The document discusses the rise of SUVs in the Australian automobile market. It notes that in 1998, SUVs made up 12% of the passenger vehicle market, but by 2018 their market share had grown to 43%. Charts show the percentage of the market made up of passenger SUVs rose from 73% in 1998 to 33% in 2018. The document also credits Volvo's 2003 XC90 as helping drive increased demand for SUVs and notes SUV sales have continued growing year-over-year by double-digit percentages.

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NICK CONNOR, VOLVO CAR AUSTRALIA

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THEN…

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THEN…

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80%
60%
40%
20%
0
PASSENGER SUV
73%
12%
1998 MARKET SHARE

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PASSENGER SUV
33%
43%
2018 MARKET SHARE
80%
60%
40%
20%
0

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2003 XC90

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YOY GROWTHYOY GROWTH
13%
YOY GROWTH
18% 233%

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THE REALITY OF SUV’S

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WHAT’S NEXT?

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