1. $$$
$$$
$
$$
+530
Hours
GameSessions
+73
80%
0.1
$$
SocialValue
MeasuringtheTrueValueofaUserandTheirSocialInfluenceonOthers

2. Theoldwaytocalculatelifetimevalue
focusesonindividualspending.
ThenewwayofcalculatingLTVrecognizes
theinfluencecustomershaveonothers.
OldWay
Calculatinglifetimevalueisaboutidentifying
yourmostvaluablecustomers.
NewWay
LifetimeValue
$
5
BobbuysawidgetfromAcmeWidget
Co.for$5.
Bob’slifetimevalueis$5.
Bob’sasocialLTVisstill$5dollars.
Inotherwords,hispersonalspending
isstillthesame.
However,Bob’sSocialValue,the
spendingcausedbyhisinfluence,is
muchgreater.
LifetimeValue+SocialValue
=TrueTotalValue
$
25$
5
$
20
ButwhatifBobinfluences4ofhis
friendstoalsobuyawidgetfrom
AcmeCo?
If$20ofrevenuewasgenerated
duetoBob’sevangelism,isn’tBob
morevaluableasacustomer?

3. Individuallifetimevalue SocialValue TrueTotalValue.
+ =
TheSocialValueEquation
“UnderstandingSocialValuehelpscompaniesaquire,monetize&retainthe
customerswhoarecontributingthemosttotheirbottomline.”

4. IdentifyingSocialWhales
Salespeopleknowthat“whales”aretherare,bigcustomers
whospendthemostmoney.
Ingaming,theselegendaryplayersarethetinyminorityanditis
alwayssmarttoknowwhotheyare.
Byunderstandingyourplayers’socialnetworksandthe
spendinghabitswithinthem,youareabletodetectwhich
playerswieldanoutsizedlevelofsocialinfluence.
TheseSocialWhalesdrivespendingamongothers.Theyareyour
super-influencers.
Whentheyplay,OTHERSPLAYMORE.Whentheybuy,OTHERSBUY.
Foranyoneofthem,yougetincForanyoneofthem,yougetincreasedrevenuecreatedoutofthin
airthankstotheirsocialconnectednessandtheirpersonalities.
OldWay
?
NewWay
SocialWhale
$
100
asocialLTV
$
500
SocialValue
$
$
$
$

5. SocialWhalesareEverydayUsers
Theyrepresentabout10% ofplayers/users-however,Spendingasaresultoftheir
socialinfluencerepresentsabout10%-40% ofALLspending.
SocialWhalesdon'talwaysspendthemostbuttheydoinfluence
themostspending.
$$$TotalUsers
10%
SocialWhales
AllSpending
10% -40%
SocialValue

6. www.ninjametrics.com
©2014-NinjaMetrics®
NinjaMetrics®offersaSaaSandenterprisebasedpredictiveanalyticsandautomatedsocialgraphanalysisplatform thathelpsgameandapp
developers.Katana®,ourSocialAnalyticsEngineisaproductofeightyearsofresearchintopredictiveanalyticsandtheeffectsofsocialinfluencebya
world-classteam ofscientists.