2313119 Retail Trends using company analysis .pptx
Marketshastra_SIBMPune
1.
2. Primary Focus
• We have aimed to advertise the varied services of Kaya Skin Clinic and it
being the solution zone for all skin issues.
• Target audience profiling;
Geographic
• Tier I & II cities in
India
• Areas of impulse
buying and in
store/clinic vicinity
Demographic
• Gender - Female
• Age – 16 to 40
• High income group
Psychographic
• SEC A, A-, B 1
• High user rate and
product knowledge
Behavioural
• High consumer
loyalty
• Impulse
usage/buying
pattern
3. • The traffic signal posts shall be utilised to create a digital board effect
• On one side is the traffic signals while the other has rectangular boxes having a female model’s
face
• When the light turns red, small LED’s of the same colour light up on the face portraying acne
• When the signal turns Yellow, small LED lights of only yellow colour switch on, showing a
reduction in acne
• When the green signal comes on, all the LED lights on the face switch off, a message is
displayed – GO KAYA
Focus – Vehicle bound consumers
Requirements – Sun board signage and LED lights
4. • The conveyer belts will have Lenticular prints of
a wrinkled old face and a revitalised one
• When the conveyer is moving with luggage,
an optical illusion will be created
• Due to the different blades of the conveyer the
viewer can see the illusion
• This optical illusion shall help disseminating
information about the anti-aging products of
Kaya Skin Clinic
Focus – Airplane commuters
Requirements – Lenticular printing on conveyer
belts
Focus – Mall visitors and impulse
customers
Requirements – 3D printed sticker on mall
facade
• The mall façade shall have a huge face
printed and strategically placed.
• In the day time a few windows will be open
inward to show sun spots
• In the night, the face is lit up due to the
various windows of the mall
• We propose the windows below the eye
being switched off and hence projecting
dark circles on the visage