The document discusses strategies for addressing obesity levels in the UK, which are projected to affect 90% of adults by 2050 and already cost the economy £50 billion annually. It proposes embracing partnerships between organizations to reach consumers through point-of-sale information and employees through workplace wellness programs. These partnerships could help drive behavioral changes like exercising 20 minutes daily, reducing risks for diseases, and cutting absenteeism costs of £13.2 billion per year. The Fitness Industry Association aims to catalyze partnerships across its 5000 facilities and 1 million daily visits to better promote physical activity solutions.