The document summarizes the development of personas, journeys, and a content framework to inform the design of a website for young people about mental health. Key points include:
1) Personas were created to represent different levels of awareness and engagement with mental health issues.
2) A map was developed to show how personas may progress along a journey of increasing knowledge and supportive attitudes.
3) This map served as a content framework to structure information for different user types.
4) The framework informed the information architecture and content of the youth mental health site.
This is a short presentation I gave to the marketing communications committee of the France chapter of the European Professional Women's Network (EPWN) on Feb. 4, 2013. The goal was to introduce content strategy and to clarify its relationship to content marketing.
Stratégie de contenu, Brand content, content marketing : Une introductionLise Bissonnette Janody
Stratégie de contenu, brand content, content marketing : trois termes qui se ressemble, qu'on utilise souvent de manière interchangeable, qui sont effectivement liés...mais pas tout à fait les mêmes. Alors, de quoi parle-t-on quand on parle de stratégie de contenu? De content marketing ou de brand content? C'est le sujet de cette présentation, que j'ai préparée pour le premier Content Strategy Meetup à Toulouse.
Title: Uncomfortable UX: making life difficult and improving your product
Description: No wireframe survives contact with the user. This is great for UX people, because it means our lives are never dull — but it also makes things complicated for developers who just want to get on and build something. While it can be uncomfortable to challenge a team’s assumptions about what you are building and who it’s for, it is absolutely worthwhile. In this session, I will talk about:
* getting over the fear of putting something half-finished in front of users
* how to get fast feedback from your users
* different ways to involve your team in research
* quick methods for communicating research findings
* some surprising ways that continuous feedback from users benefits everyone
Chris Atherton (@finiteattention) at #DareConf Mini, 20th January 2014.
From the conference programme:
Other people can drive us crazy. So when understanding people forms a big part of your job, you have two choices: be driven crazy, or start finding people delightful, pronto. In this session, Chris will explain why understanding people for a living will make you happier. You’ll learn:
* the #1 rule for liking people more,
* how to use barely-games to start empathising with other people,
* how to start scary conversations by setting simple challenges (spoiler: they’re not really that scary), and
* how to turn conversations into services that do what your business and your customers actually want
UPDATE: video of this now available: http://2014.dareconf.com/mini/london/atherton. If you enjoy it, please donate! It helps Dare run another event again soon.
This is a short presentation I gave to the marketing communications committee of the France chapter of the European Professional Women's Network (EPWN) on Feb. 4, 2013. The goal was to introduce content strategy and to clarify its relationship to content marketing.
Stratégie de contenu, Brand content, content marketing : Une introductionLise Bissonnette Janody
Stratégie de contenu, brand content, content marketing : trois termes qui se ressemble, qu'on utilise souvent de manière interchangeable, qui sont effectivement liés...mais pas tout à fait les mêmes. Alors, de quoi parle-t-on quand on parle de stratégie de contenu? De content marketing ou de brand content? C'est le sujet de cette présentation, que j'ai préparée pour le premier Content Strategy Meetup à Toulouse.
Title: Uncomfortable UX: making life difficult and improving your product
Description: No wireframe survives contact with the user. This is great for UX people, because it means our lives are never dull — but it also makes things complicated for developers who just want to get on and build something. While it can be uncomfortable to challenge a team’s assumptions about what you are building and who it’s for, it is absolutely worthwhile. In this session, I will talk about:
* getting over the fear of putting something half-finished in front of users
* how to get fast feedback from your users
* different ways to involve your team in research
* quick methods for communicating research findings
* some surprising ways that continuous feedback from users benefits everyone
Chris Atherton (@finiteattention) at #DareConf Mini, 20th January 2014.
From the conference programme:
Other people can drive us crazy. So when understanding people forms a big part of your job, you have two choices: be driven crazy, or start finding people delightful, pronto. In this session, Chris will explain why understanding people for a living will make you happier. You’ll learn:
* the #1 rule for liking people more,
* how to use barely-games to start empathising with other people,
* how to start scary conversations by setting simple challenges (spoiler: they’re not really that scary), and
* how to turn conversations into services that do what your business and your customers actually want
UPDATE: video of this now available: http://2014.dareconf.com/mini/london/atherton. If you enjoy it, please donate! It helps Dare run another event again soon.
Lightning talk (20 slides x 15 seconds each) given by Chris Atherton at Content Strategy Lightning talks in London, 26th Feb 2013. All mistakes my own :o)
This talk was most definitely for fun — an after-hours audience, with beer. The format of Bettakultcha talks is 20 slides for 15 seconds each (they transition automatically), and you can talk about anything you want.
This was my first time using hand-drawn slides; I had fun. Annotations were added afterwards so this made some kind of sense when uploaded :)
And no, I don't get any kind of kickback for mentioning Paper for iPad. I just think it's brilliant.
(Subtitle — User Experience: an Agony in Eight Fits)
Talk given by Chris Atherton at Technical Communication UK, 22nd September 2010.
The idea of this presentation was to introduce some findings from experimental psychology that might influence user experience design. Also, it was fun to see how riled up people can get about shower control design ... :)
Slides from my talk at Presentation Camp London, held at the Salmon Centre in Bermondsey on Sun 17th Jan, 2010.
This presentation was adapted from my TCUK09 talk on about half an hour's notice as I hadn't planned to present anything at PCL1! Interesting experience :)
Ph.D. thesis by Dr Chris Atherton that uses functional brain imaging to establish the mechanisms of object constancy underpinning misoriented shape recognition. The thesis has two introductory chapters: the first on psychometric studies of object recognition, the second on brain-imaging and neuropsychological investigations in the field. Of the three experimental chapters, two use functional magnetic resonance imaging (fMRI) to assess the areas of of the brain associated with viewpoint-dependent and -independent object recognition, and one uses event-related potentials (ERPs, an application of EEG), to assess the relative temporal engagement of these areas. The final chapter brings together the results of the experimental chapters to make some suggestions about the likely nature of object constancy mechanisms.
Slides from a talk by Dr Chris Atherton from the University of Central Lancashire about the brain's limits of attention and cognitive load, and how we can work around that to ensure that we still have people's attention (in education, technical communication, etc)
Lightning talk (20 slides x 15 seconds each) given by Chris Atherton at Content Strategy Lightning talks in London, 26th Feb 2013. All mistakes my own :o)
This talk was most definitely for fun — an after-hours audience, with beer. The format of Bettakultcha talks is 20 slides for 15 seconds each (they transition automatically), and you can talk about anything you want.
This was my first time using hand-drawn slides; I had fun. Annotations were added afterwards so this made some kind of sense when uploaded :)
And no, I don't get any kind of kickback for mentioning Paper for iPad. I just think it's brilliant.
(Subtitle — User Experience: an Agony in Eight Fits)
Talk given by Chris Atherton at Technical Communication UK, 22nd September 2010.
The idea of this presentation was to introduce some findings from experimental psychology that might influence user experience design. Also, it was fun to see how riled up people can get about shower control design ... :)
Slides from my talk at Presentation Camp London, held at the Salmon Centre in Bermondsey on Sun 17th Jan, 2010.
This presentation was adapted from my TCUK09 talk on about half an hour's notice as I hadn't planned to present anything at PCL1! Interesting experience :)
Ph.D. thesis by Dr Chris Atherton that uses functional brain imaging to establish the mechanisms of object constancy underpinning misoriented shape recognition. The thesis has two introductory chapters: the first on psychometric studies of object recognition, the second on brain-imaging and neuropsychological investigations in the field. Of the three experimental chapters, two use functional magnetic resonance imaging (fMRI) to assess the areas of of the brain associated with viewpoint-dependent and -independent object recognition, and one uses event-related potentials (ERPs, an application of EEG), to assess the relative temporal engagement of these areas. The final chapter brings together the results of the experimental chapters to make some suggestions about the likely nature of object constancy mechanisms.
Slides from a talk by Dr Chris Atherton from the University of Central Lancashire about the brain's limits of attention and cognitive load, and how we can work around that to ensure that we still have people's attention (in education, technical communication, etc)
Nonprofit, zero content — designing a durable framework before content exists.
1. Nonprofit, zero content: Ambassador
designing a durable framework
Evangelist
before content exists
Campaigner
Chris Atherton Active
supporter
@finiteattention Worried-
about-
myself
individual Reactive
supporter
Aware
sympathetic
Concerned
friend
Conscious
stigmatiser
Passive
stigmatiser
Unaware
2. we don’t talk about
mental health
And because we don't,
other people don't either.
Stigma :-/
3.
4.
5. Mad props to @numiko for winning this work
and for letting me loose on it!
6. “people with mental health
problems are weird”
Kids don't have to be very old
before they understand this.
7. 1 in 10
The proportion of young people who
experience mental health problems.
That's like 2 - 3 per class.
Like puberty doesn't already suck enough!
8. non-profits
Not the poor relation you'd expect.
Non-profits get goodwill in spades.
We were able to harness that here.
9. talking to young people
Golly, I loved doing this. The young people we
spoke to were so awesome.
And we got such rich data.
10. card sort
(worst. photo. EVER.)
When you're documenting your work, it will look
better than this. Right? Right.
11. Jason
reactive supporter
Assumption surfaced:
young people are uncritical
consumers of social media.
12. Abby
unconscious discriminator
Assumption surfaced: young people already
understand mental health, and why the
campaign is relevant to them.
13. Jen
aware sympathetic
Assumption surfaced:
desire to support campaign
= desire to share/publicly support it.
14. Nate
active supporter
Assumption surfaced: young people who
already actively support the campaign
don't need resources to help them do it.
18. Ambassador
Evangelist
Campaigner
knowledge/ Active
supporter
experience Worried-
about-
myself
individual Reactive
supporter
Aware
sympathetic
Concerned
friend
Conscious
stigmatiser
Passive
Advocate
stigmatiser
Unaware Supporter
This map almost inadvertently became the
Knowledge/experience Unconscious
stigmatiser
Blissfully
ignorant
sympathetic
Aware and sympathetic
Unaware
Engagement content framework. Aware but stigmatising
campaign engagement
19. Nudge embodies the principle that
helping people make the right choices
is easier if you help them choose
small, manageable, good actions.
20. Ambassador
Evangelist
Campaigner
Active
supporter
Worried-
about-
myself
individual Reactive
supporter
Aware
sympathetic
Concerned
friend
Conscious
stigmatiser
Passive
Advocate
stigmatiser
Unaware Supporter
sympathetic
Unconscious Blissfully Aware and sympathetic
Knowledge/experience
stigmatiser ignorant
Unaware
Figuring out what those small actions are,
Engagement Aware but stigmatising
and making content that fits.
21. Shauna Marie
conscious passive
stigmatiser stigmatiser
Here are two personas we didn't speak to
and possibly couldn't reach.
22. Active
supporter
Worried-
about-
myself
individual Reactive
supporte
Aware
sympathetic
Concerned
friend
Conscious
stigmatiser
Passive
stigmatiser
Unaware
sympathetic
Knowledge/experience Unconscious Blissfully
stigmatiser ignorant
Engagement
But actually, we only had to reach their peers
— and make shareable content for them.
23. We used our personas, journeys and content
framework to inform information architecture
and content for the young people's site.
24. Evangelist
Campaigner
Active
supporter
Worried-
about-
myself
individual Reactive
supporter
unconventional use
Aware
sympathetic
Concerned
friend
Personas usually seem like stable constructs,
Passive
stigmatiser
Unaware
but here I am, saying one persons is going to
sympathetic
Aware and sympat
wledge/experience Unconscious Blissfully
convert to another …
stigmatiser ignorant
gement Aware but stigma
25. Evangelist
Campaigner
Active
supporter
Worried-
about-
myself
individual Reactive
supporter
attitude and knowledge
Aware
sympathetic
Concerned
friend
… but this approach seems to lend itself
Passive
stigmatiser
Unaware
quite nicely to people undergoing sympathetic
Aware and sympat
wledge/experience Unconscious Blissfully
learning and attitudinal journeys.
stigmatiser ignorant
gement Aware but stigma
26. Ambassador
Evangelist
Campaigner
knowledge/ Active
supporter
experience Worried-
about-
myself
individual Reactive
supporter
Aware
sympathetic
Concerned
friend
Conscious
stigmatiser
The client really liked the map, and said they
Passive
stigmatiser
Advocate
use it all the time as a quick visual reference,
Knowledge/experience Unconscious Blissfully
Unaware
sympathetic
Supporter
Aware and sympathetic
stigmatiser ignorant
as well as a content framework.
Engagement
Unaware
Aware but stigmatising
campaign engagement
27. Thanks to Ambassador
Evangelist
@numiko and @timetochange
Campaigner
Let’s talk! Active
supporter
Worried-
@finiteattention about-
myself
individual Reactive
supporter
Aware
sympathetic
Concerned
friend
Conscious
stigmatiser
Passive
stigmatiser
Unaware