The case study focuses on Pacific Healthcare, the largest health care provider in Santa Barbara County, which operates multiple hospitals and clinics. With the passing of the director of radiology, Barney Rubble is presented with the opportunity to reassess the exclusive use of Kodak for X-ray film supplies, potentially reducing costs by exploring alternatives from companies like Agfa, Dupont, Fuji, and 3M. The assignment requires analyzing the situation, evaluating different solutions, and justifying recommendations in a structured format.

1. Note for Case Study #1: The case study can be found in the
Assignment folder Case Study 1 Pacific Healthcare. Read and
study the case and complete the questions at the end of the
study. Use the construct found in the resources folder Case
Study Format and Guidance to assist you with your analysis and
submit it as part of the assignment. Questions should be
answered using case study format. Ensure that you adequately
explain the problem, describe alternative solutions and justify
your recommendation. This exercise should be able to be
completed in approximately 3-6 doubled space pages. Attached
completed Case Study #1 as a MS Word document in the
assignment area of the classroom – Case Study #1.....................
Assignment Instructions
The case study link is provided below for the Case Study 1
Pacific Healthcare. Read and study the case and complete the
questions at the end of the study. Use the case study outline
below to assist you with your analysis. Questions should be
answered using case study format. Ensure that you adequately
explain the problem, describe alternative solutions and justify
your recommendation. This exercise should be able to be
completed in approximately 3-6 doubled space pages. Attached
completed Case Study #1 as a MS Word document in the
assignment area of the classroom – Case Study #1.
Please see enclosed attachments:
· Outline for Case Study Paper
· Case Study
· Rubic
APUS Assignment

2. Rubric
Undergraduate Level
300-400
EXEMPLARY
LEVEL
4
ACCOMPLISHED
LEVEL
3
DEVELOPING
LEVEL
2
BEGINNNIG
LEVEL
1
TOTAL
POINTS
FOCUS/THESIS Student exhibits a defined
and clear understanding of
the assignment. Thesis is
clearly defined and well

3. constructed to help guide
the reader throughout the
assignment. Student builds
upon the thesis of the
assignment with well-
documented and
exceptional supporting
facts, figures, and/or
statements.
Establishes a good
comprehension of topic
and in the building of the
thesis. Student
demonstrates an effective
presentation of thesis, with
most support statements
helping to support the key
focus of assignment.
Student exhibits a basic
understanding of the
intended assignment, but
the thesis is not fully
supported throughout the
assignment. While thesis
helps to guide the
development of the
assignment, the reader
may have some difficulty in
seeing linkages between
thoughts. While student
has included a few
supporting facts and
statements, this has
limited the quality of the

4. assignment.
Exhibits a limited
understanding of the
assignment. Reader is
unable to follow the logic
used for the thesis and
development of key
themes. Introduction of
thesis is not clearly
evident, and reader must
look deeper to discover
the focus of the writer.
Student’s writing is weak
in the inclusion of
supporting facts or
statements.
CONTENT/SUBJECT
KNOWLEDGE
Student demonstrates
proficient command of the
subject matter in the
assignment. Assignment
shows an impressive level
of depth of student’s ability
to relate course content to
practical examples and
applications. Student
provides comprehensive
analysis of details, facts,
and concepts in a logical
sequence.

5. Student exhibits above
average usage of subject
matter in assignment.
Student provides above
average ability in relating
course content in
examples given. Details
and facts presented
provide an adequate
presentation of student’s
current level of subject
matter knowledge.
The assignment reveals
that the student has a
general, fundamental
understanding of the
course material. Whereas,
there are areas of some
concerning in the linkages
provided between facts
and supporting
statements. Student
generally explains
concepts, but only meets
the minimum requirements
in this area.
Student tries to explain
some concepts, but
overlooks critical details.
Assignment appears
vague or incomplete in
various segments.
Student presents
concepts in isolation,

6. and does not perceive to
have a logical
sequencing of ideas.
CRITICAL THINKING
SKILLS
Student demonstrates a
higher-level of critical
thinking necessary for 300-
400 level work. Learner
provides a strategic
Student exhibits a good
command of critical
thinking skills in the
presentation of material
and supporting
Student takes a common,
conventional approach in
guiding the reader through
various linkages and
connections presented in
Student demonstrates
beginning understanding
of key concepts, but
overlooks critical details.
Learner is unable to

7. approach in presenting
examples of problem
solving or critical thinking,
while drawing logical
conclusions which are not
immediately obvious.
Student provides well-
supported ideas and
reflection with a variety of
current and/or world views
in the assignment. Student
presents a genuine
intellectual development of
ideas throughout
assignment.
statements. Assignment
demonstrates the
student’s above average
use of relating concepts by
using a variety of factors.
Overall, student provides
adequate conclusions,
with 2 or fewer errors.
assignment. However,
student presents a limited
perspective on key
concepts throughout
assignment. Student
appears to have problems
applying information in a
problem-solving manner.
apply information in a
problem-solving fashion.

8. Student presents
confusing statements
and facts in assignment.
No evidence or little
semblance of critical
thinking skills.
ORGANIZATION OF
IDEAS/FORMAT
Student thoroughly
understands and excels in
explaining all major points.
An original, unique, and/or
imaginative approach to
overall ideas, concepts,
and findings is presented.
Overall format of
assignment includes an
appropriate introduction (or
abstract), well- developed
paragraphs, and
conclusion. Finished
assignment demonstrates
student’s ability to plan and
organize research in a
logical sequence. Student
uses at least of 5-7
references in assignment.
Student explains the
majority of points and
concepts in the
assignment. Learner
demonstrates a good skill
level in formatting and

9. organizing material in
assignment. Student
presents an above
average level of
preparedness, with a few
formatting errors.
Assignment contains less
than 5 resources.
Learner applies some
points and concepts
incorrectly. Student uses
a variety of formatting
styles, with some
inconsistencies throughout
the paper. Assignment
does not have a
continuous pattern of
logical sequencing.
Student uses less than 3
sources or references.
Assignment reveals
formatting errors and a
lack of organization.
Student presents an
incomplete attempt to
provide linkages or
explanation of key
terms. The lack of
appropriate references
or source materials
demonstrates the
student’s need for
additional help or
training in this area.

10. Student needs to review
and revise the
assignment.
WRITING
CONVENTIONS
(GRAMMAR &
MECHANICS)
Student demonstrates an
excellent command of
grammar, as well as
presents research in a clear
and concise writing style.
Presents a thorough,
Student provides an
effective display of good
writing and grammar.
Assignment reflects
student’s ability to select
appropriate word usage
Assignment reflects basic
writing and grammar, but
more than 5 errors. Key
terms and concepts are
somewhat vague and not
completely explained by
Topics, concepts, and
ideas are not coherently
discussed or expressed
in assignments.
Student’s writing style is

11. weak and needs
extensive understanding of
word usage. Student
excels in the selection and
development of a well-
planned research
assignment. Assignment is
error-free and reflects
student’s ability to prepare
a high-quality academic
assignment.
and present an above
average presentation of a
given topic or issue.
Assignment appears to be
well written with no more
than 3-5 errors. Student
provides a final written
product that covers the
above-minimal
requirements.
student. Student uses a
basic vocabulary in
assignment. Student’s
writing ability is average,
but demonstrates a basic
understanding of the
subject matter.

12. improvement, along with
numerous proofreading
errors. Assignment
lacks clarity,
consistency, and
correctness. Student
needs to review and
revise assignment.
USE OF COMPUTER
TECHNOLOGY/
APPLICATIONS
Student provides a high-
caliber, formatted
assignment. Learner
exhibits excellent use of
computer technology in the
development of
assignment. Quality and
appropriateness of stated
references demonstrate the
student’s ability to use
technology to conduct
applicable research. Given
assignment includes
appropriate word
processing, spreadsheet
and/or other computer
applications as part of the
final product.
Assignment presents an
above-average use of
formatting skills, with less
than 3 errors. Students

13. has a good command of
computer applications to
format information and/or
figures in an appropriate
format. Student uses at
least two types of
computer applications to
produce a quality
assignment.
Student demonstrates a
basic knowledge of
computer applications.
Appearance of final
assignment demonstrates
the student’s limited ability
to format and present data.
Resources used in
assignment are limited.
Student may need to
obtain further help in the
use of computer
applications and Internet
research.
Student needs to
develop better formatting
skills. The student may
need to take additional
training or obtain help
from the Educator Help
Desk while preparing an
assignment. Research
and resources presented
in the assignment are
limited. Student needs

14. to expand research
scope. The number of
formatting errors is not
acceptable.
TOTAL POINTS
OUTLINE FOR CASE ANALYSIS
Title Page (APA formatted)
Case Name:
I. Major Facts
(State here the major facts as you see them. Make statements
clear and concise for your
own understanding as well as for the understanding of the other
students and the
instructor.)
II. Major Problem
(State here the major problem as you see it. Emphasize the
present major problem. You
may wish to phrase your statement in the form of a question. In

15. a few cases, there may be
more than one major problem. A good problem statement will
be concise, usually only
one sentence.)
III. Possible
Solution
s
A. (List here the possible solutions to the major problem. Let
your imagination
come up with alternative ways to solve the problem.
B. Do not limit yourself to only one or two possible solutions.
These solutions
should be distinct from each other.
C. However, you may wish to include portions of one solution
in another solution,
as long as each solution stands alone. Only in this manner will

16. your subsequent
choice be definitive.
D. Briefly note advantages and disadvantages of each possible
solution.)
etc.
IV. Choice and Rationale
(State here your choice, A or B or ___ and the detailed reasons
for your choice. You may
also state your reasons for not choosing the other alterative
solutions.)
V. Implementation
(Prepare a plan to implement your choice)
Appendix (Answer case study questions)

17. Reference Page (APA formatted)
PACIFIC HEALTHCARE
Pacific Healthcare is the largest health care provider in Santa
Barbara County. The
institution consists of three hospitals: Pacific Memorial (415
beds), Pacific Cabrillo (250 beds),
and Pacific Isla Vista (300 beds); also included are two nursing
homes and ten outpatient clinics.
All combined, Pacific Healthcare has over 1,500 beds.
Barney Rubble, corporate director of supply management for
Pacific, is in charge of

18. procuring supplies for all Pacific Healthcare subsidiaries.
Mr. Thurston Howell, director of radiology, had been in
charge of supplier selection of X
ray film at Pacific for the past fifteen years. In the past, Mr.
Howell refused to authorize the use
of any X ray film other than Kodak.
Recently, Mr. Howell passed away, leaving Barney Rubble the
opportunity to change the
policy on selecting the supplier of the film. After a detailed
investigation, Mr. Rubble had reason
to believe that the current Kodak price was above that of
possible competition.
The existing agreement with Kodak calls for furnishing X ray
equipment, along with

19. maintenance and service, at a substantial discount for using
Kodak as the single supplier of the X
ray film. Kodak refused to provide these services if it were not
the only source used for X ray
film.
X ray film comes in different types and sizes for various uses.
The three types of film
used at Pacific hospitals are general X ray film, film for
mammograms, and film for CAT scans.
Pacific uses approximately 1,500 sheets of X ray film per day.
Kodak film has been the industry standard in the past. There
are also four other
companies that manufacture X ray film: Dupont, Agfa, Fuji, and
3M. The quality of Dupont and

20. Agfa is consistent with Kodak. Fuji and 3M film is thought to
be of lower quality; however, this
film meets minimum spec requirements. The prices of each
brand are listed in Appendix A.
APPENDIX A
Manufacturer X ray film, price per sheet
Kodak $1.80
Agfa $1.58
Dupont $1.50
Fuji $1.40
3M $1.35
Obtaining the highest quality with the best service at the lowest
overall cost is Pacific

21. Healthcare’s supply strategy for medical supplies. Pacific’s
objective is to find a single-source
supplier for a one-year contract.
1. What alternatives should Barney Rubble consider when
addressing the problem?
2. Should Pacific’s supply policies allow for any medical staff
personnel to control
sourcing decisions?
3. What are the advantages and disadvantages of staying with
Kodak—or changing
suppliers? How would you evaluate these?

22. 4. What action could Mr. Rubble have taken prior to Mr.
Howell’s death to obtain
reduced film prices?