SlideShare a Scribd company logo
1 of 6
Download to read offline
VRM: An investor viewpoint
Data Tuesday
October 8, 2013
nicolas.rose@xange.fr
@nicolas75
SELECTED AREAS OF INVESTMENT


XAnge invests in key movers of market trends & business
models in the following areas:
Internet & Media
Direct marketing, Point of sale, Social
& digital media, Marketplace,
Audience monetization

Financial Services &
Payments
Secured transactions, Electronic wallet,
Next generation financial services

Mobility & Related
Infrastructure
Mobile applications, Geolocalized
marketing, M-commerce,
M2M Object internet,
Logistics & Internet

Software &
Cloud
CRM, Analytics, Big data, Document
dematerialization,
2
A New Age of Disruption

Digital is bringing

through value chain re-engineering
in particular the advertising and
marketing industries
Document strictement confidentiel

3
VRM: Why is it growing ?



Attitudes are evolving regarding online advertising & privacy



The consequences of the explosion of data quantity and processing is
possibly leading to a “creepy” ad world



Online Customer empowerment is still in its infancy, but progressing
very fast



Regulation is on its way (think 3rd party cookies)
VRM: What will it take to deploy at scale ?



Better awareness and education of end users



A new environment of TRUST, either through a 3rd party or thru a
decentralized personal cloud to store the customer’s data



Killer usages invented by killer apps (with great UX enabling adoption
with little/no training !)



Find the right business model (=who pays)



Receive cash or promotions to sell your data, your intent data, your
profile,…
Pay to protect your personal data, to choose your ads
VRM: When will it be here ?



Hard to tell !



Very high stakes : Large entrenched players could be disrupted by
this new approach (think Direct marketing, all cookie based
schemes,…)



The time is ripe for innovation to happen : Startups are at the forefront
of this new wave: watch this space !

More Related Content

What's hot

AMMC_CDO_ECOSYSTEM
AMMC_CDO_ECOSYSTEMAMMC_CDO_ECOSYSTEM
AMMC_CDO_ECOSYSTEM
barry bryant
 

What's hot (19)

GroupM POV Martech grows
GroupM POV Martech growsGroupM POV Martech grows
GroupM POV Martech grows
 
Boost Your Conversion with Payment Innovations
Boost Your Conversion with Payment InnovationsBoost Your Conversion with Payment Innovations
Boost Your Conversion with Payment Innovations
 
Introduction to Marketing Analytics
Introduction to Marketing AnalyticsIntroduction to Marketing Analytics
Introduction to Marketing Analytics
 
TENDÊNCIAS DE NOVOS MODELOS NO MUNDO DO MARKETING
TENDÊNCIAS DE NOVOS MODELOS NO MUNDO DO MARKETINGTENDÊNCIAS DE NOVOS MODELOS NO MUNDO DO MARKETING
TENDÊNCIAS DE NOVOS MODELOS NO MUNDO DO MARKETING
 
User & Partner Conference 2015 - Weborama
User & Partner Conference 2015 - WeboramaUser & Partner Conference 2015 - Weborama
User & Partner Conference 2015 - Weborama
 
Glocalspace
GlocalspaceGlocalspace
Glocalspace
 
Misha Sulpovar – Business Development Idea
Misha Sulpovar – Business Development IdeaMisha Sulpovar – Business Development Idea
Misha Sulpovar – Business Development Idea
 
AMMC_CDO_ECOSYSTEM
AMMC_CDO_ECOSYSTEMAMMC_CDO_ECOSYSTEM
AMMC_CDO_ECOSYSTEM
 
TELECOM, MAS PODE ME CHAMAR DE PUBLISHER MESMO
TELECOM, MAS PODE ME CHAMAR DE PUBLISHER MESMOTELECOM, MAS PODE ME CHAMAR DE PUBLISHER MESMO
TELECOM, MAS PODE ME CHAMAR DE PUBLISHER MESMO
 
Digital Ecosystem
Digital EcosystemDigital Ecosystem
Digital Ecosystem
 
Evolution of Mad Men: How Data and Technology Power Customer Experiences
Evolution of Mad Men: How Data and Technology Power Customer Experiences Evolution of Mad Men: How Data and Technology Power Customer Experiences
Evolution of Mad Men: How Data and Technology Power Customer Experiences
 
Gov.uk Verify - The Journey So Far
Gov.uk Verify - The Journey So FarGov.uk Verify - The Journey So Far
Gov.uk Verify - The Journey So Far
 
Siamac Alexander Rahnavard (Echte Liebe) Programmatic Creativity - Programmat...
Siamac Alexander Rahnavard (Echte Liebe) Programmatic Creativity - Programmat...Siamac Alexander Rahnavard (Echte Liebe) Programmatic Creativity - Programmat...
Siamac Alexander Rahnavard (Echte Liebe) Programmatic Creativity - Programmat...
 
BDMA NEXTGEN congres - workshop ARTOOS|HAYEZ marketing automation
BDMA NEXTGEN congres - workshop ARTOOS|HAYEZ marketing automationBDMA NEXTGEN congres - workshop ARTOOS|HAYEZ marketing automation
BDMA NEXTGEN congres - workshop ARTOOS|HAYEZ marketing automation
 
Larry Weltman, 3 Ways Realtors Can Target Millennials
Larry Weltman, 3 Ways Realtors Can Target MillennialsLarry Weltman, 3 Ways Realtors Can Target Millennials
Larry Weltman, 3 Ways Realtors Can Target Millennials
 
Product Placement
Product PlacementProduct Placement
Product Placement
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 
The New Era of Using ‘Big Data’ to Empower Customers with Better User Experience
The New Era of Using ‘Big Data’ to Empower Customers with Better User ExperienceThe New Era of Using ‘Big Data’ to Empower Customers with Better User Experience
The New Era of Using ‘Big Data’ to Empower Customers with Better User Experience
 
LUMA Digital Brief 017 - Market Report Q3 2017
LUMA Digital Brief 017 - Market Report Q3 2017LUMA Digital Brief 017 - Market Report Q3 2017
LUMA Digital Brief 017 - Market Report Q3 2017
 

Similar to Nicolas Rose - XANGE - VRM - Data Tuesday

How Big is Big Data business - Outsource People 2015
How Big is Big Data business - Outsource People 2015How Big is Big Data business - Outsource People 2015
How Big is Big Data business - Outsource People 2015
Ihor Malchenyuk
 
Hid finextra-digital-transformation-in-the-data-economy-to-improve-threat-det...
Hid finextra-digital-transformation-in-the-data-economy-to-improve-threat-det...Hid finextra-digital-transformation-in-the-data-economy-to-improve-threat-det...
Hid finextra-digital-transformation-in-the-data-economy-to-improve-threat-det...
Sarin Yuok
 
EMEA_UK_Why Invest in Fraud Management_Brochure
EMEA_UK_Why Invest in Fraud Management_BrochureEMEA_UK_Why Invest in Fraud Management_Brochure
EMEA_UK_Why Invest in Fraud Management_Brochure
RYAN ORTON
 

Similar to Nicolas Rose - XANGE - VRM - Data Tuesday (20)

Servicios financieros BT: un mercado que crece en Colombia y Latinoamérica
Servicios financieros BT: un mercado que crece en Colombia y LatinoaméricaServicios financieros BT: un mercado que crece en Colombia y Latinoamérica
Servicios financieros BT: un mercado que crece en Colombia y Latinoamérica
 
Fraud and Risk in Big Data
Fraud and Risk in Big DataFraud and Risk in Big Data
Fraud and Risk in Big Data
 
'HOW SECURE IS YOUR MARKETING TRANSFORMATION' RSA CMO Cybersecurity SURVEY
'HOW SECURE IS YOUR MARKETING TRANSFORMATION' RSA CMO Cybersecurity SURVEY'HOW SECURE IS YOUR MARKETING TRANSFORMATION' RSA CMO Cybersecurity SURVEY
'HOW SECURE IS YOUR MARKETING TRANSFORMATION' RSA CMO Cybersecurity SURVEY
 
Mphasis SMAC
Mphasis SMAC Mphasis SMAC
Mphasis SMAC
 
SMAC
SMACSMAC
SMAC
 
Fraud and Risk in Big Data
Fraud and Risk in Big DataFraud and Risk in Big Data
Fraud and Risk in Big Data
 
IQNOMY converting big data into highter occupancy rates
IQNOMY converting big data into highter occupancy ratesIQNOMY converting big data into highter occupancy rates
IQNOMY converting big data into highter occupancy rates
 
The economics of digital identity
The economics of digital identityThe economics of digital identity
The economics of digital identity
 
Data Security Trends - Q4 2018 M&A Report
Data Security Trends - Q4 2018 M&A ReportData Security Trends - Q4 2018 M&A Report
Data Security Trends - Q4 2018 M&A Report
 
How Big is Big Data business - Outsource People 2015
How Big is Big Data business - Outsource People 2015How Big is Big Data business - Outsource People 2015
How Big is Big Data business - Outsource People 2015
 
The Retail Reality Check
The Retail Reality CheckThe Retail Reality Check
The Retail Reality Check
 
Future of Digital Marketing [Free Download]
 Future of  Digital Marketing  [Free Download] Future of  Digital Marketing  [Free Download]
Future of Digital Marketing [Free Download]
 
Technology Innovation Trends In Insurance | Navdeep Arora
Technology Innovation Trends In Insurance | Navdeep Arora Technology Innovation Trends In Insurance | Navdeep Arora
Technology Innovation Trends In Insurance | Navdeep Arora
 
SMAC
SMACSMAC
SMAC
 
Presentation1.pptxffk dkfjdskajfewfsdjklJKFND
Presentation1.pptxffk dkfjdskajfewfsdjklJKFNDPresentation1.pptxffk dkfjdskajfewfsdjklJKFND
Presentation1.pptxffk dkfjdskajfewfsdjklJKFND
 
Strategic choices for banks in the digital age
Strategic choices for banks in the digital ageStrategic choices for banks in the digital age
Strategic choices for banks in the digital age
 
Cloud based plm market demand, industry size
Cloud based plm market demand, industry sizeCloud based plm market demand, industry size
Cloud based plm market demand, industry size
 
Hid finextra-digital-transformation-in-the-data-economy-to-improve-threat-det...
Hid finextra-digital-transformation-in-the-data-economy-to-improve-threat-det...Hid finextra-digital-transformation-in-the-data-economy-to-improve-threat-det...
Hid finextra-digital-transformation-in-the-data-economy-to-improve-threat-det...
 
2019 06-05-dalakova-kateryna-mkm-mmt-pov-assignment (1)
2019 06-05-dalakova-kateryna-mkm-mmt-pov-assignment (1)2019 06-05-dalakova-kateryna-mkm-mmt-pov-assignment (1)
2019 06-05-dalakova-kateryna-mkm-mmt-pov-assignment (1)
 
EMEA_UK_Why Invest in Fraud Management_Brochure
EMEA_UK_Why Invest in Fraud Management_BrochureEMEA_UK_Why Invest in Fraud Management_Brochure
EMEA_UK_Why Invest in Fraud Management_Brochure
 

More from Data Tuesday

Bruno Van Haetsdaele - Data Tuesday - VRM
Bruno Van Haetsdaele - Data Tuesday - VRMBruno Van Haetsdaele - Data Tuesday - VRM
Bruno Van Haetsdaele - Data Tuesday - VRM
Data Tuesday
 
Bruno van haetsdaele_2013-09-vrm
Bruno van haetsdaele_2013-09-vrmBruno van haetsdaele_2013-09-vrm
Bruno van haetsdaele_2013-09-vrm
Data Tuesday
 
Daniel Kaplan - FING - Data Tuesday - VRM
Daniel Kaplan - FING -  Data Tuesday - VRMDaniel Kaplan - FING -  Data Tuesday - VRM
Daniel Kaplan - FING - Data Tuesday - VRM
Data Tuesday
 
Cozy Cloud - Data Tuesday - VRM
Cozy Cloud - Data Tuesday - VRMCozy Cloud - Data Tuesday - VRM
Cozy Cloud - Data Tuesday - VRM
Data Tuesday
 
Didier louvet - ADM - Data Tuesday - VRM - 08-10-2013
Didier louvet - ADM  -  Data Tuesday - VRM - 08-10-2013Didier louvet - ADM  -  Data Tuesday - VRM - 08-10-2013
Didier louvet - ADM - Data Tuesday - VRM - 08-10-2013
Data Tuesday
 
Privowny - Data Tuesday VRM
Privowny - Data Tuesday VRMPrivowny - Data Tuesday VRM
Privowny - Data Tuesday VRM
Data Tuesday
 
Renaud Francou- FING - Datatuesday VRM
Renaud Francou- FING - Datatuesday VRMRenaud Francou- FING - Datatuesday VRM
Renaud Francou- FING - Datatuesday VRM
Data Tuesday
 
DATATUESDAY VRM - Onecub
DATATUESDAY VRM -  Onecub DATATUESDAY VRM -  Onecub
DATATUESDAY VRM - Onecub
Data Tuesday
 
Cristal Festival, Timeline (EN)
Cristal Festival, Timeline (EN)Cristal Festival, Timeline (EN)
Cristal Festival, Timeline (EN)
Data Tuesday
 
Cristal Festival, Timeline (FR)
Cristal Festival, Timeline (FR)Cristal Festival, Timeline (FR)
Cristal Festival, Timeline (FR)
Data Tuesday
 
4 présentation mgdis open data - datatuesday v2
4   présentation mgdis open data - datatuesday v24   présentation mgdis open data - datatuesday v2
4 présentation mgdis open data - datatuesday v2
Data Tuesday
 
Cristal Academy / Séminaire 4 juillet 2013
Cristal Academy / Séminaire 4 juillet 2013Cristal Academy / Séminaire 4 juillet 2013
Cristal Academy / Séminaire 4 juillet 2013
Data Tuesday
 
10 jean-louis zimmermann - open streetmap france - lizmobility
10   jean-louis zimmermann - open streetmap france - lizmobility10   jean-louis zimmermann - open streetmap france - lizmobility
10 jean-louis zimmermann - open streetmap france - lizmobility
Data Tuesday
 
8 olivier rovellotti - natural solution
8   olivier rovellotti - natural solution8   olivier rovellotti - natural solution
8 olivier rovellotti - natural solution
Data Tuesday
 

More from Data Tuesday (20)

Data Publica
Data PublicaData Publica
Data Publica
 
Bittle
BittleBittle
Bittle
 
Fruition sciences
Fruition sciencesFruition sciences
Fruition sciences
 
Xiko
XikoXiko
Xiko
 
Shift technology
Shift technologyShift technology
Shift technology
 
Data driven company
Data driven companyData driven company
Data driven company
 
Bruno Van Haetsdaele - Data Tuesday - VRM
Bruno Van Haetsdaele - Data Tuesday - VRMBruno Van Haetsdaele - Data Tuesday - VRM
Bruno Van Haetsdaele - Data Tuesday - VRM
 
Bruno van haetsdaele_2013-09-vrm
Bruno van haetsdaele_2013-09-vrmBruno van haetsdaele_2013-09-vrm
Bruno van haetsdaele_2013-09-vrm
 
Daniel Kaplan - FING - Data Tuesday - VRM
Daniel Kaplan - FING -  Data Tuesday - VRMDaniel Kaplan - FING -  Data Tuesday - VRM
Daniel Kaplan - FING - Data Tuesday - VRM
 
Cozy Cloud - Data Tuesday - VRM
Cozy Cloud - Data Tuesday - VRMCozy Cloud - Data Tuesday - VRM
Cozy Cloud - Data Tuesday - VRM
 
Didier louvet - ADM - Data Tuesday - VRM - 08-10-2013
Didier louvet - ADM  -  Data Tuesday - VRM - 08-10-2013Didier louvet - ADM  -  Data Tuesday - VRM - 08-10-2013
Didier louvet - ADM - Data Tuesday - VRM - 08-10-2013
 
Privowny - Data Tuesday VRM
Privowny - Data Tuesday VRMPrivowny - Data Tuesday VRM
Privowny - Data Tuesday VRM
 
Renaud Francou- FING - Datatuesday VRM
Renaud Francou- FING - Datatuesday VRMRenaud Francou- FING - Datatuesday VRM
Renaud Francou- FING - Datatuesday VRM
 
DATATUESDAY VRM - Onecub
DATATUESDAY VRM -  Onecub DATATUESDAY VRM -  Onecub
DATATUESDAY VRM - Onecub
 
Cristal Festival, Timeline (EN)
Cristal Festival, Timeline (EN)Cristal Festival, Timeline (EN)
Cristal Festival, Timeline (EN)
 
Cristal Festival, Timeline (FR)
Cristal Festival, Timeline (FR)Cristal Festival, Timeline (FR)
Cristal Festival, Timeline (FR)
 
4 présentation mgdis open data - datatuesday v2
4   présentation mgdis open data - datatuesday v24   présentation mgdis open data - datatuesday v2
4 présentation mgdis open data - datatuesday v2
 
Cristal Academy / Séminaire 4 juillet 2013
Cristal Academy / Séminaire 4 juillet 2013Cristal Academy / Séminaire 4 juillet 2013
Cristal Academy / Séminaire 4 juillet 2013
 
10 jean-louis zimmermann - open streetmap france - lizmobility
10   jean-louis zimmermann - open streetmap france - lizmobility10   jean-louis zimmermann - open streetmap france - lizmobility
10 jean-louis zimmermann - open streetmap france - lizmobility
 
8 olivier rovellotti - natural solution
8   olivier rovellotti - natural solution8   olivier rovellotti - natural solution
8 olivier rovellotti - natural solution
 

Recently uploaded

Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Aurelien Domont, MBA
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Pusat Herbal Resmi BPOM
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
drm1699
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
ogawka
 

Recently uploaded (20)

The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 
tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
Navigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA FirmsNavigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA Firms
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Should Law Firms Outsource their Bookkeeping
Should Law Firms Outsource their BookkeepingShould Law Firms Outsource their Bookkeeping
Should Law Firms Outsource their Bookkeeping
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
#Mtp-Kit Prices » Qatar. Doha (+27737758557) Abortion Pills For Sale In Doha,...
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
 

Nicolas Rose - XANGE - VRM - Data Tuesday

  • 1. VRM: An investor viewpoint Data Tuesday October 8, 2013 nicolas.rose@xange.fr @nicolas75
  • 2. SELECTED AREAS OF INVESTMENT  XAnge invests in key movers of market trends & business models in the following areas: Internet & Media Direct marketing, Point of sale, Social & digital media, Marketplace, Audience monetization Financial Services & Payments Secured transactions, Electronic wallet, Next generation financial services Mobility & Related Infrastructure Mobile applications, Geolocalized marketing, M-commerce, M2M Object internet, Logistics & Internet Software & Cloud CRM, Analytics, Big data, Document dematerialization, 2
  • 3. A New Age of Disruption Digital is bringing through value chain re-engineering in particular the advertising and marketing industries Document strictement confidentiel 3
  • 4. VRM: Why is it growing ?  Attitudes are evolving regarding online advertising & privacy  The consequences of the explosion of data quantity and processing is possibly leading to a “creepy” ad world  Online Customer empowerment is still in its infancy, but progressing very fast  Regulation is on its way (think 3rd party cookies)
  • 5. VRM: What will it take to deploy at scale ?  Better awareness and education of end users  A new environment of TRUST, either through a 3rd party or thru a decentralized personal cloud to store the customer’s data  Killer usages invented by killer apps (with great UX enabling adoption with little/no training !)  Find the right business model (=who pays)   Receive cash or promotions to sell your data, your intent data, your profile,… Pay to protect your personal data, to choose your ads
  • 6. VRM: When will it be here ?  Hard to tell !  Very high stakes : Large entrenched players could be disrupted by this new approach (think Direct marketing, all cookie based schemes,…)  The time is ripe for innovation to happen : Startups are at the forefront of this new wave: watch this space !