Scientists from the MRC National Institute for Medical Research entertained shoppers in North Finchley with demonstrations of science concepts. They showed how internal friction dominates inertia in viscous corn syrup using dye experiments. They also explained that the same phenomenon is why microbes and sperm do not swim like fish. The scientists were promoting both the institute and the Medical Research Council, which is celebrating its 100th anniversary, as many people in the area were unaware of the nearby world-class medical research being conducted.