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More Considerations
We are Fairbrand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rory ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mark Hadfield ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And Charlie (Associate) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Last year ,[object Object]
Last year updated ,[object Object],[object Object],[object Object]
Since then
But last year  ,[object Object]
And this year ,[object Object]
Last year ,[object Object]
But…  ,[object Object]
Cool is easy - real is hard ,[object Object],[object Object],[object Object]
It’s not about products ,[object Object],[object Object],[object Object]
What others are doing ,[object Object]
Toms shoes
Toms shoes Ethical materials are a no brainer. The business model is ethical. But he started with a clean slate.
Ecover
Ecover Their product used to lag behind their beliefs. They’ve made an effort to be less ethical. This has made them more marketable.
Howies
Howies They want people to buy one thing, once. Their products are good. Their philosophy is great. They make mistakes in the open. They learn.
What society is doing ,[object Object]
Free-range Nike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nike freecycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nike cobbler Let’s be honest – you want people to buy more than one pair of sneakers from you. But in the old days people only bought what they needed. Not what they wanted. We’ll stand by what we said last time: You have the power to make stuff fashionable. I want Nike’s but want to know that they can be fixed if needed.
You: ,[object Object],[object Object],[object Object]
Us: ,[object Object],[object Object]
An example:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nike, considered ,[object Object],[object Object],[object Object],[object Object]
So… ,[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],All materials contained within this document are the copyrighted property of Fairbrand.  We’d hope if you liked anything enough to work on it further you would consult the creators of the work.

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Nike Presentation Jan 08

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 17. Toms shoes Ethical materials are a no brainer. The business model is ethical. But he started with a clean slate.
  • 19. Ecover Their product used to lag behind their beliefs. They’ve made an effort to be less ethical. This has made them more marketable.
  • 21. Howies They want people to buy one thing, once. Their products are good. Their philosophy is great. They make mistakes in the open. They learn.
  • 22.
  • 23.
  • 24.
  • 25. Nike cobbler Let’s be honest – you want people to buy more than one pair of sneakers from you. But in the old days people only bought what they needed. Not what they wanted. We’ll stand by what we said last time: You have the power to make stuff fashionable. I want Nike’s but want to know that they can be fixed if needed.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.