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Nintendo eco switch plus
- 1. NINTENDO ECO SWITCH PLUS KamGreen, Luke Kresheck, Whitney Morris, Hannah Wagner
- 2. Nintendo, Co. Fusajiro Yamauchi ●Founded in 1889 ● Kyoto, Japan ● Started as a playing card company ● Switched to video games in 1963
- 3. Nintendo Switch ● Firstreleased in 2017 ● First handheld to dock to be a full console ● Sold 20 million units worldwide ● Available in 2 colors; grey, blue/red ● Retails at $299.99
- 4. Nintendo Eco Switch+ ● Faster processor ○ Run more games ● Made of 95% recycled products ○ light-weight ● More Affordable - $199.99 ● New design ○ Seamless connection between joy-con and console ● New colors ○ An assortment of custom colors
- 5. Four Action Framework ELIMINATEREDUCE Old, bulky design Cost of product RAISE CREATE New buying model; New processor New marketplace
- 6. Market Boundaries ● Bedifferent than competitors for trade - ins ○ Gamestop ○ BestBuy ○ Apple ● Focus on buyer of product not user ○ Head of Household ● Disposal of old system ○ Giving our consumers a way to dispose of their old devices
- 7. Big Picture ● Provideconsumers with high level gaming ○ Zelda ○ Fortnite ○ Diablo III ● Recycle ○ Reduce e-waste on earth ○ Recycle old gaming systems ○ Reuse old materials ● More affordable ○ Be the cheapest full console gaming system
- 8. Reach Beyond Demand ●Provide new features ○ Faster processor ○ New design ○ New colors ● Discounted prices ○ $199.99 with trade in ○ $299.99 without ● Better accessories ○ Switch pro controller ○ Joy-cons
- 9. Strategic Sequencing UTILITY Peoplewho are devoted gamers People who are environmentally-conscious PRICE Individuals who are budget-conscious Compared to price of Xbox 1X COST Impact of recycling on tech production ADOPTION Change in model versus attraction to what is new
- 10. Hurdles ● Excitement ofnew product ○ New and improved ○ Recycled products ○ More affordable ● Obtaining recycled systems ○ Mail in-rebate ○ Drop off location ○ In store trade in ● Storage and inventory of goods ○ Factories for trade ins
- 11. Execution Engage - Takeemployee ideas on new design, colors, and distribution Explain - Stick to the foundation of our WHY. Expectation - Become eco certified to market new structure
- 12. Value, Profit, People ●Value: Consumer & Potential receive an upgraded Eco Switch Plus for their old Switch at a reduced price ● Profit: Nintendo will bypass the cost of new materials and recycles old materials to reduce production cost. ● People: Nintendo responds to employee feedback on a company survey that requests incentive and higher salaries. ● Employees will receive a free certification for warehouse recycling procedures. Certification comes with higher salary and employee incentives
- 13. Red Ocean Traps TrapsSolution 1. Blue ocean strategy is a consumer oriented strategy Reach out to potential non-customers instead of trying to cater to the ones you already have. Create new market. 2. Must venture beyond core business to create a blue ocean False, stay within your area of expertise. 3. Blue ocean is all about creating new technologies. False, value innovation is what opens up compelling new markets, not technological innovation. 4. Must be first to the market to be a blue ocean strategy False, the first to create value innovation is the blue ocean. Apple has many examples of this cited in the book. 5. People misinterpret blue ocean strategy as a low cost, low price strategy It isn’t. Lowering cost is not the same as lowering price.
- 14. Conclusion ● The NintendoEco Switch Plus will open up a new market for Nintendo by giving their consumers a product they didn’t know they needed. The Eco Plus will take the original Nintendo Switch to new heights by improving the processor, design, and price. This new console will create relationships between the eco friendly consumers and the die hard gamers.