1. VRM: An investor viewpoint
Data Tuesday
October 8, 2013
nicolas.rose@xange.fr
@nicolas75

2. SELECTED AREAS OF INVESTMENT

XAnge invests in key movers of market trends & business
models in the following areas:
Internet & Media
Direct marketing, Point of sale, Social
& digital media, Marketplace,
Audience monetization
Financial Services &
Payments
Secured transactions, Electronic wallet,
Next generation financial services
Mobility & Related
Infrastructure
Mobile applications, Geolocalized
marketing, M-commerce,
M2M Object internet,
Logistics & Internet
Software &
Cloud
CRM, Analytics, Big data, Document
dematerialization,
2

3. A New Age of Disruption
Digital is bringing
through value chain re-engineering
in particular the advertising and
marketing industries
Document strictement confidentiel
3

4. VRM: Why is it growing ?

Attitudes are evolving regarding online advertising & privacy

The consequences of the explosion of data quantity and processing is
possibly leading to a “creepy” ad world

Online Customer empowerment is still in its infancy, but progressing
very fast

Regulation is on its way (think 3rd party cookies)

5. VRM: What will it take to deploy at scale ?

Better awareness and education of end users

A new environment of TRUST, either through a 3rd party or thru a
decentralized personal cloud to store the customer’s data

Killer usages invented by killer apps (with great UX enabling adoption
with little/no training !)

Find the right business model (=who pays)


Receive cash or promotions to sell your data, your intent data, your
profile,…
Pay to protect your personal data, to choose your ads

6. VRM: When will it be here ?

Hard to tell !

Very high stakes : Large entrenched players could be disrupted by
this new approach (think Direct marketing, all cookie based
schemes,…)

The time is ripe for innovation to happen : Startups are at the forefront
of this new wave: watch this space !