UDHYOGMITHRA, Innovation of Dr.Prasad Pasam, CEO of Shar Technologies Group wins the prestigious "NSDC INNOVATION FOR SKILLS CHALLENGE 2014".

1. UDHYOGMITHRA®
friend of employment
NISC 2014 Jury Presentation
UDHYOGMITHRA®
friend of employment

2. The Situation
Shar Technologies Group (STG) is incorporated in 2005 by Dr.Prasad Rao Pasam MBA, PhD and
Korchipati Radhika Rajani, MBA. The vision of this firm is to work in two major areas –
“Udhyogam” (Employment) and “Aarogyam” (Health).
STG's management philosophy is innovation, partnerships, continuous supply and customers
delight. STG is a registered Partnership Firm (Reg No:2252/2005) and is presently offering
solutions in Human Resources – Training & Employment. STG started India’s first Medical Care
GPO (Group Purchasing Organization). Padmabhushan Prof.B.M.Hegde is our Chief Mentor for this
initiative. STG’s CSR arm - Venche Foundation.
Dr.Prasad Rao Pasam, Founder & Managing Partner did his Master in Business Administration and
Doctorate in Human Capital Management. He has over 17 years of experience in Human Capital
Management and domain expertise in the sectors like IT/ ITES, Healthcare, Media, BFSI, Retail,
Agriculture, Construction, Automobile, Capital Goods, Apparel, Telecom, Electronics etc. He
initiated “Talent Exchange” Employment Newspaper Weekly (RNI: APENG/2011/35812) and
innovated a role called UDHYOGMITHRA® (Trademark No: 2121749) Friend of Employment. Shri
Narayana Murthy of Infosys offered his patronage for Talent Exchange™ on March 4th 2011.
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Shar Technologies Group (STG) is incorporated in 2005 by Dr.Prasad Rao Pasam MBA, PhD and
Korchipati Radhika Rajani, MBA. The vision of this firm is to work in two major areas –
“Udhyogam” (Employment) and “Aarogyam” (Health).
STG's management philosophy is innovation, partnerships, continuous supply and customers
delight. STG is a registered Partnership Firm (Reg No:2252/2005) and is presently offering
solutions in Human Resources – Training & Employment. STG started India’s first Medical Care
GPO (Group Purchasing Organization). Padmabhushan Prof.B.M.Hegde is our Chief Mentor for this
initiative. STG’s CSR arm - Venche Foundation.
Dr.Prasad Rao Pasam, Founder & Managing Partner did his Master in Business Administration and
Doctorate in Human Capital Management. He has over 17 years of experience in Human Capital
Management and domain expertise in the sectors like IT/ ITES, Healthcare, Media, BFSI, Retail,
Agriculture, Construction, Automobile, Capital Goods, Apparel, Telecom, Electronics etc. He
initiated “Talent Exchange” Employment Newspaper Weekly (RNI: APENG/2011/35812) and
innovated a role called UDHYOGMITHRA® (Trademark No: 2121749) Friend of Employment. Shri
Narayana Murthy of Infosys offered his patronage for Talent Exchange™ on March 4th 2011.

3. The Challenge/Gap
The irony is “UNEMPLOYMENT AND VACANCIES CO-EXIST”The irony is “UNEMPLOYMENT AND VACANCIES CO-EXIST”
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STG has realized this gap and innovated “Udhyogmithra” which will help building a strong HR
Eco-system and create India's most trusted hyper local primary date that will continuously feed
“LOCAL LMIS”.

4. The Solution
3

5. Impact
UDHYOGMITHRA® LMIS - Hyper Local Primary Data in Unorganized and Organized Sector.
Job Seeker
(Fresher/
Experienced)
Job Seeker
(Fresher/
Experienced)
EmployersEmployers
UDHYOGMITHRA®
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Skills
Developers
&
Certification
Partners
Skills
Developers
&
Certification
Partners
Government
Agencies
Government
Agencies
Local
LMIS

6. Business Model
The access to this data collected by the Udhyogmithra® is at the disposal of the stake holders of
this HR Eco System and used accordingly. Through a paid membership.
Revenue/ Business Model: Grants, Skill development fees, certification fees, advertisements on
the Udhyogmithra® kiosk, apron of the Udhyogmithra®, advertisements in the Udhyogmithra®
Portal and user fees from Employers and Franchise Fees/ Royalty.
Phase I: To Set up 100 Udhyogmithra Kiosks in 2015
5
OWN
UM
KIOSKS
FRANCHISE
UM
KIOSKS

7. Uniqueness
• Our solution is unique & different from what is currently available in the market. It is hybrid
model of any recruiter and job portal. Udhyogmithra will handhold the unemployed youth and
become his/ her real friend of employment. – “A fiend in need is friend in deed”. Udhyogmithra
Smart Card - a Unique business model to make skill database handy.
• Udhyogmithra idea a new novel concept which will compliment and supplement the existing
ideas and concepts.
Scalable Measurable
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To enable this, STG innovated a role called UDHYOGMITHRA® - Friend of Employment. This
individual who will be qualified as certified “COMMUNITY EMPLOYMENT ANALYST” will be
working closely with Job Seekers, unemployed youth at rural and urban level. Interact with local
employers in unorganized sector and organized sector to understand their skill requirements and
vacancies. The primary data collected will be analyzed and shared with stake holders both public
and private working in skill development and employment space.
To enable this, STG innovated a role called UDHYOGMITHRA® - Friend of Employment. This
individual who will be qualified as certified “COMMUNITY EMPLOYMENT ANALYST” will be
working closely with Job Seekers, unemployed youth at rural and urban level. Interact with local
employers in unorganized sector and organized sector to understand their skill requirements and
vacancies. The primary data collected will be analyzed and shared with stake holders both public
and private working in skill development and employment space.
Scalable Measurable

8. Marketing & Sales
• Udhyogmithra is the catalyst and the marketing, sales revolves is initiated through this
person who facilitates mobilizing unemployed youth, skill development through various
skilling agencies, assess them, deploy them to the industry through a referral process -
UDHYOGMITHRA® Portal.
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Mobilize Train Employ
UDHYOGMITHRA®

9. The Financials
Principal moratorium 3 Months
Interest Moratorium 0
Principal Repayment period 120 months
Interest Repayment period 120 months
[Please note Interest will be paid quarterly ]
Interest rate 6.00
Principal moratorium 1Quarter
Interest Moratorium 0
Principal Repayment period 39Quarters
Interest Repayment
period 40Quarters
[Please note Interest will be paid
quarterly ]
Interest rate 6%
Total loan
requirement 90.5625lacs
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Interest rate 6.00
Total loan requirement 120.75
Installments (in months) 120 months
Promoters Contribution: 25% of this project cost
Loan from NSDC: 75% of this project cost
Total loan
requirement 90.5625lacs
[Please note Principal & Interest repayment at
end of quarter]
[Please note Actual Interest will be calculated on the
basis of the actual date of disbursement]
Microsoft Office
Excel 97-2003 Worksheet
Financials - Template as per NSDC

10. Scalability
• Udhyogmithra’s mission is to set up UDHYOGMITHRA® Kiosks at major RTC Bus stations/ Block –
One per each Block, 6612 Blocks (Census 2012) and in next 10 years deploy 25,835
Udhyogmithras covering 6,45,856 villages in India (Census 2012). One UDHYOGMITHRA® for
every twenty five villages.
• At the kiosk and during the field visit, the Udhyogmithra® will collect the data of the job seekers
(Fresh and Experience) in predefined Bio-Data form which will have Unique ID numbers like UID-
Aadhaar Number, Ration Card, Election Card to authenticate the identity and address of the
person.
• Udhyogmithra® will identify and record in predefined format the list of companies/ employers
employing more than 5 employees and record the manpower vacancies and skills required by
these local companies/ local employers.
Enough room to play
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• Udhyogmithra’s mission is to set up UDHYOGMITHRA® Kiosks at major RTC Bus stations/ Block –
One per each Block, 6612 Blocks (Census 2012) and in next 10 years deploy 25,835
Udhyogmithras covering 6,45,856 villages in India (Census 2012). One UDHYOGMITHRA® for
every twenty five villages.
• At the kiosk and during the field visit, the Udhyogmithra® will collect the data of the job seekers
(Fresh and Experience) in predefined Bio-Data form which will have Unique ID numbers like UID-
Aadhaar Number, Ration Card, Election Card to authenticate the identity and address of the
person.
• Udhyogmithra® will identify and record in predefined format the list of companies/ employers
employing more than 5 employees and record the manpower vacancies and skills required by
these local companies/ local employers.

11. Competition
 Recruitment Companies, Job Portals, any New Interventions and Innovations.
BUT
 The space and the opportunity is so huge that Udhyogmithra being Innovation and first entry
advantage is always there.
INDIA STANDS TO BENEFIT FROM ITS FAVOURABLE DEMOGRAPHIC PROFILE:
Youth in the age group of 15-29 years comprise 27.5% of the population3. India is expected to
become the 4th largest economy by 2025, contributing about 5.5%-6% to the world GDP, only
after the United States, China and Japan4 . While most of these countries face the risk of an
ageing workforce, India is expected to have a very favorable demographic profile. The population
of India is expected to exceed 1.3 billion by 2020 with a median age of 28 which is considerably
less than the expected median ages of China and Japan. The working population of India, is
expected to increase to 592 million by 2020, next only to China (776 million), pointing to the fact
that youth will make a significant contribution to the economic development of the country. This
‘demographic dividend’ offers a great opportunity to India.
(Source: National Youth Policy 2014, Ministry of Youth Affairs, Government of India)
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 Recruitment Companies, Job Portals, any New Interventions and Innovations.
BUT
 The space and the opportunity is so huge that Udhyogmithra being Innovation and first entry
advantage is always there.
INDIA STANDS TO BENEFIT FROM ITS FAVOURABLE DEMOGRAPHIC PROFILE:
Youth in the age group of 15-29 years comprise 27.5% of the population3. India is expected to
become the 4th largest economy by 2025, contributing about 5.5%-6% to the world GDP, only
after the United States, China and Japan4 . While most of these countries face the risk of an
ageing workforce, India is expected to have a very favorable demographic profile. The population
of India is expected to exceed 1.3 billion by 2020 with a median age of 28 which is considerably
less than the expected median ages of China and Japan. The working population of India, is
expected to increase to 592 million by 2020, next only to China (776 million), pointing to the fact
that youth will make a significant contribution to the economic development of the country. This
‘demographic dividend’ offers a great opportunity to India.
(Source: National Youth Policy 2014, Ministry of Youth Affairs, Government of India)

12. Management Team
Patrons:
Mr. N. R. Narayana Murthy
Prof. B. M. Hegde
Mentors:
Mr.K.V.Raghavaiah, Ex GM-ITC and Visiting Prof at
Symbiosis
Dr.L.Prakash Sai, Prof for Management Studies, IIT-
Chennai
Management:
Dr.Prasad Rao Pasam, MBA PhD with 17yrs of exp.
Ex GM HR for award winning Rajiv Aarogyasri
Community Health Insurance Scheme in Andhra,
Covering 65 Mn BPL Population
Mrs.Radhika Rajani, MBA with 15 yrs of exp in
Human Resources. Vice President of Venche
Foundation
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Patrons:
Mr. N. R. Narayana Murthy
Prof. B. M. Hegde
Mentors:
Mr.K.V.Raghavaiah, Ex GM-ITC and Visiting Prof at
Symbiosis
Dr.L.Prakash Sai, Prof for Management Studies, IIT-
Chennai
Management:
Dr.Prasad Rao Pasam, MBA PhD with 17yrs of exp.
Ex GM HR for award winning Rajiv Aarogyasri
Community Health Insurance Scheme in Andhra,
Covering 65 Mn BPL Population
Mrs.Radhika Rajani, MBA with 15 yrs of exp in
Human Resources. Vice President of Venche
Foundation
Mr.N R Narayana Murthy launching Talent
Exchange Employment Newspaper at Infosys H.Q
and presented Dr.Prasad Rao Pasam with his
book, “A Better India A Better World”

13. Summary
• Phase I: Use the funds (Both promoter and NSDC Loan) for setting up Udhyogmithra Kiosks
in 100 locations and setting up Back office in Hyderabad.
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100 Udhyogmithra Kiosks
operational in 2015

14. Contact details
SHAR TECHNOLOGIES GROUP
204, Park View Residency, opp Community Hall,
Siddhartha Nagar, Vengalrao Nagar
Hyderabad 500 038, Andhra Pradesh
Tel/ Fax: +91 40 2380 3333
Mobile: +91 917 711 1779
E mail: prasadrao@sharinc.com
Url: http://www.sharinc.com
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SHAR TECHNOLOGIES GROUP
204, Park View Residency, opp Community Hall,
Siddhartha Nagar, Vengalrao Nagar
Hyderabad 500 038, Andhra Pradesh
Tel/ Fax: +91 40 2380 3333
Mobile: +91 917 711 1779
E mail: prasadrao@sharinc.com
Url: http://www.sharinc.com