The document discusses JDI GIRL, a proposed interactive magazine app from Nike targeting girls ages 8-12. It would inspire and engage girls through interactive elements, share products, and allow direct purchasing from within the app. Analytics would provide insights into user interests and purchasing habits to help Nike craft targeted messaging. Adobe Digital Publishing Suite would be used to create the app, allowing integration with Nike's other properties and worldwide distribution. A small internal team experienced with InDesign and mobile app development would be needed to produce JDI GIRL on an ongoing basis.

2. At NYA, we serve the athlete in
every 10-year old and JDI GIRL
is an interactive Nike preteen
magazine built for her.
JDI GIRL is an extension of Nike
were we can share our narrative
and bring our stories to life.
Through an interactive magazine
app, we will be there for her, we
will laugh, cry and dance with
her. We will inspire her, challenge
her, engage her, share key looks
and most of all, we will grow with
her and evoke a strong emotional
connection between Nike and the
JDI GIRL.
We will give her the products she
loves and deserves and now with
JDI GIRL app, we can speak too
her and hear what she has to say,
through an interactive platform she
knows.
JDI GIRL keeps it simple, with a
touch of a button [link], she can
see a product she likes and can
either share via social media or go
directly to Nike.com and purchase
it all within the JDI GIRL app.
JDI GIRL also provides a trackable
analytics whether on or offline,
that will help Nike craft a more
targeted message and help her
evolve into a strong, powerful,
Nike female consumer as she
grows up.
WHAT IS
JDI
GIRL?

3. Adobe Digital Publishing Suite
+
CREATE
DIGITAL PUBLISHING SUITE
PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW
WHAT IS DPS?Adobe Digital Publishing Suite.
DPS is a complete solution that will
allow Nike brand design to create,
distribute, monetize and optimize
publications for smart devices.
• Digital Magazines
• Marketing Communications
• Sales Tools
• Internal Communications

4. ALL PLATFORMS
WORKING TOGETHER TO
PROVIDE A COMPLETE
CONSUMER BRAND
EXPERIENCE.
NIKE.COM
NIKE
BUZZ FEED
JDI GIRL
JDI GIRL will allow us to reach
her and engage her with video,
audio, animation and other
interactive elements bringing
Nike to life. DPS has built in
analytics to help Nike see
exactly what she likes.
JDI GIRL allows for Nike.com /
Nike Buzz feed / social media
apps to plug directly into the
interactive magazine app
seamlessly.
Distribution of JDI GIRL app
would be world wide through
itunes, Google Play and
The Window store.
JDI GIRL - is a proposed DPS
magazine app, produced by
Nike to target girls between the
ages of 8 to 12.
JDI GIRL can encapsulate
Nike.com and any social media
websites or news feed directing
her where we would like her to
go.
Circulation numbers for a
magazine targeted to young
female consumers in North
America alone would be
estimated at 195,000* users.
* Circulation numbers based
off Discovery Girls’ digital
magazine app, which delivers
bimonthly to the US only.

5. Adobe DPS Device Support
5
Smartphone &
Tablet support
Tablet support
DISTRIBUTION AND DEVICES
Distribution is world wide
though -
• itunes
• Google Play
• The Window store
Nike can reach young athletes
wherever they are through
push notifications. Apps can
be read on or offline–the
experience is the same.
Popular platform devices include -
• iOS
• Android
• Microsoft Windows

6. • Interactive brand and presentation publication tool that works
with all adobe products and power point. Adobe InDesign is the
platform used to create DPS apps. No HTML coding required.
• Sales tools - Catalogs, brochures with product information
trackable analytics.
DPS IS MORE THAN JUST
A MAGAZINE
APP

7. DPS Base Analytics
The Analytics page of the DPS Dashboard lets you track the user data of your custom viewer app.
16
DPS works with adobe analytics
and integrates seamlessly into
Nike.com analytic engine. DPS
analytics would provide the NYA
team with a direct window into her
purchasing habits, what pages or
images she shares
on social media
and how much time
she spends reading
articles or viewing
videos.
ANALYTICS

8. COST
AND
SECURITY
Cost -
• Price structure is between 50K per year, 3-year contract agreement.
Taylor Frame is Nike’s Adobe Account Executive.
• Adobe would train designers on the DPS system, additional cost of 10K
one-time fee.
• Story Code and Hammer Quest are two DPS houses that can help build
JDI Magazine while Nike team gets up to speed.
Security -
• Adobe uses the Amazon web service [AWS] and servers to store DPS
projects; which is an encrypted system.

9. NIKE DPS TEAM
EXPERIENCEPROFESSIONALTEAMWORKFLOW
Roles and Responsibilities
12
Project Manager
• Track/collect assets
• Wrangle text
• Enforce deadlines
• Manage lineup
• Assign tasks
Producer/production
• Viewer app asset collection
• Manage marketplace
developer accounts for issue
publishing
• Check/troubleshoot
interactivity
• Add hyperlinks
• Route articles/folios for
review
• Input changes in InDesign
• Publish articles for review
• Publish folios for distribution
Design/Creative Direction
• Direct/approve design
elements and layouts for
publication and app
experience
• Design app icons, splash
screens
• User experience design:
custom storefront/library
• Design layouts, interactivity
Copy Editor
• Identify and supply
hyperlinks
• Enter article-level metadata
• Copyedit content
• Proof content on device
Admin/Developer
• Set up Adobe IDs for master, publication, app builder
roles
• Set up Apple, Amazon, Android developer program
accounts; create certificates for signing the app
• Use App Builder to create the branded viewer app
• Test developer app, submit distribution app to
marketplace(s)
• Create and host web pages for custom storefront
• Create and host web services for direct entitlement
Key Skills
Industry Experience
With existing publishing workflow systems, content management,
and digital asset management systems
Familiarity with InDesign
For creating print and digital content
Project Management Experience
With mobile application development to help create realistic
go-to-market timelines
Experience working with Mobile Applications
Including familiarity with iOS/Android/Amazon developer portals,
application files (.apk and .ipa), security and provisioning assets,
and app purchase/sales contracts
11
What would it take to create a DPS team at Nike to produce JDI GIRL?
2 - 3 individuals who have InDesign experience. They would sit within the NYA
brand team and have connections with both YA design and Nike.com.
Sample Editorial Workflow
check interactivity note changes required
preview on
desktop/device
ART
approve design
ART
design layout
ART
collect assets
(images, videos)
PHOTO
publish folio to
distribution server
PROD
implement changes
ART PROD
push articles
to cloud
PROD
add interactivity
ART PROD
upload article
to cloud
PROD
proof folio
(whole issue)
ART PROD COPY
enter metadata
COPY
collect hyperlinks
COPY
proof article
on device
ARTPHOTO PROD COPY EDIT
write new
tablet-specific text
EDIT
finalize text from
print edition
COPY EDITCOPY
1
COLLECT
2
DESIGN
3
REVIEW
4
PUBLISH