SlideShare a Scribd company logo
Kvarkenpawebben.wordpress.com
Schema för dagen:
Kl. 10.00-10.30 Kaffe & smörgås.
Kl. 10.30-11.30 Din digitala närvaro.
Kl. 11.30-12.00 Diskussion.
Kl. 12.00-13.00 Lunch.
Kl. 13.00-16.00 Workshop Facebook.
Stärk din närvaro i den
digitala världen
1. Bli hittad
2. Bli vald
3. Bli spridd
Google
Analytics
Google
Titel och metadata
Sökmotoroptimerad hemsida med
unik titel på webbplatsens sidor!
Här kommer din metabeskrivning som
fångar sökarens intresse och får den att
förstå att din sida är den rätta.
www.hemsida.se/länk_till_sidan
Google
Vi söker i text, därför behövs text överallt på
hemsidor.
2. Bli vald
Högre läsmotstånd
på webben
Tänk på strukturen
- Rena, luftiga linjer.
- För mycket innehåll gör sidan rörig.

- En tydlig meny.
- En tydlig avsändare.
- Bilder som hör ihop med texterna.
Var kontaktbar
Skriv som en
journalist
Lorem ipsum dolor sit
amet, consectetur
adipisicing elit, sed
do eiusmod tempor
incididunt ut labore
et dolore magna
aliqua. Ut enim ad
minim veniam, quis
nostrud exercitation
ullamco laboris nisi ut
aliquip ex ea
commodo consequat.
Duis aute irure dolor
in reprehenderit in
voluptate velit esse
cillum dolore eu
fugiat nulla pariatur.
Excepteur sint
occaecat cupidatat
non proident, sunt in
Tonalitet Varumärkets verbala logotyp
Äkt
a

Insiktsfu
ll

Engagerand
Mervärde –
bjud på dig själv
3. Bli spridd
Länkningar
Samarbeten
Tack
för att du lyssnade!

Theres Hiltunen, projektledare
theres.hiltunen@umea.se
070-677 26 66
kvarkenpawebben.wordpress.com
Lästips
Böcker:
Gilla! Dela engagemang, passion och idéer via sociala medier, Brit Stakson
(2011)
Nya tiders varumärken, Lena Carlsson (2012), Kreafon
Marknadsföring och kommunikation i sociala medier, Lena Carlsson
(2009), Kreafon
Marknadsföring och kommunikation i sociala medier, Lena Leigert (2013),
Kreafon
Sociala medier – en lathund, Lena Carlsson (2010), Kreafon
Lästips
Webbsidor:
Css-tricks.com
Facebookskolan.se/blogg
Lantmannen.designmanual.se/se/identitet
Likealyzer.com
Kvarkenpawebben.wordpress.com
Mashable.com
Resume.se
Smashingmagazine.com
Sokmotorkonsult.se/verktyg
Theamazingsociety.se/blogg
Skriva för webben guide
http://www.iis.se/docs/Att_skriva_for_webben_-_webb_2_.pdf
Google analytics, powerpoint
https://static.googleusercontent.com/media/www.google.se/sv/se/intl/sv/webmasters/docs/se
arch-engine-optimization-starter-guide-sv.pdf
Google guide; Sökmotoroptimering
http://kvarkenpawebben.wordpress.com/2013/11/27/google-analytics/

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