Proposed Nudge for the Toronto Public Library user challenges.

1. NUDGE CHALLENGE 3
INCREASING ACTIVE CARDHOLDERS
PRESENTED BY GROUP 9

2. Suggested Mobile APP
Reminder
notifications to
make people
conscious of
decision to visit the
library
Suggested reads and
holds to make
choices easier.
Descriptions and
comments would
appear here.

3. Twitter to
Support App vs.
Other Outlets
Twitter seems to be the
appropriate choice as
teens are particularly
attracted towards social
media, presently TPL’s
Facebook usage seems
to be for a different
purpose altogether
Email is not relevant for
teens as they mostly use
it for registration
purposes and access
other facilities. TPL
mail might be
overlooked or worse,
considered as junk!
Use to promote app and give updates to library
events and resources.