Nike established itself in 1962 and became known for its athletic shoes. In the 1990s, rising competition forced Nike to make strategic changes to its supply chain. It implemented the Nike Supply Chain project using various software systems like SAP, Siebel and Rentrak. This provided visibility across the entire supply chain and helped Nike better manage inventory, customer relationships and product flow. While implementation challenges existed due to the complexity of Nike's global operations, the project helped Nike improve profits and stay competitive through a more efficient virtual supply chain.
Tata Group is one of India's largest and most respected business groups, operating in seven sectors including engineering, materials, energy, chemicals, services, consumer products, and information systems and communications. Founded in 1868, Tata Group established India's first steel plant and introduced many industries to India. Today, Tata Group comprises over 100 companies with operations in over 50 countries.
This document outlines the content, rules, grading policies, and incentives for a high school fashion class. Students will study elements of clothing, participate in discussions and activities, and complete assignments and projects. Rules include attendance policies, supplies needed, respecting others, and no cell phones. Grades are based on daily work, tests, and projects. Late work has point deductions. Students can earn "FCS bucks" through good behavior and work, which can be used for prizes, extra credit, or exam exemptions. The textbook must not be lost due to costs. "Student of the month" recognizes model students.
This document provides definitions of an "organization" from various scholars and perspectives. It discusses organizations as structured processes to achieve common objectives through interaction; as systems of relationships, roles, and activities to work together; and as deliberately created social systems to continuously accomplish goals. Organizations are also defined as systems of prescribed interpersonal relations to decrease ambiguity and increase predictability. They consist of inputs, processes, outputs, and feedback. Effective organizations balance differentiation and integration to match environmental demands. Formal organizations consciously design goals, rules, and status structures to guide interaction. Organizations are distinguished by their commitment to achieving goals through explicit and stable task structures. Different organizational structures suit different environmental conditions.
The document discusses the fashion industry and fashion design. It provides information on areas of fashion design including women's and men's clothing, kidswear, outerwear, and accessories. It also discusses the education and career paths of fashion designers, notable fashion design schools, and outlines key terms related to fashion design occupations and roles. Major fashion design cities and countries are also mentioned including Paris, Milan, London, New York, and Japan.
A fashion designer has various duties including researching trends, sketching designs, selecting fabrics and colors, overseeing garment construction, and styling finished products. They typically need a college degree in fashion or design. Good designers have an eye for aesthetics and style, are creative, original, and able to sketch, work as part of a team, and solve problems. Salaries range from $30,000 to over $120,000 depending on experience and location. Major fashion cities include New York, London, Paris, Milan, and Tokyo. Designers may work long hours from 8-15 hours per day depending on their workload and deadlines.
Nike established itself in 1962 and became known for its athletic shoes. In the 1990s, rising competition forced Nike to make strategic changes to its supply chain. It implemented the Nike Supply Chain project using various software systems like SAP, Siebel and Rentrak. This provided visibility across the entire supply chain and helped Nike better manage inventory, customer relationships and product flow. While implementation challenges existed due to the complexity of Nike's global operations, the project helped Nike improve profits and stay competitive through a more efficient virtual supply chain.
Nike case study ppt (From failure to success) vikas sharma
Nike implemented various enterprise systems like SAP ERP, i2 planning and Siebel CRM to overhaul its global supply chain management. In 1999, Nike implemented i2 planning software to improve demand forecasting but the project failed due to excessive customization and lack of integration. This resulted in $90 million of unsold inventory. Nike then learned from this failure and successfully implemented SAP Apparel and Footwear solution across its regions. The new system provided benefits like reduced inventory, improved margins and profits, and a more responsive supply chain.
This document provides a case analysis of Nike, Inc. It begins with an overview of the company's history and operations, including its founding in 1964 and global expansion. The next sections examine Nike's challenges from tightening competition and losing market share in China. The analysis also explores Nike's competitive advantages, marketing strategy, industry forces, SWOT analysis, and recommendations. In conclusion, it summarizes that Nike has performed well financially but still faces threats from competitors and should focus on improving working conditions.
Tata Group is one of India's largest and most respected business groups, operating in seven sectors including engineering, materials, energy, chemicals, services, consumer products, and information systems and communications. Founded in 1868, Tata Group established India's first steel plant and introduced many industries to India. Today, Tata Group comprises over 100 companies with operations in over 50 countries.
This document outlines the content, rules, grading policies, and incentives for a high school fashion class. Students will study elements of clothing, participate in discussions and activities, and complete assignments and projects. Rules include attendance policies, supplies needed, respecting others, and no cell phones. Grades are based on daily work, tests, and projects. Late work has point deductions. Students can earn "FCS bucks" through good behavior and work, which can be used for prizes, extra credit, or exam exemptions. The textbook must not be lost due to costs. "Student of the month" recognizes model students.
This document provides definitions of an "organization" from various scholars and perspectives. It discusses organizations as structured processes to achieve common objectives through interaction; as systems of relationships, roles, and activities to work together; and as deliberately created social systems to continuously accomplish goals. Organizations are also defined as systems of prescribed interpersonal relations to decrease ambiguity and increase predictability. They consist of inputs, processes, outputs, and feedback. Effective organizations balance differentiation and integration to match environmental demands. Formal organizations consciously design goals, rules, and status structures to guide interaction. Organizations are distinguished by their commitment to achieving goals through explicit and stable task structures. Different organizational structures suit different environmental conditions.
The document discusses the fashion industry and fashion design. It provides information on areas of fashion design including women's and men's clothing, kidswear, outerwear, and accessories. It also discusses the education and career paths of fashion designers, notable fashion design schools, and outlines key terms related to fashion design occupations and roles. Major fashion design cities and countries are also mentioned including Paris, Milan, London, New York, and Japan.
A fashion designer has various duties including researching trends, sketching designs, selecting fabrics and colors, overseeing garment construction, and styling finished products. They typically need a college degree in fashion or design. Good designers have an eye for aesthetics and style, are creative, original, and able to sketch, work as part of a team, and solve problems. Salaries range from $30,000 to over $120,000 depending on experience and location. Major fashion cities include New York, London, Paris, Milan, and Tokyo. Designers may work long hours from 8-15 hours per day depending on their workload and deadlines.
Nike established itself in 1962 and became known for its athletic shoes. In the 1990s, rising competition forced Nike to make strategic changes to its supply chain. It implemented the Nike Supply Chain project using various software systems like SAP, Siebel and Rentrak. This provided visibility across the entire supply chain and helped Nike better manage inventory, customer relationships and product flow. While implementation challenges existed due to the complexity of Nike's global operations, the project helped Nike improve profits and stay competitive through a more efficient virtual supply chain.
Nike case study ppt (From failure to success) vikas sharma
Nike implemented various enterprise systems like SAP ERP, i2 planning and Siebel CRM to overhaul its global supply chain management. In 1999, Nike implemented i2 planning software to improve demand forecasting but the project failed due to excessive customization and lack of integration. This resulted in $90 million of unsold inventory. Nike then learned from this failure and successfully implemented SAP Apparel and Footwear solution across its regions. The new system provided benefits like reduced inventory, improved margins and profits, and a more responsive supply chain.
This document provides a case analysis of Nike, Inc. It begins with an overview of the company's history and operations, including its founding in 1964 and global expansion. The next sections examine Nike's challenges from tightening competition and losing market share in China. The analysis also explores Nike's competitive advantages, marketing strategy, industry forces, SWOT analysis, and recommendations. In conclusion, it summarizes that Nike has performed well financially but still faces threats from competitors and should focus on improving working conditions.
Nike implemented an ERP system called i2 to manage its global supply chain, but the $40 million project failed due to issues like inexperience with the software, inadequate testing, and changing market conditions. Nike then implemented SAP's Apparel and Footwear Solutions, learning lessons from the i2 failure. The SAP implementation was more successful through a single instance strategy, global template, close partnership, and transition planning. The new system provided benefits like reduced inventory and improved order fulfillment.
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
Nike is the dominant company in the US athletic shoe and apparel market, enjoying a 42% market share. Its main competitor is Adidas, which has a 22% share of the global athletic footwear and apparel market. In 2010, Nike earned a 42% rise in net income compared to the previous year, while Adidas' sales were significantly lower. Nike manages its large global inventory effectively with an inventory turnover ratio higher than industry average, and employs forecasting and logistics software to match supplies with demand across its worldwide regions.
Nike implemented a new supply chain management software called I2 in 2000 to better forecast demand and quickly respond to market changes. However, the rushed implementation of I2 before their main SAP system was ready led to major problems. This resulted in the production of the wrong products, lawsuits, and $100 million lost in sales. It took Nike 6 years and $500 million to properly implement their new supply chain management system.
Nike began as a partnership between Bill Bowerman and Phil Knight to design and sell running shoes. It is now the world's largest seller of athletic footwear and apparel. Nike outsources manufacturing to contractors in countries with lower costs. This allows Nike to focus on design while reducing production expenses. Nike uses technology and lean practices to closely integrate its outsourced supply chain and meet consumer demand through just-in-time inventory strategies.
This document discusses Enterprise Resource Planning (ERP) systems and their implementation at Nike. It describes Nike's early struggles implementing ERP systems from i2 Technologies and SAP, which caused financial losses and reputational issues for Nike. After several years, Nike was able to successfully implement SAP's ERP system and realize benefits like reduced costs, improved demand forecasting, and streamlined supply chain management. The document also provides background on ERP systems and their evolution, as well as challenges common to ERP implementations.
The document summarizes an individual's 17 years of experience in software development, manufacturing, and sporting goods industries. It highlights skills in areas like account management, global trade, logistics, operations, project management, and retail. Experience includes roles at Nike from 2000 to present in areas such as supply chain, order to cash transitions, and process improvements. Education includes a Bachelor's degree in Business with a minor in International Business.
The document describes New Generation Computing's (NGC) Global Enterprise Suite (GES), a comprehensive suite of integrated solutions for the fashion industry. The GES includes Product Lifecycle Management (PLM), Global Sourcing, Enterprise Resource Planning (ERP), Testing & Compliance solutions. NGC has over 28 years of experience in the fashion industry and maintains offices worldwide to support customers. The GES is a fully integrated system to manage all aspects of product design, manufacturing, sourcing and sales.
The document describes New Generation Computing's (NGC) Global Enterprise Suite (GES), a comprehensive suite of integrated solutions for the fashion industry. The GES includes Product Lifecycle Management (PLM), Global Sourcing, Enterprise Resource Planning (ERP), Testing & Compliance solutions. NGC has over 28 years of experience in the fashion industry and maintains offices worldwide to support customers. The GES is a fully integrated system to manage all aspects of product design, manufacturing, sourcing and distribution.
Bill Bowerman and Phil Knight founded Blue Ribbon Sports in 1964, which later became Nike. They introduced the Nike brand in 1972 and went public in 1980. Nike has since grown significantly, with over $18 billion in global sales in 2013. Nike is headquartered near Portland, Oregon and employs over 10,000 people worldwide, contracting with suppliers across Asia and other regions to manufacture its footwear and apparel.
Nike traces its roots back to the 1950s and the creation of its first shoe, the Swoosh, in 1972. It has since grown to become a leading manufacturer and distributor of sports apparel, controlling 32% of the global market. In 2000, Nike implemented a new supply chain management system from i2 Technologies to improve demand forecasting and production planning. However, issues with employee training and system integration led the system to incorrectly forecast demand, resulting in millions lost in sales and lawsuits. Nike recovered through extensive employee training, customizing the system, and eventually implementing SAP for demand forecasting. Though the process took 6 years and $500 million, Nike benefited from improved collaboration, reduced production times
C4 Digital is a full service digital solutions provider that specializes in web design, application development, digital marketing, and interactive touch screen technology. They have extensive experience developing digital strategies and solutions for both B2B and B2C clients. C4 Digital prides itself on technical innovation, creativity, and results-focused solutions to help clients engage customers through various digital channels.
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
Nike: From Separate Digital Initiatives to Firm-Level TransformationCapgemini
Capgemini Consulting and the MIT Center for Digital Business.
Nike is the world's leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide range of sports and fitness activities.
Nike has traditionally built its business through a combination of strong innovative products, intensive brand-building through multiple media, and efficient operational processes. As the possibilities of new digital media emerged, Nike was fast to capitalize in all three areas.
Perform Group faced challenges with inconsistent branding, limited access to digital assets, and repetitive content creation. Bynder helped by providing a cloud-based digital asset management system that allowed centralized marketing to manage assets and global teams to access materials from anywhere. This ensured brand consistency and reuse of existing content. Benefits included employees always having the most up-to-date versions of assets and simplified implementation requiring minimal training.
The document summarizes the merger between sports giants Reebok and Adidas in an effort to challenge Nike's dominance. It describes how Adidas acquired Reebok in 2005 to create a stronger competitor. It also provides background on each company and how they worked to improve their information systems over time, such as Reebok implementing new software to better communicate internally and with customers.
This document provides an overview of Nike's innovation process and history. It discusses Nike's transition from solely distributing shoes to developing its own, including innovative products like the Fuelband smartwatch and Flyknit shoes. Nike focuses on continuous innovation through R&D and engaging customers. It has a vertically integrated supply chain and uses star athletes to promote its brand. The document also notes Nike's marketing strategies of advertisements, sponsorships, and developing brand identity to establish itself as the leader in athletic footwear and apparel.
1. Liberty is India's largest footwear manufacturer and one of the top 5 manufacturers in the world, producing over 60,000 pairs of shoes per day for people of all ages and incomes.
2. Founded in 1944, Liberty has grown from a small business to one of the largest shoe manufacturers in India through courage and dedication.
3. Liberty has numerous innovations to its name, such as developing new materials like TPE and introducing EVA technology to Asia for very light and flexible footwear.
Haute couture refers to high-end custom clothing made to order for individual clients using high quality materials and attention to detail. Ready-to-wear clothing is mass produced but uses careful fabric selection and cutting, making it more expensive than mass market clothing. Ready-to-wear is presented in small quantities during Fashion Week seasons including spring/summer and fall/winter.
Nike implemented an ERP system called i2 to manage its global supply chain, but the $40 million project failed due to issues like inexperience with the software, inadequate testing, and changing market conditions. Nike then implemented SAP's Apparel and Footwear Solutions, learning lessons from the i2 failure. The SAP implementation was more successful through a single instance strategy, global template, close partnership, and transition planning. The new system provided benefits like reduced inventory and improved order fulfillment.
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
Nike is the dominant company in the US athletic shoe and apparel market, enjoying a 42% market share. Its main competitor is Adidas, which has a 22% share of the global athletic footwear and apparel market. In 2010, Nike earned a 42% rise in net income compared to the previous year, while Adidas' sales were significantly lower. Nike manages its large global inventory effectively with an inventory turnover ratio higher than industry average, and employs forecasting and logistics software to match supplies with demand across its worldwide regions.
Nike implemented a new supply chain management software called I2 in 2000 to better forecast demand and quickly respond to market changes. However, the rushed implementation of I2 before their main SAP system was ready led to major problems. This resulted in the production of the wrong products, lawsuits, and $100 million lost in sales. It took Nike 6 years and $500 million to properly implement their new supply chain management system.
Nike began as a partnership between Bill Bowerman and Phil Knight to design and sell running shoes. It is now the world's largest seller of athletic footwear and apparel. Nike outsources manufacturing to contractors in countries with lower costs. This allows Nike to focus on design while reducing production expenses. Nike uses technology and lean practices to closely integrate its outsourced supply chain and meet consumer demand through just-in-time inventory strategies.
This document discusses Enterprise Resource Planning (ERP) systems and their implementation at Nike. It describes Nike's early struggles implementing ERP systems from i2 Technologies and SAP, which caused financial losses and reputational issues for Nike. After several years, Nike was able to successfully implement SAP's ERP system and realize benefits like reduced costs, improved demand forecasting, and streamlined supply chain management. The document also provides background on ERP systems and their evolution, as well as challenges common to ERP implementations.
The document summarizes an individual's 17 years of experience in software development, manufacturing, and sporting goods industries. It highlights skills in areas like account management, global trade, logistics, operations, project management, and retail. Experience includes roles at Nike from 2000 to present in areas such as supply chain, order to cash transitions, and process improvements. Education includes a Bachelor's degree in Business with a minor in International Business.
The document describes New Generation Computing's (NGC) Global Enterprise Suite (GES), a comprehensive suite of integrated solutions for the fashion industry. The GES includes Product Lifecycle Management (PLM), Global Sourcing, Enterprise Resource Planning (ERP), Testing & Compliance solutions. NGC has over 28 years of experience in the fashion industry and maintains offices worldwide to support customers. The GES is a fully integrated system to manage all aspects of product design, manufacturing, sourcing and sales.
The document describes New Generation Computing's (NGC) Global Enterprise Suite (GES), a comprehensive suite of integrated solutions for the fashion industry. The GES includes Product Lifecycle Management (PLM), Global Sourcing, Enterprise Resource Planning (ERP), Testing & Compliance solutions. NGC has over 28 years of experience in the fashion industry and maintains offices worldwide to support customers. The GES is a fully integrated system to manage all aspects of product design, manufacturing, sourcing and distribution.
Bill Bowerman and Phil Knight founded Blue Ribbon Sports in 1964, which later became Nike. They introduced the Nike brand in 1972 and went public in 1980. Nike has since grown significantly, with over $18 billion in global sales in 2013. Nike is headquartered near Portland, Oregon and employs over 10,000 people worldwide, contracting with suppliers across Asia and other regions to manufacture its footwear and apparel.
Nike traces its roots back to the 1950s and the creation of its first shoe, the Swoosh, in 1972. It has since grown to become a leading manufacturer and distributor of sports apparel, controlling 32% of the global market. In 2000, Nike implemented a new supply chain management system from i2 Technologies to improve demand forecasting and production planning. However, issues with employee training and system integration led the system to incorrectly forecast demand, resulting in millions lost in sales and lawsuits. Nike recovered through extensive employee training, customizing the system, and eventually implementing SAP for demand forecasting. Though the process took 6 years and $500 million, Nike benefited from improved collaboration, reduced production times
C4 Digital is a full service digital solutions provider that specializes in web design, application development, digital marketing, and interactive touch screen technology. They have extensive experience developing digital strategies and solutions for both B2B and B2C clients. C4 Digital prides itself on technical innovation, creativity, and results-focused solutions to help clients engage customers through various digital channels.
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
Nike: From Separate Digital Initiatives to Firm-Level TransformationCapgemini
Capgemini Consulting and the MIT Center for Digital Business.
Nike is the world's leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide range of sports and fitness activities.
Nike has traditionally built its business through a combination of strong innovative products, intensive brand-building through multiple media, and efficient operational processes. As the possibilities of new digital media emerged, Nike was fast to capitalize in all three areas.
Perform Group faced challenges with inconsistent branding, limited access to digital assets, and repetitive content creation. Bynder helped by providing a cloud-based digital asset management system that allowed centralized marketing to manage assets and global teams to access materials from anywhere. This ensured brand consistency and reuse of existing content. Benefits included employees always having the most up-to-date versions of assets and simplified implementation requiring minimal training.
The document summarizes the merger between sports giants Reebok and Adidas in an effort to challenge Nike's dominance. It describes how Adidas acquired Reebok in 2005 to create a stronger competitor. It also provides background on each company and how they worked to improve their information systems over time, such as Reebok implementing new software to better communicate internally and with customers.
This document provides an overview of Nike's innovation process and history. It discusses Nike's transition from solely distributing shoes to developing its own, including innovative products like the Fuelband smartwatch and Flyknit shoes. Nike focuses on continuous innovation through R&D and engaging customers. It has a vertically integrated supply chain and uses star athletes to promote its brand. The document also notes Nike's marketing strategies of advertisements, sponsorships, and developing brand identity to establish itself as the leader in athletic footwear and apparel.
1. Liberty is India's largest footwear manufacturer and one of the top 5 manufacturers in the world, producing over 60,000 pairs of shoes per day for people of all ages and incomes.
2. Founded in 1944, Liberty has grown from a small business to one of the largest shoe manufacturers in India through courage and dedication.
3. Liberty has numerous innovations to its name, such as developing new materials like TPE and introducing EVA technology to Asia for very light and flexible footwear.
Haute couture refers to high-end custom clothing made to order for individual clients using high quality materials and attention to detail. Ready-to-wear clothing is mass produced but uses careful fabric selection and cutting, making it more expensive than mass market clothing. Ready-to-wear is presented in small quantities during Fashion Week seasons including spring/summer and fall/winter.
Nike is a sports company that supplies trainers and equipment for sports. They focus on shoes designed for athletic purposes. Liberty Footwear also focuses on shoes but aims to portray a fashionable image targeting those interested in the latest styles rather than athletic customers. Both companies portray different images through their product lines, with Nike centered around performance and Liberty emphasizing fashionable design.
The document discusses organizational structure, which determines how authority, responsibilities, and information flow are arranged within a hierarchy. Organizational structure depends on objectives and strategy, and can be centralized with top management controlling decisions, or decentralized with autonomous departments having distributed decision-making power. An organizational chart illustrates the structure of an organization.
Nike established itself in 1962 and became known for its athletic shoes. In the 1990s, rising competition forced Nike to make strategic changes to its supply chain. It implemented the Nike Supply Chain project using various software systems like SAP, Siebel and Rentrak. This provided visibility across the entire supply chain and helped Nike better manage inventory, customer relationships and product flow. While implementation challenges existed due to the complexity of Nike's global operations, the project helped Nike improve profits and stay competitive through a more efficient virtual supply chain.
The document discusses various aspects of the fashion industry and fashion design, including:
- The mass market segment relies on ready-made clothing produced more cheaply using simpler techniques.
- Median annual wages for fashion designers in the US were $61,160 in 2008, with most earning between $42,150-$87,120.
- There are many notable design schools around the world that offer fashion design degrees, including in London, Milan, Paris, New York, and Los Angeles.
1. Liberty is India's largest footwear manufacturer and one of the top 5 manufacturers in the world, producing over 60,000 pairs of shoes per day for people of all ages and incomes.
2. Founded in 1944, Liberty has grown from a small business to one of the largest shoe manufacturers in India through innovation, manufacturing facilities, and exports to over 25 countries.
3. Liberty pioneered new shoe materials in Asia like TPE and EVA, and has state-of-the-art production capabilities to manufacture over 50,000 pairs of shoes per day with a goal of 75,000 pairs by 2005.
Haute couture refers to high-end custom clothing made to order for individual clients using high quality materials and attention to detail. Ready-to-wear clothing is mass produced but uses careful fabric selection and cutting to create exclusive styles presented in small quantities during Fashion Weeks in cities twice yearly for the main seasons.
Nike is a sports company that supplies trainers and equipment for sports. They focus on shoes designed for athletic purposes. Liberty Footwear also focuses on shoes but aims to portray a fashionable image targeting those interested in the latest styles rather than athletic customers. Both companies portray different images through their product lines, with Nike centered around performance and Liberty emphasizing fashionable design.
Tata Group is one of India's largest and most respected business groups, operating in seven sectors including engineering, materials, energy, chemicals, services, consumer products, and information systems and communications. Founded in 1868, Tata Group established India's first steel plant and hydroelectric plant and has grown to include 96 operating companies across over 50 countries. Tata Group companies export products and services to over 120 nations.
Tata Group is one of India's largest and most respected business groups, operating in seven sectors including engineering, materials, energy, chemicals, services, consumer products, and information systems and communications. Founded in 1868, Tata Group established India's first steel plant and hydroelectric plant and has grown to include 96 operating companies across over 50 countries. Tata Group companies export products and services to over 120 nations.
The document discusses the fashion industry's reliance on mass market sales. It produces ready-made clothing featuring designs from famous fashion houses at lower prices using cheaper materials and machine production. This allows the clothing to be sold much more cheaply. The document also provides information on median wages and education paths for fashion designers.
1. Liberty is India's largest footwear manufacturer and one of the top 5 manufacturers in the world, producing over 60,000 pairs of shoes per day for people of all ages and incomes.
2. Founded in 1944, Liberty has grown from a small business to one of the largest shoe manufacturers in India through innovation, manufacturing facilities, and exports to over 25 countries.
3. Liberty pioneered new shoe materials in Asia like TPE and EVA, and has state-of-the-art production capabilities to manufacture over 50,000 pairs of shoes per day with a goal of 75,000 pairs by 2005.
Haute couture refers to high-end custom clothing made to order for individual clients using high quality materials and attention to detail. Ready-to-wear clothing is mass produced but uses careful fabric selection and cutting to create exclusive styles presented in small quantities during Fashion Weeks in cities twice yearly for the main seasons.
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Fueling AI with Great Data with Airbyte WebinarZilliz
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Driving Business Innovation: Latest Generative AI Advancements & Success Story
Nike
1. Nike shoes
Introduction
Nike was established in the year 1962 as Blue Ribbon Sports by the actual
CEO Phil Knight and the late Bill Bower man. Both started the company by
selling athletic shoes at track meets out of the back of their truck. In the year
1972, the company was named Nike (name derived after the Greek goddess
of victory). The company began to be known in the 1972 Olympics, when several
winning distance runners wore Nike shoes. In 1974, Bill Bower man invented the
and less weight. Nike’s success started and today Nike is the premiere seller of
athletic footwear and apparel in the world.
Note:
The report will be based on Nike’s strategies to compete on the local and Global market, with
its tactics to enhance its supply chain, through an efficient implementation of an
IT infrastructure, and strategies that supports the outsourcing of non critical activities to
achieve significant cost leverage in the industry.
The rise of competition in the late 1990, has forced NIKE Company to make
crucial decisions to overcome barriers, so as to stay in pace with its competitors.
Purpose of enhancing the Supply Chain
In the walk towards staying competitive, Nike Company adopted several strategies
in its Supply Chain Management. They came with a Project known as the NIKE
Supply Chain (NSC) Project, their plans was to
Create an IT Supply Chain Management solution
, which objectives were to:
Respond efficiently to changes in its Foot wear and Clothing Industry
Improve its Supply Chain to stay competitive
Lowering costs of Inventory
Sources of software’s
2. They used a grouping of different leading software’s companies, like:
Rent ax
Siebel
Global
Logistics Village These were incorporated into foundation software from SAP, and
afterwards the solution was integrated into Nike’s existing ERP and systems.
F irst outcomes
Despite negative results in May 2001, due to difficulties in its supply chain, where
sales were down to $100 millions, the company realized a profit of $261 million in
2004, due to the efforts of the NSC project.
Strategy in the supply chain
The company pursued their tactics to achieve their corporate goals and to obtain
the best level of investment in technology that will results in maximizing their ROI
(Return of Investment) by:
Incorporating IT in its Supply chain
Restructuring and implementing a virtual integration model
Reorganizing its supply chain, from Suppliers, Manufacturers to the end
consumers
Project Management
In spite of having a well organized IT department, the company relied on outside
software consultants to help in them, more precisely, the consultants from the
software’s company, where Nike purchased the software. For example, consultants
from SAP solution brought significant contribution to implement the solution; they
help Nike with training, and customization of their
Reduce risks
Deliver a richer customers¶ experience
3. Improving process, information and product quality
Provides a well-organized global supply chain with local implementation .The
implementation of the project was associated with some risks, due to the size and
complexity of the supply chain, and also to the inexperience of software’s vendors.
To counter these issues, they used several specialized teams of consultants from
different software companies.
The NSC Project phase
The project was divided into logically geographical segments
Canada was used as a µTest Ground¶ for every where products to fit the
company’s needs .The Company worked with consultants¶ teams from different
specialized software manufactures ,to support their internal team, like
SAP
Siebel
Rentrak
The NSC team devised a good methodology of operation, in implementing the
solution across the supply chain; they broke the project into the following logical
geographical components :Canada, United States, Europe, Global Operations,
Japan, Malaysia, Philippines, Singapore, and Thailand. The solution was first
implemented in Canada, which was used as a test case for all their operations
around the world. It was evident that each geographical area had its own
specialized software product.
Nikes IT infrastructure
Nike’s foundation software is SAP¶s Apparel and Footwear Solution, it is
obviously the backbone of the solution, where all software are built upon or
incorporated into. It allows users to obtain financial information, view orders, and
all logical data in the company’s supply
Chain .It will obviously; meet the objectives of the company, as it was designed for
the unique needs of its Apparel and footwear
4. The NSC solution comprises the following software: Foundation
Software from SAP, CRM Software from Siebel, Software from i2,
Online Order Tracking from Global Logistics Village, and Product Flow
Analysis from Rentrak .The Nike Supply Chain implemented solution to
assist the overall business, for example, they used Siebel customer
relationship management software, to support managers in delivering an
effective customer service to their 38,000 retailers across the world,
where the Nikes products are distributed .The solution enables accounts
managers in forecasting better sales volumes, reducing out of stocks, and
improving forecast accuracy, and also facilitates them to track
performance with customers and in the marketing programs
6
The NSC solution comprises the following software: Foundation Software from
SAP, CRM Software from Siebel, Software from i2, Online Order Tracking from
Global Logistics Village ,and Product Flow Analysis from Rentrak. Nike Supply
Chain implemented solution to assist the overall business, for example, they used
Siebel customer relationship management software, to support managers in
delivering an effective customer service to their 38,000 retailers across the world,
where the Nikes products are distributed. The solution enables accounts managers
in forecasting better sales volumes, reducing out of stocks, and improving forecast
accuracy, and also facilitates them to track performance with customers and in the
marketing programs.
he strategy of Nike using i2 software was to perform an effective business
planning, it enable them to detect and resolve any problems effectively, and
helping them in activities like long-range and short range demand and supply
planning. The i2 software provides visibility across the whole supply chain,
which includes the following activities:
Procurement
Manufacturing
Distribution
Warehousing The Global
Logistics Village software for online tracking of order shipments enables Nike
toknow whenever their orders fall behind schedule. They will be able to track
5. down any problemsthat may arise, resolve them or communicate it to Nike¶s
customers, thus improving customer service.The Rentrax solution allows Nike
Company to analyze its product flow from start to the end, andhelps to manage
data used in business operations like invoicing products, securing materials,
andtracking orders. It was easy to customized and meet the business needs.The
solutions have helped the company to establish a global purchase ordering for all
its manufacturers, which resulted in remarkable changes at the speed in which the
company operates. The strategies bear the expected fruits, as stated by Nike’s
Chief Financial Officer Donald Blair, that in spite of some minor problem in the
implementation of the project, the Company had are mark able improvement in the
inventory level and they realized a profit of $ 261 million, in September 2003.
( Nike annual Report 2004)
Virtual supply chain
The ability of Phil Knight, CEO of Nike Company in building a virtual supply
chain, making productive use of its resources, has helped them to achieve the
desired results. The characteristics of the solution applied by the NSC Project team
are
Its Web-based architecture, IT SCM solution
The Product
Development Stage, joining up collaborative input from partners¶ at pre production
stage, enabling its suppliers to provide input into design for manufacturability, thus
reducing costs at an early phase in the Supply Chain.
Sourcing stage: Efforts to minimize costs from suppliers, and ensuring that
materials meet quality and specifications
The Production Stage: The ability to help reducing stock of raw material and work
in process inventory
Company’s Supply Chain
The Company is located in Beaverton, Oregon, but almost all of their production is
carried out abroad. The sales growths outside the Unites States exceed its domestic
sales, (according to its Annual report in 2003).
Outsourcing
6. Nike Company is also involved on design, development and marketing worldwide,
they strategically make use of contract manufacturers, externally, to make their
products. Its Apparel and equipment manufacturing are produced locally and
abroad, but virtually all shoes are manufactured outside the country.
Materials used in its production
The Company takes most of its materials from local suppliers, based in the
manufacturing locations, but other specialized materials which are not available
locally, are imported.
Nike Shoes
:Leather, Rubber, Plastic compounds, Foam, Cushion materials, Nylon,
Polyurethane films and Canvas Threads, Metal Hardware, specialized performance
fabrics and, natural and synthetic fabrics materials
Distributions process
NIKE¶s finishing products are sent to all
Distributions centers worldwide. The locations of
Distribution centers in the US are:
Memphis
Wilsonville
Oregon
Tennessee
New Hampshire
Greenland
Costa Messt
California
Overseas Distribution centers:
The company controls 24
7. Distribution Centers across the Globe, in Europe, Australia, Africa, Asia, Canada
and the Latin America. Apart from these Distribution Centers, the Company deals
through independent Distributors and licensees, they also have branches outside
the country
The company’s supply chain takes more or less 6 months process, from the
starting point to the end. The product shelf-life is on average around three months,
and there a risk of shortage of product supply, replenishment usually takes long
time, before the product comes out of style.
(Ref: Nike spokeswoman Joana Kilos)
The Company reaches about 18,000 retailers in the domestic market, and about
30,000 retailers worldwide, whilst focusing on the different retailers needs, due
to various cultures.
R isk/Business strategy
Like many other businesses, Nike Company faces strong competition from other
competitors¶ brands, driven by continuous changes in technology, new design and
styles of clothing and footwear. Nike Company has the capability to counter these
issues, with the NSC, which is specifically designed to bring changes and
implement new design and styles of products, and also speed the time of products
to market. There also risks associated with improper inventory control, in 2003,
the inventory costs at this level was more than $ 1.5 billion, shrinkage from theft
and fierce competitions are linked with the costs. This lead to the decision for Nike
to review its strategy, to have a more effective visibility all along its supply chain.
The NSC provides the corporate level with reliable information, about the
functioning of the Supply Chain, which enables them to take appropriate decisions
for any improvements in the chain. The implementation of the NSC solution was
also intended to trim down the quantity of materials required to produce Nike
shoes, and its objective was to increase the company’s profitability
Complexity of the project
The implementation of the project to meet the corporate goal, was confronted with
lots of obstacles, the team faced difficulties due to the complexity of the supply
chain and the size of the company. The size and complexity of Nike Company
required more attention, to implement the solutions across the supply chain. The
nature of the industry renders their job more difficult, as it was a matter of colors,
styles and its extensive sizes, which required specialized software. It was vital to
locate expert software manufacturers, and link them into the supply chain, as Nike
Company deals with several products, such as:
8. * The Bauer Skates
* Cole Han dress shoes
* Hurley skateboarding clothing
* Sunglasses
* Bags
* Electronic equipment
* Sports equipment etc
Subcontract
As mentioned earlier, the Company turned towards the subcontracting of most
Nike’s manufacturing business.
Costs/Packaging Strategy
Nike contributed in reducing the CO2 emissions, whilst directing its objectives
towards reducing its costs; they strategically installed new roofing systems on three
distribution centers, thus reducing 15% in energy consumption and costs. Nike
launched a new product design philosophy, known as the µConsidered
Design ’s, that incorporate principles of environmental sustainability, the product
innovation team has educated designers on the new guidelines
From manufacturing to transportation, the company emphasized on
environmental issues, it was like a tool that contributed to reduce costs, with
particular focus related with Packaging, and these were associated across a range
of materials used