business Plan Competition 10
Don’t need to show
this graphic. State
the total market
size (realistic), your
target market size
(SOM) and
beachhead)
Use a graphic go-to-market
and expansion
The Martian unobtainium mining industry
is growing at 20000% annually and
expected to reach $2trillion by 2156

11. Can add go-to-market
strategy here
NYS Capital Region Business Plan Competition 11

12. NYS Capital Region Business Plan Competition 12
Who are you
charging, how
much, and for
what?
Show that you validated
these!
90% of people we interviewed
have a strong need. They are
already paying $$$ and would
prefer a higher quality solution

13. NYS Capital Region Business Plan Competition 13
Choose a graphic.
I like the quadrant
chart
The competition if
lazy incumbents
who couldn’t
innovate their way
out of a box!

14. Have a separate slide to show
your advantage
Our technology / innovation is the future!
There is no stopping this change and we are leading the way!
We are moving so fast that superman is jealous!
NYS Capital Region Business Plan Competition 14

15. NYS Capital Region Business Plan Competition 15
These never look right.
Use a roadmap here.
Show milestones

16. Can add financials here
NYS Capital Region Business Plan Competition 16
3 models
26 boats sold
$19.8MM revenue
~$3MM income
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
$18,000,000
$20,000,000
Year 1 Year 2 Year 3
Revenue Income
Line or bar graph works here. Revenue is most important

17. Use of Funds
NYS Capital Region Business Plan Competition 17
Prototype manufacturing $25,000 quote from contract manufacturer
materials $2,000
Design / engineering $5,000 quote from industrial design firm
marketing $10,000 Trade Shows
lab space $12,000 1000 sqft
Total $54,000
Stress how this will help you accelerate and scale!
What milestone will this get you to?

18. NYS Capital Region Business Plan Competition 18

19. NYS Capital Region Business Plan Competition 19
Add revenue
projects before your
final slide. Show
the details of how
you reached that
here.
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
Current
Unit Economics
Gross Margin
Raw materials costs
Assembly costs
Storage costs
Shipping costs
Other costs (please
describe)

20. NYS Capital Region Business Plan Competition 20
yr 1 2 3 4 5
Sales $527,982 $157,700 $263,100 $860,000 $1,021,000
COGS ($364,812) ($8,000) ($120,000) ($400,000) ($532,000)
Gross profit $163,170 $149,700 $143,100 $460,000 $489,000
SGA ($84,309) $0 $0 $0 $0
Net Income $78,861 $149,700 $143,100 $460,000 $489,000
Donation ($3,943) ($7,485) ($7,155) ($23,000) ($24,450)
total $74,918 $142,215 $135,945 $437,000 $464,550
Cumulative Cash $74,918 $217,133 $353,078 $790,078 $1,254,628
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
yr 1 2 3 4 5
5 year financial projections
Sales Gross profit Net Income Cumulative Cash

21. NYS Capital Region Business Plan Competition 21

22. NYS Capital Region Business Plan Competition 22
3 years-
Major cost
and revenue
drivers
Differentiation
Customer
segments
and market
size