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This document discusses email marketing metrics from the second half of 2008. It reports that the average click-through rate was 2.5% and the average open rate was 23.4%. It also notes that the most effective subject lines contained benefits or calls to action while subject lines with generic words performed poorly. The document concludes by advocating for an inbound marketing approach using content, social media, and other techniques rather than traditional outbound marketing.
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This document discusses email marketing metrics from the second half of 2008. It reports that the average click-through rate was 2.2% and the average open rate was 23.6%. It also notes that the most effective subject lines contained benefits or calls to action while subject lines with generic words performed poorly. The document concludes by advocating for an inbound marketing approach using content, social media, and other techniques rather than traditional outbound marketing.
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