NISSIN vs MIKOCHI

•Download as PPTX, PDF•

0 likes•663 views

Bài tập nhóm môn Tiếp Thị Phân tích tác động của môi trường đến chiến lược Marketing của sản phẩm mì Mikochi - Acecook Vietnam Yếu tố môi trường: Đối thủ (cụ thể là mì Nissin - Nissin)

Marketing

NISSIN
NISSIN
TRƯỜNG ĐẠI HỌC BÁCH KHOA TP.HCM
KHOA QUẢN LÝ CÔNG NGHIỆP
BỘ MÔN TIẾP THỊ VÀ QUẢN LÝ
BÀI TẬP NHÓM SỐ 01
MÔN: TIẾP THỊ
GVHD: Th.S DƯƠNG THỊ NGỌC LIÊN
1 Nhóm 10 - Nissin vs Mikochi
vsMIKOCHI
ACECOOK

NHÓM THỰC HIỆN: 10
HỌ TÊN MSSV
NGUYỄN THÀNH CÔNG 71200397
PHAN QUANG DUY 71200573
PHẠM NGÔ NGÂN HÀ 71200923
ĐINH DƯƠNG PHÚC HẬU 71201032
NGUYỄN HỮU PHI
TRƯỜNG
71204213
2 Nhóm 10 - Nissin vs Mikochi

I. COMPANY INTRODUCTION
3 Nhóm 10 - Nissin vs Mikochi
CÔNG TY CỔ PHẦN ACECOOK VIETNAM
EST. 1993
START OPERATING: 1995
LÀ CÔNG TY CON CỦA TẬP ĐOÀN ACECOOK NHẬT BẢN

I. COMPANY INTRODUCTION
4 Nhóm 10 - Nissin vs Mikochi
CÔNG TY TNHH THỰC PHẨM NISSIN VIETNAM
EST. 2011
NẰM TRONG HỆ THỐNG NISSIN TOÀN CẦU CỦA TẬP ĐOÀN
NISSIN (NHẬT BẢN)
CÔNG TY MÌ BÁN CHẠY SỐ 1 NHẬT BẢN

5 Nhóm 10 - Nissin vs Mikochi
II. IMPACT

6 Nhóm 10 - Nissin vs Mikochi
II. IMPACT

7 Nhóm 10 - Nissin vs Mikochi
II. IMPACT

III. ACTION
8 Nhóm 10 - Nissin vs Mikochi

IV. CLOSING
9 Nhóm 10 - Nissin vs Mikochi

CHIẾN DỊCH TIẾP THỊ MÌ HẢO HẢO THÔNG QUA KÊNH DIGITAL MARKETING. 1. ĐỊNH VỊ: HẢO HẢO LÀ MÌ CÓ HƯƠNG VỊ CHUA CAY ĐỘC ĐÁO & KHÁC BIỆT. 2. THÔNG ĐIỆP TRUYỀN THÔNG: HẢO HẢO CHUA CAY THẤY NGAY KHÁC BIỆT 3. TAGS: Marketing, Digital Marketing, Digital Marketing Campaign, Digital Marketing Trend. Digital Marketing Branding - NHÓM THỰC HIỆN: HẢO HẢO - KHOÁ: DMC39 - SCORE: 61 (GUINNESS)

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Viewers also liked

Phân đoạn thị trường, lựa chọn thị trường

Diệu Linh

phân tích môi trường marketing

Diệu Linh

Why above the line advertising will stayPhilip De Meulemeester

Mead Johnson BTL Strategy

Jay Abeyratne

Nghiên cứu hành vi tiêu dùng sản phẩm mì ăn liền của sinh viên

thanhxuan579

Bài giảng Marketing 2014: Chương 5 - Lựa chon thị trường mục tiêu và định vị ...

Trong Hoang

Chương 4 phân đoạn thị trường lựa chọn thị trường mục tiêu và định vị sản phẩm

Nguyễn Ngọc Phan Văn

Viewers also liked (7)

Phân đoạn thị trường, lựa chọn thị trường

phân tích môi trường marketing

Why above the line advertising will stay

Mead Johnson BTL Strategy

Nghiên cứu hành vi tiêu dùng sản phẩm mì ăn liền của sinh viên

Bài giảng Marketing 2014: Chương 5 - Lựa chon thị trường mục tiêu và định vị ...

Chương 4 phân đoạn thị trường lựa chọn thị trường mục tiêu và định vị sản phẩm

Recently uploaded

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Playlist and Paint Event with Sony Music U

SemajahParker

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Winning local SEO in the Age of AI - Dennis Yu

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Coca Cola Branding Strategy and strategic marketing plan

De-risk Your Digital Evolution - Hannah Grap

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

Metaverse Marketing in the Generation of the Internet - Eugene Capon

How to Use AI to Write a High-Quality Article that Ranks

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

May 2024 - VBOUT Partners Meeting Group Session

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Playlist and Paint Event with Sony Music U

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

SMM Cheap - No. 1 SMM panel in the world

Digital Strategy Master Class - Andrew Rupert

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

NISSIN vs MIKOCHI

1. NISSIN NISSIN TRƯỜNG ĐẠI HỌC BÁCH KHOA TP.HCM KHOA QUẢN LÝ CÔNG NGHIỆP BỘ MÔN TIẾP THỊ VÀ QUẢN LÝ BÀI TẬP NHÓM SỐ 01 MÔN: TIẾP THỊ GVHD: Th.S DƯƠNG THỊ NGỌC LIÊN 1 Nhóm 10 - Nissin vs Mikochi vsMIKOCHI ACECOOK

2. NHÓM THỰC HIỆN: 10 HỌ TÊN MSSV NGUYỄN THÀNH CÔNG 71200397 PHAN QUANG DUY 71200573 PHẠM NGÔ NGÂN HÀ 71200923 ĐINH DƯƠNG PHÚC HẬU 71201032 NGUYỄN HỮU PHI TRƯỜNG 71204213 2 Nhóm 10 - Nissin vs Mikochi

3. I. COMPANY INTRODUCTION 3 Nhóm 10 - Nissin vs Mikochi CÔNG TY CỔ PHẦN ACECOOK VIETNAM EST. 1993 START OPERATING: 1995 LÀ CÔNG TY CON CỦA TẬP ĐOÀN ACECOOK NHẬT BẢN

4. I. COMPANY INTRODUCTION 4 Nhóm 10 - Nissin vs Mikochi CÔNG TY TNHH THỰC PHẨM NISSIN VIETNAM EST. 2011 NẰM TRONG HỆ THỐNG NISSIN TOÀN CẦU CỦA TẬP ĐOÀN NISSIN (NHẬT BẢN) CÔNG TY MÌ BÁN CHẠY SỐ 1 NHẬT BẢN

5. 5 Nhóm 10 - Nissin vs Mikochi II. IMPACT

6. 6 Nhóm 10 - Nissin vs Mikochi II. IMPACT

7. 7 Nhóm 10 - Nissin vs Mikochi II. IMPACT

8. III. ACTION 8 Nhóm 10 - Nissin vs Mikochi

9. IV. CLOSING 9 Nhóm 10 - Nissin vs Mikochi

Editor's Notes

ACECOOK VIETNAM JOINT STOCK COMPANY:EST. 1993Start Operating: 1995Làcôngty con củatậpđoànAcecookNhậtBảnThànhlậpvàonăm 1993 vàchínhthứchoạtđộngnăm 1995.Saunhiềunămhoạtđộng, CôngtyCổphầnAcecookViệt Nam đãpháttriểnlớnmạnhtrởthànhcôngtythựcphẩmtổnghợphàngđầutạiViệt Nam.Cóvịtrívữngchắctrênthịtrường, chuyêncungcấpcácsảnphẩmănliềncóchấtlượngvàdinhdưỡngcao.
NISSIN VIETNAM FOOD COMPANYThànhlậpnăm 2011Thuộctậpđoàn Nissin (NhậtBản)Làcôngtymìbánchạysố 1 NhậtBảntheo dữ liệu nguyên cứu thị trường ngành mì ăn liền toàn quốc tại Nhật Bản do INTAGE thực hiện từ T1 đến T12 năm 2011
NON-FRIED INSTANT NOODLE MIKOCHI:Đápứngnhucầuthựcphẩmđảmbảodinhdưỡngcủakháchhàng.CôngnghệsảnxuấthiệnđạitừNhậtBản, sợimìkhông qua chiênvẫngiữđượcđộdai, vịthơmngonnhưmìtươi.MongmuốnđemđếnchongườitiêudùngViệt Nam cảmgiácẩmthựcmớilạvàđộcđáo. Giábánlẻ 6000 đồng/gói 80gr.
ACECOOK’S THREAT:Nguycơmấtthịphầnvàotay Nissin, nhưngđóchưaphảilàvấnđềđáng lo ngạivìthịphầnhiệntạicủaAcecookđangđứngđầuthịtrườngViệt Nam. Tuynhiên, vẫnkhôngthểchủquanvì Nissin làmộttậpđoànrấtmạnh, cóthểthayđổitìnhthếbấtcứlúcnào.Bịdẫntrướcbằngmộtsảnphẩmlạ, lầnđầuxuấthiệntrênthịtrường. Sảnphẩmđótạochokháchhàngmộtsựyêntâmkhisửdụng, đảmbảo an toànchosứckhỏe, đánhvàomốiquantâmhiện nay của NTD.
ACECOOK’S ADVANTAGES:Thịphầnlớn, rộngkhắpViệt NamĐãđịnhdạngđượcthươnghiệu (Brand recognition) tronglòngngườitiêudùngSảnphẩmđadạngphùhợpvớinhiềuphânkhúckháchhàng
WHAT THEY’VE DONE.Sauđókhônglâu, AcecookđãchorađờisảnphẩmMìkhôngchiênMikochicạnhtranhtrựctiếpvớisảnphẩmcủa Nissin.Đâychínhlàchiếnlượcsảnphẩm (Product) của Nissin trướcsựtácđộngcủađốithủcạnhtranh.Tậndụngnhữnglợithếcạnhtranhxâydựngtừlâu, Acecookquyếtđịnhbánsảnphẩmvớimứcgiá 6.000VND/gói 80gr.Dùramắtsau, bánvớigiácaohơnnhưngMikochivẫnchiếmưuthếvìnhữngyếutốkháchquannhưtênsảnphẩmdễnhớ, dễliêntưởng. KhinhắcđếnMìkhôngchiên, NTD vẫnnhớđếnMikochitrướctiên, nhờcâu slogan quenthuộc “Mikochilàmìkhôngchiên”
WHAT THEY’VE DONE.Sauđókhônglâu, AcecookđãchorađờisảnphẩmMìkhôngchiênMikochicạnhtranhtrựctiếpvớisảnphẩmcủa Nissin.Đâychínhlàchiếnlượcsảnphẩm (Product) của Nissin trướcsựtácđộngcủađốithủcạnhtranh.Tậndụngnhữnglợithếcạnhtranhxâydựngtừlâu, Acecookquyếtđịnhbánsảnphẩmvớimứcgiá 6.000VND/gói 80gr.Dùramắtsau, bánvớigiácaohơnnhưngMikochivẫnchiếmưuthếvìnhữngyếutốkháchquannhưtênsảnphẩmdễnhớ, dễliêntưởng. KhinhắcđếnMìkhôngchiên, NTD vẫnnhớđếnMikochitrướctiên, nhờcâu slogan quenthuộc “Mikochilàmìkhôngchiên”

NISSIN vs MIKOCHI

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (7)

Recently uploaded

Recently uploaded (20)

NISSIN vs MIKOCHI

Editor's Notes