The document discusses the advantages of using multiple niche portals over big OTAs for hotels, including maintaining more control over information, gaining a competitive advantage without rate parity requirements, and attracting potential customers by focusing on smaller domains that are more concrete and direct. It recommends hotels choose the right niche portals based on their type of hotel and target customers, and consider creating a loyalty club on niche portals to build trust and offer special rates to repeat guests.

1. +
Multiple Niche Portals
Borges Rita – Murguia Omayra – Chahwan Antonella – Imber Zoe

2. + Big OTA’s
Very expensive
Aggressive Loss of control
Demanding rate parity

3. +
Niche Portals
Being visible on smaller niche portals allows for:
 More control over visible information
 Allows to have a competitive advantage
 No rate parity required
 Stress on simplicity
 Focuses on smaller domains
 More concrete & direct
 Attracts potential costumers

4. +
Choose them right
 What kind of hotel are
you?
 What type of costumers
are you looking for?
 Are you looking for
loyalty, trust?

5. +
Do it yourself
 Go where your clients are
 Niche portals can help you create your own loyalty club where
your repeat guests can find special rates