Rolex is a luxury watch brand founded in 1905 with a mission to create high-quality timepieces. This presentation proposes a new media driver's license app for Rolex that would allow users to browse and customize watches, find local retailers that have selected watches in stock, communicate with other customers through social features, and adjust the project budget based on analytics of user engagement and sales metrics. The $250,000 initial budget would fund the app development and initial marketing campaign across digital and social media channels.

1. ADV 420: New Media Driver License
Bria Kimbrough
Final Presentation

2. Background
❖ Founded in 1905 by Hans Wilsdorf
❖ Mission Statement: The Rolex Way

3. Target Audience

4. The Big Idea

5. App Features
❖ Shopping bag to compare watches
❖ Build your own watch
❖ Revamped "Find A Retailer” - After find a watch you
like, the feature will tell you the closet retailer that has
that watch
❖ Customer communication "Facebook for Watches” -
Customers will be able to have conversation with other
customers through the app.

6. Internet/Mobile Marketing

7. Social Media

8. Budget
$250,000
Depending on the success of the the
budget will adjust accordingly

9. Ananlytics/KPI

10. Conclusion