This document discusses how NGINX can be used to improve SEO. It notes that NGINX is fast and efficient, providing caching, gzip compression, and HTTP/2 to increase page load speeds. NGINX also provides easy SSL/TLS encryption configuration and HTTP to HTTPS redirects to ensure secure connections. Additionally, NGINX can inspect user-agents and redirect mobile users to mobile sites for an enhanced user experience. In summary, NGINX is a tool that can improve a website's performance on search engines by optimizing page speed, security, and the user experience.

1. SEO Improvements
Using NGINX
Eugenia Timasheva

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Eugenia Timasheva
• User Insights Analyst at UBM
(BlackHat, GDC, Interop)
• Over 10 years of SEO experience
• Specialty in Google penalty
removals

3. What is SEO?

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To get hit with traffic.
Why did the SEO expert
cross the road?

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SEO-Search Engine Optimization
• 3.7 billion user market
• 1 billion websites
• Why should Google choose your web
site?

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•Google sets the rules
•Google uses over 1 000 000 signals and
people to rank each website
•Goal: Organic Traffic
•What’s important to Google:
USER EXPERIENCE and
UNIQUE QUALITY CONTENT
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Who is responsible for SEO?

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Elements of Technical SEO
Technical
SEO
Information
Architecture
Website
Platforms
Website
Coding
Usability
and Design

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Speed
Increase Loading
Speed
Security
Provide Secure
Connection
Enhanced User Experience
Redirect Mobile Users
to Mobile Site
How can NGINX improve SEO?

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Page Load: Goal is 2 secs or less
• By design NGINX has a fast and efficient architecture
• Provides caching of HTTP responses (especially static
files)
• Provides gzip compression which results in fewer
bytes transferred to the client
• Provides HTTP2 to increase page load times
- HTTP2 multiplexing enables concurrent traffic
streams over a single TCP connection
- compressed request and response headers
results in fewer bytes transferred to the client
Increase Site’s Speed

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• Provides and optimize SSL/TLS encryption
• Easy to configure HTTP to HTTPS traffic redirects
• HTTP2 protocol is encrypted
Provide Secure Connection

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• Inspect HTTP User-Agent and redirect users to
mobile version of your website
Enhanced User Experience

13. NGINX can serve not only as a web server, load balancer
and content cache, it can also serve as a tool to improve
website’s performance in Google Search Results Page

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Thank You!
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