The President of a $24 billion company delivered a keynote speech at an EHS conference emphasizing a "No Excuses" policy for compliance with regulations to protect employees and the environment. When an attendee questioned the simple policy, the President cut him off and demanded to know what part of "No Excuses" was not understood. Over a year later, the author contacted the President about unresolved issues at their plant and the President ensured the issues were addressed, staying true to the "No Excuses" approach. While compliance can be challenging, a straightforward policy reinforced with training and support can help achieve safety and regulatory goals.