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Northern nights music fest to have recreational cannabis sales & consumption
1. Northern Nights Music Fest to Have
Recreational Cannabis Sales & Consumption
BY
https://popcann.com/
2. The festival in the heart of the Emerald Triangle will be one of the first
overnight, three-day festivals in the U.S. to legally allow recreational
cannabis sales and consumption.
California’s Northern Nights Music Festival is continuing to push for the
normalization of cannabis at live events as the annual festival announces the
legal sale and consumption of weed. In the heart of the Emerald Triangle (the
United States’ largest cannabis producing region made up of Humboldt,
Mendocino, and Trinity Counties), Northern Nights will be a forerunner in
overnight music festivals that is complaint with legal cannabis sales and
consumption.
3. “We are going to have a cannabis retail and consumption area that goes
by the name of the Tree Lounge. It is 21 and over area and cannabis
sales and consumption are restricted to that area,” says Northern Nights
co-founder and compliance manager Peter Huson. “Essentially it is an
onsite temporary dispensary. It has all the same rules you would have at
a dispensary, it’s just inside a festival.”
The Tree Lounge will have its own curated stage with live music
including local hip-hop crews, surprise sets and DJs spinning dance
hall, reggae and more. In addition, the area will feature activities such as
CBD yoga, workshops, movement classes with cannabis and more.
Local Emerald Triangle growers will be on hand to sell their strains and
educate attendees about their product and where it comes from.
4. “In the Tree Lounge, we are going to highlight the history and the culture
and the small [cannabis] farmers of Humboldt and Mendocino counties,”
says Northern Nights co-founder Andrew Blap. “You can come meet the
farmers and see the people who have been growing weed for you for years.
You never really put a face to the name, but now with legalization you can.”
Cannabis growers will also be sponsors of the Lounge and provide activities
for consumers.
“These sponsors are really getting involved with different activations. For
example, [local grower] Flow Kana is going to do a farm to bong
competition. It will take local produce and vegetables and you’re going to be
able to carve a bong and the winner will get announced each day,” Blap
tells Billboard. “If we can promote some of the local brands then these
attendees are going to think about that when they are buying weed the rest of
the year.”
5. Northern Nights festival is located in the scenic, wooded atmosphere on
the border of Humboldt and Mendocino Counties. Prior to the legalization
of recreational cannabis use in the California, the festival was compliant
with regulations that allowed designated consumption areas for those with
medical licenses to use marijuana. Cannabis was officially legal in
January of 2018, but open consumption was strictly relegated to county
fairgrounds.
In September of 2018, the state introduced bill AB 2020 which allowed
for counties to provide temporary permits for events with recreational use
outside of fairgrounds. With the help from Northern Nights organizers,
Humboldt County was swift to provide a permit for the summer festival
taking place from July 19-21 partially in their jurisdiction.
6. “We are right in the middle of the Emerald Triangle on the border of
Humboldt and Mendocino county. A lot of our staff and patrons are
people that live and work around there and are related to the industry,”
says Northern Nights talent and art director Matty Roberts.
California law does not allow for the recreational consumption of
alcohol and cannabis in the same area, so Northern Nights has taken
advantage of the fact that it resides in two counties. Cannabis
consumption will be allowed on the Humboldt County side of the
event, while alcohol consumption will be allowed on the Mendocino
side without cannabis.
7. “Everyone is going to be comfortable in both the alcohol and the cannabis spaces,”
Huson tells Billboard. “We separated them by county because our event happens on
the county line with the idea that you can demonstrate compliance and responsible
management of these areas. We want to help get to a point in the future where you
could have both cannabis and alcohol in the same county and at the same event.”
Huson compares the Tree Lounge to 21-and-over beer gardens found at many music
festivals across the country. The legal sale and consumption will also eliminate the
need for festival-goers travel with cannabis or sneak marijuana into the event.
“The normalization of cannabis is a really positive thing,” says Roberts. “To be part
of that, and to be a leader in that, we’re very honored and truly humbled to get to do
that.”
Northern Nights returns to Humboldt and Mendocino Country at the Cook’s Valley
Campground from July 19-21. For more information on the Tree Lounge, tickets and
lineup, head here.
Concert cannabis in Canada