SlideShare a Scribd company logo
Nielsen Ratings
Adriana Petrongolo

Monday, October 28, 2013
Monday, October 28, 2013
How does it
work?
Monday, October 28, 2013
Monday, October 28, 2013
How is it important?

Monday, October 28, 2013
How is it important?

Monday, October 28, 2013
How is it important?
Internet

Monday, October 28, 2013
How is it important?
Internet

Mobile devices

Monday, October 28, 2013
How is it important?
Internet

Mobile devices

Retail Sales

Monday, October 28, 2013
How is it important?

Monday, October 28, 2013
How is it important?

Monday, October 28, 2013
How is it important?

Monday, October 28, 2013
Monday, October 28, 2013
Monday, October 28, 2013
Is it effective?

Monday, October 28, 2013
Is it effective?

Monday, October 28, 2013
Is it effective?

Monday, October 28, 2013
Is it effective?

Monday, October 28, 2013
Monday, October 28, 2013
Questions?

Monday, October 28, 2013
Works Cited
Archive for the ‘Broadcast TV Show Ratings – Weekly Top 25’ Category." TVbytheNumbers
Broadcast TV Show Ratings Weekly Top 25 Category. N.p., n.d. Web. 10 Oct. 2013.
<http://tvbythenumbers.zap2it.com/category/weekly-tv-ratings-rankings/nielsenweekly-top-broadcast-tv-show-ratings/>
Mass Media & Popular Culture Tags: Communication, Mass_media, Media, Pop_culture ."
Temple University Libraries. Temple University, n.d. Web. 10 Oct. 2013. <http://
guides.temple.edu/content.php?pid=3635>
Reports ." Nielsen Ratings Reports. The Nielsen Company, n.d. Web. 28 Oct. 2013. <http://
www.nielsen.com/us/en/reports.html>.
Schneider, Dan. "ICarly: iStart a fan war." ICarly. Nickelodeon. Hollywood, California. 23
Jul. 2011.

Monday, October 28, 2013

More Related Content

Viewers also liked

Nielsen Buzz Metrics Case Studies
Nielsen  Buzz Metrics  Case  StudiesNielsen  Buzz Metrics  Case  Studies
Nielsen Buzz Metrics Case Studies
SocialMediaMarketing.it
 
Progress Report
Progress Report Progress Report
Progress Report
Prince Gupta
 
The Nielsen Perspective on Applications of Data "Fusion' in Advertising Effec...
The Nielsen Perspective on Applications of Data "Fusion' in Advertising Effec...The Nielsen Perspective on Applications of Data "Fusion' in Advertising Effec...
The Nielsen Perspective on Applications of Data "Fusion' in Advertising Effec...
The Advertising Research Foundation
 
ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...
ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...
ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...
Dinh Le Dat (Kevin D.)
 
Nielsen presentation q42014 fmcg update
Nielsen presentation q42014 fmcg updateNielsen presentation q42014 fmcg update
Nielsen presentation q42014 fmcg update
Vietnammm.com
 
Presentation ac nielsen
Presentation ac nielsenPresentation ac nielsen
Presentation ac nielsen
Viki Kolb
 
Nielsen 2013 preliminary case
Nielsen 2013 preliminary caseNielsen 2013 preliminary case
Nielsen 2013 preliminary case
hongvanDo
 
The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen BookThe Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
Publishers Launch Conferences
 
The Zmet Technique
The Zmet TechniqueThe Zmet Technique
The Zmet Technique
Olga Kazakova
 
Aol & Nielsen content sharing study
Aol & Nielsen content sharing studyAol & Nielsen content sharing study
Aol & Nielsen content sharing study
Mitya Voskresensky
 
It's All About the Customer Journey
It's All About the Customer JourneyIt's All About the Customer Journey
It's All About the Customer Journey
McKinsey on Marketing & Sales
 
IAM Methods 2.0 Presentation Michael Nielsen Deloitte
IAM Methods 2.0 Presentation Michael Nielsen DeloitteIAM Methods 2.0 Presentation Michael Nielsen Deloitte
IAM Methods 2.0 Presentation Michael Nielsen Deloitte
IBM Sverige
 
How b2b brands talk past their customers
How b2b brands talk past their customersHow b2b brands talk past their customers
How b2b brands talk past their customers
McKinsey on Marketing & Sales
 
Consumer Decision Journeys
Consumer Decision JourneysConsumer Decision Journeys
Consumer Decision Journeys
McKinsey on Marketing & Sales
 
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to JourneysTransforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
 

Viewers also liked (15)

Nielsen Buzz Metrics Case Studies
Nielsen  Buzz Metrics  Case  StudiesNielsen  Buzz Metrics  Case  Studies
Nielsen Buzz Metrics Case Studies
 
Progress Report
Progress Report Progress Report
Progress Report
 
The Nielsen Perspective on Applications of Data "Fusion' in Advertising Effec...
The Nielsen Perspective on Applications of Data "Fusion' in Advertising Effec...The Nielsen Perspective on Applications of Data "Fusion' in Advertising Effec...
The Nielsen Perspective on Applications of Data "Fusion' in Advertising Effec...
 
ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...
ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...
ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...
 
Nielsen presentation q42014 fmcg update
Nielsen presentation q42014 fmcg updateNielsen presentation q42014 fmcg update
Nielsen presentation q42014 fmcg update
 
Presentation ac nielsen
Presentation ac nielsenPresentation ac nielsen
Presentation ac nielsen
 
Nielsen 2013 preliminary case
Nielsen 2013 preliminary caseNielsen 2013 preliminary case
Nielsen 2013 preliminary case
 
The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen BookThe Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
 
The Zmet Technique
The Zmet TechniqueThe Zmet Technique
The Zmet Technique
 
Aol & Nielsen content sharing study
Aol & Nielsen content sharing studyAol & Nielsen content sharing study
Aol & Nielsen content sharing study
 
It's All About the Customer Journey
It's All About the Customer JourneyIt's All About the Customer Journey
It's All About the Customer Journey
 
IAM Methods 2.0 Presentation Michael Nielsen Deloitte
IAM Methods 2.0 Presentation Michael Nielsen DeloitteIAM Methods 2.0 Presentation Michael Nielsen Deloitte
IAM Methods 2.0 Presentation Michael Nielsen Deloitte
 
How b2b brands talk past their customers
How b2b brands talk past their customersHow b2b brands talk past their customers
How b2b brands talk past their customers
 
Consumer Decision Journeys
Consumer Decision JourneysConsumer Decision Journeys
Consumer Decision Journeys
 
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to JourneysTransforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to Journeys
 

Recently uploaded

UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
DianaGray10
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
SOFTTECHHUB
 
RESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for studentsRESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for students
KAMESHS29
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
Mariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceXMariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceX
Mariano Tinti
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Zilliz
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neo4j
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
IndexBug
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
Uni Systems S.M.S.A.
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Zilliz
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 

Recently uploaded (20)

UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
 
RESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for studentsRESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for students
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
Mariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceXMariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceX
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 

Nielsen presentation