SlideShare a Scribd company logo
FRED TUROK Next generation of growth? Embracing strategic partnerships
the problem ,[object Object],[object Object],[object Object],[object Object],[object Object]
the result
the story so far…
the facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
The new strategy Behavioural Economics New Partnerships = New channels of communication
the solution
corporate wellness ,[object Object],[object Object],[object Object],[object Object]
the tactics - consumers ,[object Object],[object Object],[object Object],[object Object],Exercise 20 mins 66%
the tactics - employees Employee Workplace Activity Programmes Opportunities for the fitness industry – Employers partnering with local exercise professionals Partnered with
capacity ,[object Object],5800 clubs Every Community Double our delivery 1.25 billion square feet 5000 sports halls & studios
the catalyst ,[object Object]
a final thought… ,[object Object],[object Object],[object Object],[object Object]
FRED TUROK

More Related Content

Viewers also liked

John Searle (Chief Medical Officer)
John Searle (Chief Medical Officer)John Searle (Chief Medical Officer)
John Searle (Chief Medical Officer)
ukactive
 
3 Conclusion of Industry Consultation - Workplace Activity
3   Conclusion of Industry Consultation - Workplace Activity3   Conclusion of Industry Consultation - Workplace Activity
3 Conclusion of Industry Consultation - Workplace Activity
ukactive
 
Georgina customer care
Georgina customer careGeorgina customer care
Georgina customer care
ukactive
 
FIA IHRSA Networking schedule
FIA IHRSA Networking scheduleFIA IHRSA Networking schedule
FIA IHRSA Networking schedule
ukactive
 
Dr Jonathan Morrell - Cholesterol
Dr Jonathan Morrell - CholesterolDr Jonathan Morrell - Cholesterol
Dr Jonathan Morrell - Cholesterol
ukactive
 
Extraordinary Club Management For Extraordinary Times
Extraordinary Club Management For Extraordinary TimesExtraordinary Club Management For Extraordinary Times
Extraordinary Club Management For Extraordinary Times
ukactive
 
Flame booking form 2012
Flame booking form 2012Flame booking form 2012
Flame booking form 2012
ukactive
 
Homework
HomeworkHomework
Homework
czywrd
 
The Fundamentals of Nutrition & Compound Movements
The Fundamentals of Nutrition & Compound MovementsThe Fundamentals of Nutrition & Compound Movements
The Fundamentals of Nutrition & Compound Movements
ukactive
 

Viewers also liked (9)

John Searle (Chief Medical Officer)
John Searle (Chief Medical Officer)John Searle (Chief Medical Officer)
John Searle (Chief Medical Officer)
 
3 Conclusion of Industry Consultation - Workplace Activity
3   Conclusion of Industry Consultation - Workplace Activity3   Conclusion of Industry Consultation - Workplace Activity
3 Conclusion of Industry Consultation - Workplace Activity
 
Georgina customer care
Georgina customer careGeorgina customer care
Georgina customer care
 
FIA IHRSA Networking schedule
FIA IHRSA Networking scheduleFIA IHRSA Networking schedule
FIA IHRSA Networking schedule
 
Dr Jonathan Morrell - Cholesterol
Dr Jonathan Morrell - CholesterolDr Jonathan Morrell - Cholesterol
Dr Jonathan Morrell - Cholesterol
 
Extraordinary Club Management For Extraordinary Times
Extraordinary Club Management For Extraordinary TimesExtraordinary Club Management For Extraordinary Times
Extraordinary Club Management For Extraordinary Times
 
Flame booking form 2012
Flame booking form 2012Flame booking form 2012
Flame booking form 2012
 
Homework
HomeworkHomework
Homework
 
The Fundamentals of Nutrition & Compound Movements
The Fundamentals of Nutrition & Compound MovementsThe Fundamentals of Nutrition & Compound Movements
The Fundamentals of Nutrition & Compound Movements
 

Similar to Next generation of growth? Embracing strategic partnerships By Fred Turok

NHS Sustainability Day Road Show Leeds 2016
NHS Sustainability Day Road Show Leeds 2016NHS Sustainability Day Road Show Leeds 2016
NHS Sustainability Day Road Show Leeds 2016
4 All of Us
 
Cimigo - Consumer Healthcare Trends 2015
Cimigo - Consumer Healthcare Trends 2015Cimigo - Consumer Healthcare Trends 2015
Cimigo - Consumer Healthcare Trends 2015
Cimigo
 
The perfect health system - Dr Mark Britnell
The perfect health system - Dr Mark BritnellThe perfect health system - Dr Mark Britnell
The perfect health system - Dr Mark Britnell
Nuffield Trust
 
Everlasting care: Andrew Dilnot lecture on a lasting solution to the social c...
Everlasting care: Andrew Dilnot lecture on a lasting solution to the social c...Everlasting care: Andrew Dilnot lecture on a lasting solution to the social c...
Everlasting care: Andrew Dilnot lecture on a lasting solution to the social c...
ResolutionFoundation
 
BAT presentation - Team 2
BAT presentation - Team 2BAT presentation - Team 2
BAT presentation - Team 2
Faateh Ali Dhillon
 
John Appleby on improving NHS productivity
John Appleby on improving NHS productivityJohn Appleby on improving NHS productivity
John Appleby on improving NHS productivity
The King's Fund
 
Workplace Wellbeing - Luxury Or Necessity
Workplace Wellbeing - Luxury Or NecessityWorkplace Wellbeing - Luxury Or Necessity
Workplace Wellbeing - Luxury Or Necessity
Ren142
 
The tobacco products directive: an opportunity for a generation
The tobacco products directive: an opportunity for a generationThe tobacco products directive: an opportunity for a generation
The tobacco products directive: an opportunity for a generation
European Economic and Social Committee - SOC Section
 
Nijenrode lecture 2021 krijn poppe
Nijenrode lecture 2021 krijn poppeNijenrode lecture 2021 krijn poppe
Nijenrode lecture 2021 krijn poppe
Krijn Poppe
 
How do uk med tech startups cope with the capital pressure
How do uk med tech startups cope with the capital pressureHow do uk med tech startups cope with the capital pressure
How do uk med tech startups cope with the capital pressure
Rina Nir
 
The case of reducing food losses and waste; Engaging Consumers for Change
The case of reducing food losses and waste; Engaging Consumers for ChangeThe case of reducing food losses and waste; Engaging Consumers for Change
The case of reducing food losses and waste; Engaging Consumers for Change
Francois Stepman
 
Stand together, or fall apart : the role of partnership in improving the pub...
Stand together, or fall apart : the role of  partnership in improving the pub...Stand together, or fall apart : the role of  partnership in improving the pub...
Stand together, or fall apart : the role of partnership in improving the pub...
John Middleton
 
Public Health In A Change Of Age
Public Health In A Change Of AgePublic Health In A Change Of Age
Public Health In A Change Of Age
grahamiff
 
MEND: Community Based Weight Management & the Health & Fitness Sector
MEND: Community Based Weight Management & the Health & Fitness SectorMEND: Community Based Weight Management & the Health & Fitness Sector
MEND: Community Based Weight Management & the Health & Fitness Sector
ukactive
 
Entrepreneurial Scotland
Entrepreneurial Scotland Entrepreneurial Scotland
Entrepreneurial Scotland
Regus
 
EPRD16 - LIvien Annemans reducing waste and inefficiencies in helathcare
EPRD16 - LIvien Annemans reducing waste and inefficiencies in helathcare EPRD16 - LIvien Annemans reducing waste and inefficiencies in helathcare
EPRD16 - LIvien Annemans reducing waste and inefficiencies in helathcare
Cittadinanzattiva onlus
 
BDE SC1 Workshop 3 - BigMedilytics Overview (Supriyo Chatterjea)
BDE SC1 Workshop 3 - BigMedilytics Overview (Supriyo Chatterjea)BDE SC1 Workshop 3 - BigMedilytics Overview (Supriyo Chatterjea)
BDE SC1 Workshop 3 - BigMedilytics Overview (Supriyo Chatterjea)
BigData_Europe
 
Corporate Responsibility and Business Strategy
Corporate Responsibility and Business StrategyCorporate Responsibility and Business Strategy
Corporate Responsibility and Business Strategy
Innovation Forum Publishing
 
Pistoia Alliance European Conference 2015 - Jo Pisani / PwC
Pistoia Alliance European Conference 2015 - Jo Pisani / PwCPistoia Alliance European Conference 2015 - Jo Pisani / PwC
Pistoia Alliance European Conference 2015 - Jo Pisani / PwC
Pistoia Alliance
 
Matthews DEGIT EU CAP in history and future perspectives aug 2019
Matthews DEGIT EU CAP in history and future perspectives aug 2019Matthews DEGIT EU CAP in history and future perspectives aug 2019
Matthews DEGIT EU CAP in history and future perspectives aug 2019
Professor Emeritus of European Agricultural Policy, Trinity College Dublin
 

Similar to Next generation of growth? Embracing strategic partnerships By Fred Turok (20)

NHS Sustainability Day Road Show Leeds 2016
NHS Sustainability Day Road Show Leeds 2016NHS Sustainability Day Road Show Leeds 2016
NHS Sustainability Day Road Show Leeds 2016
 
Cimigo - Consumer Healthcare Trends 2015
Cimigo - Consumer Healthcare Trends 2015Cimigo - Consumer Healthcare Trends 2015
Cimigo - Consumer Healthcare Trends 2015
 
The perfect health system - Dr Mark Britnell
The perfect health system - Dr Mark BritnellThe perfect health system - Dr Mark Britnell
The perfect health system - Dr Mark Britnell
 
Everlasting care: Andrew Dilnot lecture on a lasting solution to the social c...
Everlasting care: Andrew Dilnot lecture on a lasting solution to the social c...Everlasting care: Andrew Dilnot lecture on a lasting solution to the social c...
Everlasting care: Andrew Dilnot lecture on a lasting solution to the social c...
 
BAT presentation - Team 2
BAT presentation - Team 2BAT presentation - Team 2
BAT presentation - Team 2
 
John Appleby on improving NHS productivity
John Appleby on improving NHS productivityJohn Appleby on improving NHS productivity
John Appleby on improving NHS productivity
 
Workplace Wellbeing - Luxury Or Necessity
Workplace Wellbeing - Luxury Or NecessityWorkplace Wellbeing - Luxury Or Necessity
Workplace Wellbeing - Luxury Or Necessity
 
The tobacco products directive: an opportunity for a generation
The tobacco products directive: an opportunity for a generationThe tobacco products directive: an opportunity for a generation
The tobacco products directive: an opportunity for a generation
 
Nijenrode lecture 2021 krijn poppe
Nijenrode lecture 2021 krijn poppeNijenrode lecture 2021 krijn poppe
Nijenrode lecture 2021 krijn poppe
 
How do uk med tech startups cope with the capital pressure
How do uk med tech startups cope with the capital pressureHow do uk med tech startups cope with the capital pressure
How do uk med tech startups cope with the capital pressure
 
The case of reducing food losses and waste; Engaging Consumers for Change
The case of reducing food losses and waste; Engaging Consumers for ChangeThe case of reducing food losses and waste; Engaging Consumers for Change
The case of reducing food losses and waste; Engaging Consumers for Change
 
Stand together, or fall apart : the role of partnership in improving the pub...
Stand together, or fall apart : the role of  partnership in improving the pub...Stand together, or fall apart : the role of  partnership in improving the pub...
Stand together, or fall apart : the role of partnership in improving the pub...
 
Public Health In A Change Of Age
Public Health In A Change Of AgePublic Health In A Change Of Age
Public Health In A Change Of Age
 
MEND: Community Based Weight Management & the Health & Fitness Sector
MEND: Community Based Weight Management & the Health & Fitness SectorMEND: Community Based Weight Management & the Health & Fitness Sector
MEND: Community Based Weight Management & the Health & Fitness Sector
 
Entrepreneurial Scotland
Entrepreneurial Scotland Entrepreneurial Scotland
Entrepreneurial Scotland
 
EPRD16 - LIvien Annemans reducing waste and inefficiencies in helathcare
EPRD16 - LIvien Annemans reducing waste and inefficiencies in helathcare EPRD16 - LIvien Annemans reducing waste and inefficiencies in helathcare
EPRD16 - LIvien Annemans reducing waste and inefficiencies in helathcare
 
BDE SC1 Workshop 3 - BigMedilytics Overview (Supriyo Chatterjea)
BDE SC1 Workshop 3 - BigMedilytics Overview (Supriyo Chatterjea)BDE SC1 Workshop 3 - BigMedilytics Overview (Supriyo Chatterjea)
BDE SC1 Workshop 3 - BigMedilytics Overview (Supriyo Chatterjea)
 
Corporate Responsibility and Business Strategy
Corporate Responsibility and Business StrategyCorporate Responsibility and Business Strategy
Corporate Responsibility and Business Strategy
 
Pistoia Alliance European Conference 2015 - Jo Pisani / PwC
Pistoia Alliance European Conference 2015 - Jo Pisani / PwCPistoia Alliance European Conference 2015 - Jo Pisani / PwC
Pistoia Alliance European Conference 2015 - Jo Pisani / PwC
 
Matthews DEGIT EU CAP in history and future perspectives aug 2019
Matthews DEGIT EU CAP in history and future perspectives aug 2019Matthews DEGIT EU CAP in history and future perspectives aug 2019
Matthews DEGIT EU CAP in history and future perspectives aug 2019
 

More from ukactive

Acquiring new members
Acquiring new membersAcquiring new members
Acquiring new members
ukactive
 
FIA and Matrix Flame awards - Stage 1
FIA and Matrix Flame awards - Stage 1FIA and Matrix Flame awards - Stage 1
FIA and Matrix Flame awards - Stage 1
ukactive
 
Flame booking form 2012
Flame booking form 2012Flame booking form 2012
Flame booking form 2012
ukactive
 
Terms and conditions
Terms and conditionsTerms and conditions
Terms and conditions
ukactive
 
Event release form
Event release formEvent release form
Event release form
ukactive
 
Terms and conditions
Terms and conditionsTerms and conditions
Terms and conditions
ukactive
 
Release form
Release formRelease form
Release form
ukactive
 
Wine and beverage price list
Wine and beverage price listWine and beverage price list
Wine and beverage price list
ukactive
 
Drinks order form
Drinks order formDrinks order form
Drinks order form
ukactive
 
Drinks order form
Drinks order formDrinks order form
Drinks order form
ukactive
 
Flame booking form 2012
Flame booking form 2012Flame booking form 2012
Flame booking form 2012
ukactive
 
Flame booking form 2012
Flame booking form 2012Flame booking form 2012
Flame booking form 2012
ukactive
 
Booking form all destinations for 2012 overseas delegates
Booking form   all destinations for 2012 overseas delegatesBooking form   all destinations for 2012 overseas delegates
Booking form all destinations for 2012 overseas delegates
ukactive
 
Booking form all destinations for 2012 uk delegates
Booking form   all destinations for 2012 uk delegatesBooking form   all destinations for 2012 uk delegates
Booking form all destinations for 2012 uk delegates
ukactive
 
Train route map
Train route mapTrain route map
Train route mapukactive
 
Booking form all destinations for 2012 overseas delegates
Booking form   all destinations for 2012 overseas delegatesBooking form   all destinations for 2012 overseas delegates
Booking form all destinations for 2012 overseas delegates
ukactive
 
Booking form all destinations for 2012 uk delegates
Booking form   all destinations for 2012 uk delegatesBooking form   all destinations for 2012 uk delegates
Booking form all destinations for 2012 uk delegates
ukactive
 
Train route map
Train route mapTrain route map
Train route mapukactive
 
Train route map
Train route mapTrain route map
Train route mapukactive
 
Booking form all destinations for 2012 uk delegates
Booking form   all destinations for 2012 uk delegatesBooking form   all destinations for 2012 uk delegates
Booking form all destinations for 2012 uk delegates
ukactive
 

More from ukactive (20)

Acquiring new members
Acquiring new membersAcquiring new members
Acquiring new members
 
FIA and Matrix Flame awards - Stage 1
FIA and Matrix Flame awards - Stage 1FIA and Matrix Flame awards - Stage 1
FIA and Matrix Flame awards - Stage 1
 
Flame booking form 2012
Flame booking form 2012Flame booking form 2012
Flame booking form 2012
 
Terms and conditions
Terms and conditionsTerms and conditions
Terms and conditions
 
Event release form
Event release formEvent release form
Event release form
 
Terms and conditions
Terms and conditionsTerms and conditions
Terms and conditions
 
Release form
Release formRelease form
Release form
 
Wine and beverage price list
Wine and beverage price listWine and beverage price list
Wine and beverage price list
 
Drinks order form
Drinks order formDrinks order form
Drinks order form
 
Drinks order form
Drinks order formDrinks order form
Drinks order form
 
Flame booking form 2012
Flame booking form 2012Flame booking form 2012
Flame booking form 2012
 
Flame booking form 2012
Flame booking form 2012Flame booking form 2012
Flame booking form 2012
 
Booking form all destinations for 2012 overseas delegates
Booking form   all destinations for 2012 overseas delegatesBooking form   all destinations for 2012 overseas delegates
Booking form all destinations for 2012 overseas delegates
 
Booking form all destinations for 2012 uk delegates
Booking form   all destinations for 2012 uk delegatesBooking form   all destinations for 2012 uk delegates
Booking form all destinations for 2012 uk delegates
 
Train route map
Train route mapTrain route map
Train route map
 
Booking form all destinations for 2012 overseas delegates
Booking form   all destinations for 2012 overseas delegatesBooking form   all destinations for 2012 overseas delegates
Booking form all destinations for 2012 overseas delegates
 
Booking form all destinations for 2012 uk delegates
Booking form   all destinations for 2012 uk delegatesBooking form   all destinations for 2012 uk delegates
Booking form all destinations for 2012 uk delegates
 
Train route map
Train route mapTrain route map
Train route map
 
Train route map
Train route mapTrain route map
Train route map
 
Booking form all destinations for 2012 uk delegates
Booking form   all destinations for 2012 uk delegatesBooking form   all destinations for 2012 uk delegates
Booking form all destinations for 2012 uk delegates
 

Recently uploaded

How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
HajraNaeem15
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
imrankhan141184
 
Cognitive Development Adolescence Psychology
Cognitive Development Adolescence PsychologyCognitive Development Adolescence Psychology
Cognitive Development Adolescence Psychology
paigestewart1632
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Nguyen Thanh Tu Collection
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
EduSkills OECD
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Nguyen Thanh Tu Collection
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Celine George
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 

Recently uploaded (20)

How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
 
Cognitive Development Adolescence Psychology
Cognitive Development Adolescence PsychologyCognitive Development Adolescence Psychology
Cognitive Development Adolescence Psychology
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 

Next generation of growth? Embracing strategic partnerships By Fred Turok

Editor's Notes

  1. Government is the biggest advertiser in the UK. However in the age of austerity, spending is being cut back and all ‘non-essential’ government advertising has already been frozen. Campaigns such as Change4Life, introduced by the previous government, relied on heavy advertising spend to deliver their messages. However the new government’s communications will focus on achieving behavioural change and move to a system of payments by results with the fee is determined by the success of a campaign. The strategy is looking at other ways that behaviours can be changed – and developing partnerships is essential for this. Developing partnerships with private sector companies is key as these are identified as the bestb tools of communicating to the masses.