Presentation discussing Nowata County, Oklahoma's new countywide branding initiative and new countywide brand statement, "Where the OK Life Begins." You can learn more about visiting Nowata County online, http://www.nowata.com.

1. BRANDING & MARKET ING RECOMMENDAT IONS
NOWATA COUNTY, OK

2. OBSERVAT IONS
• Lots of Groups, Not so many volunteers
• Plenty of opportunity, Plenty of bad blood
• Cosumer market split in four directions
• Time is now to come together as a county

3. BRAND VALUES
Oklahoma Begins
Ozarks Begins Tall Grass Prairie
Slow Pace Begins
Begins

4. BRAND ELEMENTS

5. COLOR PALET TE

6. TYPEFACE SELECT ION

7. BRAND STATEMENT
We are Nowata County, Oklahoma.
For thousands of years, people have been drawn to this
land that we call home. First the Osage and Quapaw,
then the Cherokee and the Delaware. And today, where
Oklahoma Begins, we are a rich mix of people from many
different back grounds who gather to welcome our
guests, connect with our lands, and nurture of our future.

8. BRAND STATEMENT
We are Nowata County.
And we celebrate this special place where the rolling hills
of the Ozarks flatten out to America’s tall grass prairies.
And beneath us lies the world’s largest shallow oil field,
which fed our history, and continues to fuel our economy.
Cows and Buffalo adorn our landscape, farming and
ranching is in our blood, and this place we call home is
where that passion begins.

9. BRAND STATEMENT
We are Nowata. Delaware & Lenapah, New Alluwe, Wann &
South Coffeyville.
We are many people in many communities. We are the
cheers of our friday night football games, and we are the
celebration of faith in our cowboy churches. We are the day
on the lake, the dollar fishing holes, and Oklahoma’s greatest
onion rings. We still know what it means to be a community:
We treat neighbors like family and we shape kids like their our
future. And we always remember that a handshake is binding,
friendships are lasting, and faith burns eternal .

10. BRAND STATEMENT
We are all the determination of America.
We are all the best of Oklahoma.
We are Nowata County, where the OK Life Begins.

13. LOGO SYSTEM

25. COF FEE CUPS

26. TSHIRTS

27. SIGNAGE

28. SIGNAGE

29. COMMUNI TY GATEWAY SIGNS

30. ADVERT ISING