This presentation gives an overview of current social media trends, a look at how businesses today are utilizing social media to grow their businesses and touch on career potential within this unique marketing niche. You will leave with a better understanding of how social media goes beyond how they typically use it as a teenage consumer, and help them understand how businesses are using social media to help further their business objectives.
Why is Social Media Important?
• Social media is here to stay. If you don’t have a strategy, it’s more than likely your competitors will have, or are planning to.
• A good strategy will, at its core, allow you to garner insight into what customers really think about your organization. It allows you to monitor and protect your reputation.
• For the costs that are involved, it’s a great “soft” marketing and communication channel. Although it’s well worth remembering that measuring any ROI against social media can be extremely difficult.
• Boosting overall online activity. Social media will help your SEO and drive visitors to your site.
• It helps your organization speak and listen. Ever tried to make people aware of something while nobody listened? Social media can help you be heard. Equally, it allows otherwise-unheard customers to strike up a two-way conversation with you.
• It makes your organization become transparent, which is a very important element in current business practice, especially online.
• It’s an educational experience. You will be able to learn from customers: what they want, where they are, etc. Equally, customers can quickly learn from you: services, products, locations, etc.
• Relationships will be built and maintained between you and your customers.
• It helps you fish where the fish are. The Internet is becoming increasingly fragmented and distributed. Social media can help you find the correct audience or customers and engage with them, instead of wasting resources in the wrong areas.
More Tips, Best Practices and Social Media Marketing Resources:
FREE Evaluation of Your Social Media: http://www.customerinsightgroup.com/do-you-make-social-media-grade
Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
Social Media Infographics: http://www.customerinsightgroup.com/infographs
Social Media Workshops: http://www.customerinsightgroup.com/custom-social-media-workshops
Pinterest: http://pinterest.com/engagekeepgrow/
Digital Consumer: Engaging your digital audienceSallie Burnett
The document discusses how businesses can engage their digital audiences. It outlines the consumer buying process and how social media influences purchase decisions. Consumers are increasingly using social media and mobile devices to research products and get recommendations. The presentation recommends that brands establish a social media strategy to connect with customers and not get "locked out" of influencing purchase decisions. It provides statistics on popular social media sites and how engaged customers benefit companies.
Should Your Company Use Social Media Marketing?Sallie Burnett
This document discusses whether companies should use social media marketing and provides guidance on developing a social media strategy. It outlines the benefits of social media marketing, including brand awareness, targetability, and interactive two-way communication. The document also analyzes the effectiveness of social media in achieving business objectives like increasing traffic and reviews. Finally, it provides an overview of key social media platforms like Facebook, Twitter, YouTube, and their uses for business.
How do you harness the power of viral marketing? Sallie Burnett has brought together industry leaders to share with you the secrets of leveraging Web 2.0 techniques to ignite the buzz from people passing on information, recommendations and referrals about your company to a wide, yet focused circle of acquaintances.
- Loyalty programs need continual care, nurturing, and refinement over time to remain successful as customer needs change. Examining customer response and behaviors long after launch helps guide strategy.
- Many popular loyalty programs have evolved their strategies, benefits, and branding in response to customer feedback to keep programs fresh and relevant, such as Crown Rewards, Best Buy Rewards Zone, and Dick's Sporting Goods ScoreCard.
- Maintaining an open mindset to test new ideas and refine programs based on data helps optimize performance and build profitable long-term customer relationships.
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
Customer Insight Group provides a document summarizing the social media outlook for 2012. Some key points include:
- Social media usage continues to grow rapidly and is expected to surpass email and mobile marketing by 2014.
- Popular social media sites like Facebook, Twitter, and LinkedIn now have hundreds of millions of active users.
- Both consumers and brands are increasingly using social media, especially for researching products, increasing advocacy, and engaging customers.
- Successful brands develop formal social media strategies to achieve objectives like reducing costs, improving search rankings, and increasing engagement.
What Marketers Must Know to Maximize Social Media ResultsSallie Burnett
Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts.
What you will learn:
-Explore how successful companies are using social media to build relationships with customers.
-Learn how to define your strategy and create your plan for communicating and engaging with customers.
-Learn how to quantify key performance indicators and define what social media success looks like.
-Discover how to use social media initiatives as a competitive differentiator.
-Know the most common mistakes being made; spot them on the horizon and take a detour!
Digital Consumer: Engaging your digital audienceSallie Burnett
The document discusses how businesses can engage their digital audiences. It outlines the consumer buying process and how social media influences purchase decisions. Consumers are increasingly using social media and mobile devices to research products and get recommendations. The presentation recommends that brands establish a social media strategy to connect with customers and not get "locked out" of influencing purchase decisions. It provides statistics on popular social media sites and how engaged customers benefit companies.
Should Your Company Use Social Media Marketing?Sallie Burnett
This document discusses whether companies should use social media marketing and provides guidance on developing a social media strategy. It outlines the benefits of social media marketing, including brand awareness, targetability, and interactive two-way communication. The document also analyzes the effectiveness of social media in achieving business objectives like increasing traffic and reviews. Finally, it provides an overview of key social media platforms like Facebook, Twitter, YouTube, and their uses for business.
How do you harness the power of viral marketing? Sallie Burnett has brought together industry leaders to share with you the secrets of leveraging Web 2.0 techniques to ignite the buzz from people passing on information, recommendations and referrals about your company to a wide, yet focused circle of acquaintances.
- Loyalty programs need continual care, nurturing, and refinement over time to remain successful as customer needs change. Examining customer response and behaviors long after launch helps guide strategy.
- Many popular loyalty programs have evolved their strategies, benefits, and branding in response to customer feedback to keep programs fresh and relevant, such as Crown Rewards, Best Buy Rewards Zone, and Dick's Sporting Goods ScoreCard.
- Maintaining an open mindset to test new ideas and refine programs based on data helps optimize performance and build profitable long-term customer relationships.
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
Customer Insight Group provides a document summarizing the social media outlook for 2012. Some key points include:
- Social media usage continues to grow rapidly and is expected to surpass email and mobile marketing by 2014.
- Popular social media sites like Facebook, Twitter, and LinkedIn now have hundreds of millions of active users.
- Both consumers and brands are increasingly using social media, especially for researching products, increasing advocacy, and engaging customers.
- Successful brands develop formal social media strategies to achieve objectives like reducing costs, improving search rankings, and increasing engagement.
What Marketers Must Know to Maximize Social Media ResultsSallie Burnett
Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts.
What you will learn:
-Explore how successful companies are using social media to build relationships with customers.
-Learn how to define your strategy and create your plan for communicating and engaging with customers.
-Learn how to quantify key performance indicators and define what social media success looks like.
-Discover how to use social media initiatives as a competitive differentiator.
-Know the most common mistakes being made; spot them on the horizon and take a detour!
The document discusses best practices for social media marketing and the convergence of direct response marketing and social media. It provides tips for making email messages shareable on social platforms to increase viral growth. Examples are given of emails that drove sharing and increased click-through rates. The potential of paid social media advertising is also examined, noting it allows testing and optimization on modest budgets. Real data is shared for a Colorado advertiser spending over $1 million on social media.
Patient Loyalty: What it Takes to Earn Their Loyalty Sallie Burnett
The document discusses strategies for earning patient loyalty in healthcare. It defines loyalty and distinguishes it from satisfaction. Loyalty is built on satisfaction over multiple interactions that generate value. Earning recommendations is more important for healthcare providers than other industries due to influence on choices, but healthcare lags in customer service and loyalty. The 7 best practices outlined for building patient loyalty include quantifying loyalty economics, segmenting customers, improving digital experiences, cementing value relationships, and enabling referrals.
How to Audit Your Loyalty Marketing StrategiesSallie Burnett
Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies are looking to loyalty programs to put themselves in the customer’s inner circle.
So how can you strengthen the customer’s connection with the brand and putt you in the customers inner circle of favorite brands? Find out in this new complimentary white paper by Customer Insight Group, Inc.
Bank Loyalty Programs: What it Takes to Earn Customer Loyalty
Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today's banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them.
Today's bank loyalty programs are based on the idea that customers should be rewarded for their entire relationship with a bank. This strategic approach to fostering customer loyalty creates revenue cross – and up-sell activities, retention, increased sales, resource efficiency, and drivers the acquisition of new customers.
While the upside of customer loyalty is great, getting loyalty and customer engagement right is a tricky recipe. These 7 tips can help ensure you are successful.
How to Improve Your Loyalty Program
Refresh yourself on new trends and why loyalty programs are important. Whether you’re just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this presentation will provide valuable insight into where your next steps should be.
Who is Customer Insight Group, Inc.?
Customer Insight Group is a leader in building brand loyalty for the world’s most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel at the right time. The bottom line is we focus your marketing dollars to get the biggest bang for your buck. The result? Long-term customer relationships and maximized margins.
More Resources:
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
Loyalty eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Loyalty Program Audit: http://www.customerinsightgroup.com/don%E2%80%99t-enter-battle-customer-loyalty-unarmed-audit-your-loyalty-marketing-strategies
Top Nonprofits on Instagram and What They Are Doing RightSallie Burnett
Find out how nonprofits are successfully using Instagram to engage with donors and increase awareness of their causes. Examples of nonprofits Instagram pages.
Learn more here: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-instagram-what-they-are-doing-right
Retaining Donors — The Importance of Donor StewardshipSallie Burnett
What is a donor stewardship? Why is it important and how do you create a donor stewardship plan?
Learn more here: https://www.customerinsightgroup.com/loyaltyblog/nonprofit/donorstewardship
Top Nonprofits on Facebook & What They Are Doing Sallie Burnett
The way to the top of the Nonprofit Facebook ladder has many routes and there is much to learn from these top nonprofits and their campaign strategies.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-facebook-what-they-are-doing
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
What are the Benefits of a Loyalty Program?
Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewards programs. Here are some additional benefits of a customer loyalty program and how they can work for you.
Get more information here for justifying a loyalty program: http://www.customerinsightgroup.com/loyaltyblog/what-are-the-benefits-of-a-loyalty-program
Why Customer Loyalty Is Important InfographicSallie Burnett
This loyalty marketing infographic provides you information on stats and research.
As an additional resource when justifying a loyalty initiative there are 8 major benefits, each a competitive advantage, only a loyalty program can provide. http://www.customerinsightgroup.com/why-loyalty-marketing
Are you looking for content marketing benchmarks, tips and strategies you can deploy to build your brand and reputation? This infograph will be very helpful to you and your efforts.
Here are some additional resources: http://www.customerinsightgroup.com/content-marketing
Fee-based rewards programs can deliver extra time by offering convenience, curated shopping lists, relevance and – most importantly – more time freed up for other things.
Customer Insight Group's blog includes an article about two wildly successful fee-based loyalty programs. http://www.customerinsightgroup.com/loyaltyblog/fee-based-rewards-programs-deliver-value-to-millennials
Sallie Burnett is an internationally recognized expert in customer loyalty. She is a professional speaker who has presented at numerous conferences across North America, Europe, and the Caribbean. She is also a frequent guest lecturer at several universities. Sallie combines practical advice on building customer loyalty with thought-provoking visions of the future. She is the founder and president of Customer Insight Group, a strategic marketing firm focused on customer engagement and loyalty.
With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base.
5 Revealing Facebook Marketing Stats
• 77% of B2C and 44% of B2B companies have acquired a customer through Facebook.
• 56% of people are more likely to recommend a brand after becoming a fan on Facebook.
• 51% of fans are more likely to purchase from a brand they “like” on Facebook.
• 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook.
• 42% of marketers say that Facebook is critical or important to their business.
Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape.
More Information:
Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade
Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
Social Media Infographics: http://www.customerinsightgroup.com/infographs
Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing
Here are just a few of the ways Customer Insight Group can you view and use social media:
• Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works.
• Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness.
• Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve.
Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends
Trends in Social Media Impacting Business (Infographic)Sallie Burnett
Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.
Getting Social Media Right For Your B2B AudienceSallie Burnett
The document provides 9 tips for maximizing results from social media marketing for B2B audiences. It recommends shifting from just having a social presence to supporting clear business objectives and engaging customers. It also suggests aligning social media objectives with business goals, developing a plan to manage customer interactions on social media, encouraging discussions, creating a content calendar, optimizing profiles for search engine optimization, making it easy for customers to share content, recognizing customer engagement, and identifying which social interactions generate the most website traffic. The document is presented by Sallie Burnett, president of Customer Insight Group, a strategic relationship marketing firm.
Consumers increasingly expect to communicate, network, browse and shop from a range of devices, and the growing sophistication of smart devices only accelerates this trend. But whether consumers access the web from a PC or a mobile device will ultimately take a back seat to marketers’ ability to build campaigns that reach across channels and devices and focus on targeting specific actions. Do you have a mobile marketing strategy?
Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?
Best practices in digital marketing constantly evolve and it can be difficult to keep up — especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. It’s imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.
Key takeaways for your social media marketing include:
− Clearly define what social media success looks like and quantify your key performance indicators.
− Discover how to use your social media initiatives as a competitive differentiator
− Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth.
− Deliver relevant content at the optimal time.
− Accurately track the reach and results of your social marketing efforts.
Whatever you want to call them: infographs, statistics or trends, we've compiled the latest information and packaged them up in snappy visuals that help anyone grasp the big picture on the important social media trends that impact us right now.
The document discusses best practices for social media marketing and the convergence of direct response marketing and social media. It provides tips for making email messages shareable on social platforms to increase viral growth. Examples are given of emails that drove sharing and increased click-through rates. The potential of paid social media advertising is also examined, noting it allows testing and optimization on modest budgets. Real data is shared for a Colorado advertiser spending over $1 million on social media.
Patient Loyalty: What it Takes to Earn Their Loyalty Sallie Burnett
The document discusses strategies for earning patient loyalty in healthcare. It defines loyalty and distinguishes it from satisfaction. Loyalty is built on satisfaction over multiple interactions that generate value. Earning recommendations is more important for healthcare providers than other industries due to influence on choices, but healthcare lags in customer service and loyalty. The 7 best practices outlined for building patient loyalty include quantifying loyalty economics, segmenting customers, improving digital experiences, cementing value relationships, and enabling referrals.
How to Audit Your Loyalty Marketing StrategiesSallie Burnett
Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies are looking to loyalty programs to put themselves in the customer’s inner circle.
So how can you strengthen the customer’s connection with the brand and putt you in the customers inner circle of favorite brands? Find out in this new complimentary white paper by Customer Insight Group, Inc.
Bank Loyalty Programs: What it Takes to Earn Customer Loyalty
Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today's banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them.
Today's bank loyalty programs are based on the idea that customers should be rewarded for their entire relationship with a bank. This strategic approach to fostering customer loyalty creates revenue cross – and up-sell activities, retention, increased sales, resource efficiency, and drivers the acquisition of new customers.
While the upside of customer loyalty is great, getting loyalty and customer engagement right is a tricky recipe. These 7 tips can help ensure you are successful.
How to Improve Your Loyalty Program
Refresh yourself on new trends and why loyalty programs are important. Whether you’re just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this presentation will provide valuable insight into where your next steps should be.
Who is Customer Insight Group, Inc.?
Customer Insight Group is a leader in building brand loyalty for the world’s most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel at the right time. The bottom line is we focus your marketing dollars to get the biggest bang for your buck. The result? Long-term customer relationships and maximized margins.
More Resources:
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
Loyalty eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Loyalty Program Audit: http://www.customerinsightgroup.com/don%E2%80%99t-enter-battle-customer-loyalty-unarmed-audit-your-loyalty-marketing-strategies
Top Nonprofits on Instagram and What They Are Doing RightSallie Burnett
Find out how nonprofits are successfully using Instagram to engage with donors and increase awareness of their causes. Examples of nonprofits Instagram pages.
Learn more here: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-instagram-what-they-are-doing-right
Retaining Donors — The Importance of Donor StewardshipSallie Burnett
What is a donor stewardship? Why is it important and how do you create a donor stewardship plan?
Learn more here: https://www.customerinsightgroup.com/loyaltyblog/nonprofit/donorstewardship
Top Nonprofits on Facebook & What They Are Doing Sallie Burnett
The way to the top of the Nonprofit Facebook ladder has many routes and there is much to learn from these top nonprofits and their campaign strategies.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-facebook-what-they-are-doing
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
What are the Benefits of a Loyalty Program?
Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewards programs. Here are some additional benefits of a customer loyalty program and how they can work for you.
Get more information here for justifying a loyalty program: http://www.customerinsightgroup.com/loyaltyblog/what-are-the-benefits-of-a-loyalty-program
Why Customer Loyalty Is Important InfographicSallie Burnett
This loyalty marketing infographic provides you information on stats and research.
As an additional resource when justifying a loyalty initiative there are 8 major benefits, each a competitive advantage, only a loyalty program can provide. http://www.customerinsightgroup.com/why-loyalty-marketing
Are you looking for content marketing benchmarks, tips and strategies you can deploy to build your brand and reputation? This infograph will be very helpful to you and your efforts.
Here are some additional resources: http://www.customerinsightgroup.com/content-marketing
Fee-based rewards programs can deliver extra time by offering convenience, curated shopping lists, relevance and – most importantly – more time freed up for other things.
Customer Insight Group's blog includes an article about two wildly successful fee-based loyalty programs. http://www.customerinsightgroup.com/loyaltyblog/fee-based-rewards-programs-deliver-value-to-millennials
Sallie Burnett is an internationally recognized expert in customer loyalty. She is a professional speaker who has presented at numerous conferences across North America, Europe, and the Caribbean. She is also a frequent guest lecturer at several universities. Sallie combines practical advice on building customer loyalty with thought-provoking visions of the future. She is the founder and president of Customer Insight Group, a strategic marketing firm focused on customer engagement and loyalty.
With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base.
5 Revealing Facebook Marketing Stats
• 77% of B2C and 44% of B2B companies have acquired a customer through Facebook.
• 56% of people are more likely to recommend a brand after becoming a fan on Facebook.
• 51% of fans are more likely to purchase from a brand they “like” on Facebook.
• 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook.
• 42% of marketers say that Facebook is critical or important to their business.
Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape.
More Information:
Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade
Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
Social Media Infographics: http://www.customerinsightgroup.com/infographs
Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing
Here are just a few of the ways Customer Insight Group can you view and use social media:
• Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works.
• Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness.
• Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve.
Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends
Trends in Social Media Impacting Business (Infographic)Sallie Burnett
Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.
Getting Social Media Right For Your B2B AudienceSallie Burnett
The document provides 9 tips for maximizing results from social media marketing for B2B audiences. It recommends shifting from just having a social presence to supporting clear business objectives and engaging customers. It also suggests aligning social media objectives with business goals, developing a plan to manage customer interactions on social media, encouraging discussions, creating a content calendar, optimizing profiles for search engine optimization, making it easy for customers to share content, recognizing customer engagement, and identifying which social interactions generate the most website traffic. The document is presented by Sallie Burnett, president of Customer Insight Group, a strategic relationship marketing firm.
Consumers increasingly expect to communicate, network, browse and shop from a range of devices, and the growing sophistication of smart devices only accelerates this trend. But whether consumers access the web from a PC or a mobile device will ultimately take a back seat to marketers’ ability to build campaigns that reach across channels and devices and focus on targeting specific actions. Do you have a mobile marketing strategy?
Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?
Best practices in digital marketing constantly evolve and it can be difficult to keep up — especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. It’s imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.
Key takeaways for your social media marketing include:
− Clearly define what social media success looks like and quantify your key performance indicators.
− Discover how to use your social media initiatives as a competitive differentiator
− Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth.
− Deliver relevant content at the optimal time.
− Accurately track the reach and results of your social marketing efforts.
Whatever you want to call them: infographs, statistics or trends, we've compiled the latest information and packaged them up in snappy visuals that help anyone grasp the big picture on the important social media trends that impact us right now.
This document discusses how financial institutions can use social media. It provides an overview of top social media channels like Facebook, Twitter, YouTube and their demographics. It outlines benefits for marketers like increasing brand awareness and engagement. Examples are given of how companies are using social media platforms to connect with customers, share content and drive conversations. The document concludes with tips for developing an effective social media strategy.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
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The latest research from Forrester cites social media as the fastest growing marketing channel, expected to reach $3.1 billion by 2014.
How has this change influenced
Note: As expected, Generation Y still accounts for the lion’s share of activity, but Generation X isn’t far behind and Baby Boomers are quickly catching up, particularly in the use of social networking sites, such as Facebook, LinkedIn, Orkut, and QQ. Baby Boomers have demonstrated the most growth interms of numbers using such sites. In 2009, 50 percent of Baby Boomers were using social networking sites.7 Based on oursurvey, that number had swelled to 72 percent by 2010.Notes: 1) Sample size N=1056. 2) Generation Y: People born between 1975 and 1992 (18 to 35 year olds): Generation X: People born between 1965 to 1974 (36 to 45 year olds): Baby Boomers: People born in or before 1964 (46 year olds and older). Source: IBM Institute for Business Value analysis. CRM Study 2011Gen Y born between 1975 and 1992 (18-35) Gen X 1965 – 1974 (36 – 45), Baby Boomers Born before 1964. IBM Study MethodologyIn October 2010, we conducted two online surveys:The first was completed by 1,056 consumers in the UnitedStates, Canada, the United Kingdom, France, Germany, India,China, Australia and Brazil. Participants represented adistribution of ages among Generation Y, Generation X andBaby Boomers, with annual household incomes fromUS$25,000 to more than US$100,000.6The second survey went to 351 business executives in thesame countries (except Canada). Executives representedcompanies from the following sectors: Distribution,Communications, Financial Services, Industrial and PublicSector/Healthcare. In addition, to capture qualitative datafrom executives responsible for social media programs, weconducted 17 interviews in the United States and the UnitedKingdom. In partnership with Oxford Economics, we alsoestablished a Social CRM blog to solicit feedback on SocialCRM topics from social media and CRM specialists andother interested individuals.