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Own Your Privacy

Your personal data coach

Hervé Le Jouan Founder & CEO herve@privowny.com

Data Tuesday
October 2013

www.privowny.com

Proprietary & Confidential

1
WH
Y

Tracking today
The fuel of the Internet economy

Proprietary & Confidential
WH
Y

But tracking is in danger
Opaque. Consumer miss trust. Regulation. Poor data quality

Proprietary & Confidential
WH
Y

We, at Privowny, strongly believe that
consumers should be able
to control their data and their relationships
Be informed. Alias their identity. Give & revoke permission.
Delete & update. Trade & engage…

Proprietary & Confidential
THE SOLUTION

Empowering the consumers by giving them control back over their personal
data and preferences
Privowny: The personal data management platform
• App (automatic data collection, identity aliasing & management)
• Personal Cloud/Data Store (my data, my preferences)
• APIs (to access user’s database, get permission for push & pull data, …)

Proprietary & Confidential
Proprietary & Confidential
PrivownyBar while
I am surfing (optional)

Proprietary & Confidential
My personal data dashboard

Proprietary & Confidential
What I have left on Air France website?

Proprietary & Confidential
Who has my personal address?

Proprietary & Confidential
Who has shared my personal data with external companies?

Proprietary & Confidential

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Privowny - Data Tuesday VRM

  • 1. Own Your Privacy Your personal data coach Hervé Le Jouan Founder & CEO herve@privowny.com Data Tuesday October 2013 www.privowny.com Proprietary & Confidential 1
  • 2. WH Y Tracking today The fuel of the Internet economy Proprietary & Confidential
  • 3. WH Y But tracking is in danger Opaque. Consumer miss trust. Regulation. Poor data quality Proprietary & Confidential
  • 4. WH Y We, at Privowny, strongly believe that consumers should be able to control their data and their relationships Be informed. Alias their identity. Give & revoke permission. Delete & update. Trade & engage… Proprietary & Confidential
  • 5. THE SOLUTION Empowering the consumers by giving them control back over their personal data and preferences Privowny: The personal data management platform • App (automatic data collection, identity aliasing & management) • Personal Cloud/Data Store (my data, my preferences) • APIs (to access user’s database, get permission for push & pull data, …) Proprietary & Confidential
  • 7. PrivownyBar while I am surfing (optional) Proprietary & Confidential
  • 8. My personal data dashboard Proprietary & Confidential
  • 9. What I have left on Air France website? Proprietary & Confidential
  • 10. Who has my personal address? Proprietary & Confidential
  • 11. Who has shared my personal data with external companies? Proprietary & Confidential