The New Normal: Best Practices for Developing Winning Pricing and Promotional Strategies in Today’s Competitive Marketplace

1. noro••••••••••THE NETWORK THAT CONNECTS
Thursday 27 September, 12pm-2pm
Henry and the Fox, Melbourne CBD, 525 Little Collins Street
The New Normal: Best Practices for Developing Winning Pricing and
Promotional Strategies in Today’s Competitive Marketplace
Making strategic decisions by looking at historical or internal data alone in today’s world is like driving
down the highway looking in the rear-view mirror. Technology and Artificial Intelligence (AI) have
changed the rules for commerce.
“Managing strategies like pricing and promotion by using spreadsheets is like taking a knife to a gun fight”
Join NORA and Invigor Group for lunch as we discuss ‘The New Normal’ for staying competitive and
developing forward-looking pricing and promotional strategies using today’s technology and AI.
We will cover case studies from large Australian retailers and global brands across different sectors from
Liquor, Grocery, Fashion, Consumer Electronics, Fintech, Shopping Centres and Health & Beauty.
We look forward to your company.
REGISTER
YOUR HOSTS
CLAIRE
MULA
CHIEF OPERATING OFFICER, INVIGOR GROUP
Claire has over 21 years of Commercial, Product and
General Management experience in consumer
marketing, digital transformation and data strategy.
Claire is co-founder and Executive Director of lnvigor
Asia Pte Limited (previously Sprooki) and COO of
lnvigor Group Pte., a compan!,J that provides data
intelligence solutions related to engagement loyalty and
pricing for major retailers, brands and shopping malls.
Prior to co-founding Sprooki, Claire held a number of
management roles within blue-chip companies and
dynamic start-ups including ASTRO (Malaysia), Fairfax
Digital Media, and Procter & Gamble (Europe).
THE VENUE
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About lnvigor Group
lnvigor Group is a leading data analytics, insights and loyalty company whose mission is to provide a world-class
platform to the retail sector, giving them access to the latest marketing technologies so they can effectively engage with their
customers while increasing loyalty.
The lnvigor difference is a focus on business outcomes. They take a strategic view to deliver their clients profitable
growth. Their interconnected data sets allow better understanding of markets, competitors and consumers through
affordable cloud-based solutions.
PAUL
GREENBERG
FOUNDER, THE NORA NETWORK
Paul is the founder of the NORA Network, a peak retail
body established around four years ago. Prior to that he was
the co-founder of DealsDirect, a pioneer online retailer in
Australia. Paul has had an entrepreneurial/retail related
career spanning nearly four decades. He is a registered
psychologist with a keen interest in organizational
psycholog!,J. Outside of his NORA role, Paul holds a portfolio
of advisory and investment roles, including in dynamic retail
tech businesses like Afterpay.
Henry and the Fox has a strong European menu with a focus
on fresh, locally sourced ingredients aimed to deliver delicious
modern dining.
Nordic influences can be found throughout the venue, from
the bright eye catching decor to the delightful inspiration that
shows throughout breakfast, lunch and dinner.
Take a break from the bustle of the city to unwind with a pint
of beer, or one of our freshly brewed coffees. Every dish we
serve has been designed meticulously to bring about the
freshness and quality of our food. Our menu changes
regularly with the seasons so we can keep enticing all our
customers and raise their expectations.