NOCO is a fake fashion line that will be displayed online as a visual satire exploring embracing and rejecting blackness. The website aims to stir up online conversations about race through stereotypical racial depictions. User testing will involve volunteers interacting with a prototype to gather their thoughts and opinions on experiencing the satirical fashion line.

1. NOCO: Blackness without the burden MidtermPresentation By Ashley Parkin

2. Concept Statement NOCO is a fake fashion line that will be displayed on the Web. It is an exaggerated visual satire about the concept of embracing and rejecting “blackness.” The Internet has become the global “town hall,” where people conjugate to debate and create from their own thoughts and feelings with the intent to display or share with an expansive and faceless audience.

3. Design questions Can a fake clothing line web site steeped in racial stereotypes stir up online conversations on race? Will online viewers see the satire and respond to the project’s message immediately?

4. Domain map

5. Precedents: causes Clockwise From Left: Lara Stone, Dior, LV shoes, Ellianna Placas, Essence mag, L’Official Hommes

6. Precedents: inspirations Clockwise from left: Damali Ayo’s rent-a-negro.com, Keith Obadike’s eBay auction, Patrick Kelly, Yinka Shonibare.