This document provides information about NewsMatch 2019, which is a fundraising campaign for nonprofit journalism run by the Institute for Nonprofit News. NewsMatch aims to strengthen local and investigative reporting by offering matching funds for donations made to participating nonprofit news organizations from November 1st to December 31st. The goals are to raise awareness of journalism's role in democracy, accelerate end-of-year giving, and help newsrooms build donor bases and community support. NewsMatch 2018 was very successful in raising funds and attracting new donors. NewsMatch 2019 will offer matching funds, new member bonuses, and goal-based bonuses to help newsrooms increase fundraising. Participants are encouraged to start planning and setting goals for their 2019 NewsMatch campaigns.

1. NewsMatch 2019
Strengthening a free press. Restoring trust in media.
Building the capacity of local and investigative reporting.
#INNDays2019

2. The next 60 minutes
1. Welcome and introduction
2. All about NewsMatch 2019
3. Five things you can be doing now

3. Raise your hand if you’ve participated in
NewsMatch before.
🙋

4. NewsMatch 2018 was the largest
grassroots fundraising campaign for
nonprofit journalism.

5. Together we can make NewsMatch
2019 even bigger!

6. NewsMatch Goals
Raise awareness about journalism’s role in
democracy and the need to support nonprofit
news.
Accelerate and increase end-of-year giving to
local and investigative reporting.
Build your capacity as nonprofit newsrooms to
cultivate an individual donor base and build
community investment in your work.

7. Simple 1:1 match for eligible
donations to nonprofit news
organizations
Invitation to local and national
funders to participate or partner
One-stop giving site
NewsMatch.org to engage new
donors
How It Works

8. In-person and online capacity
building, plus one-on-one support
Professional fundraising toolkit with
8-10 weeks of campaign materials
Backed by a national marketing
campaign and #GivingNewsDay
How it Works

9. Why Funders Like NewsMatch
NewsMatch is designed for “partnership and
impact”:
● Easy for funders to participate —
Project staff and grants administration
● Trustworthy newsrooms — INN
membership shows your commitment to
ethics and best practices
● Double and triple impact — Foundation
dollars are matched by individuals and
other partners
● Fostering sustainability —
Capacity-building support shows
measurable results
Dirk and Natasha Ziff Family Foundation
Present Progressive Fund at Schwab Charitable

10. In 2018 NewsMatch ran from 11/1 to 12/31. The vast majority of NewsMatch
participants raised more money, attracted more new donors, and received more
donations in 2018 than they did in 2017.
● $7.6 million raised, including $3.1 million in individual donations
● Average year-end donor gave $138
● 52,000 new donors gave to news organizations
From the external evaluation:
● 93% of participating orgs said NewsMatch enabled them to raise more money
● 91% said NewsMatch equipped them to do more and better fundraising
● 76% said NewsMatch helped raise awareness around nonprofit news
Great results for newsrooms...

11. … and a powerful story of what’s possible

12. Sharing time!
What has NewsMatch made possible
for you?

13. Let’s kick off
NewsMatch 2019

14. ● Calendar
○ Apply by Aug. 1 (INN membership deadline: Jul. 1)
○ “Quiet” phase in September and October
○ Open Match phase: Nov. 1 to Dec. 31
● Matching Fund + New Member Bonus
○ All participants are eligible for a 1:1 match
○ New recurring donations matched at full-year value
● Goal-Based Bonuses
○ Bonuses for small- and medium-sized participants who
retain and grow their individual donor base
● Gifts from Businesses and Family Foundations
○ Individuals have multiple ways to give and earn a match
What you need to know:

15. All Participants:
● Eligible for a 1:1 match. Cap will be announced in early fall based on total
fundraising. Up to $1,000 per donor is eligible.
● New Member Bonus. New recurring donations matched at full-year value. E.g.,
a new $10/month donation is eligible for $120 match (counts toward your cap)
● Potential for 2:1 Matches. Support to help recruit local and issue funders to
create 2:1 matches around particular topics and places.
● Campaign Toolkit and Capacity Building Support. Professional, customizable
campaign from News Revenue Hub (Improved for 2019!) and 1-on-1 coaching.

16. ● All of the above, plus:
Participants with 2018 budgets of $2M or less:
Goal Bonus Amount
Get 100 new individual donors during
NewsMatch
To be announced
Increase your total number of
individual donors from 2018 to 2019
(full year)
To be announced

17. ● All of the above, plus:
Participants that did not max out in 2018:
Goal Bonus Amount
Raise more toward the NewsMatch cap
in 2019 vs. 2018
To be announced

18. ● Improvements to the toolkit and trainings
● More opportunities for peer learning and collaboration
● More national publicity for NewsMatch
● More support around local matches
Changes for 2019 based on your feedback:

19. ● Eligibility: An actively publishing, full INN member in good
standing
● Organization contact info (including 1-2 people who should
get NewsMatch emails)
● 2018 fundraising benchmarks
● Bank account info and a W9 (so you can get your money)
What Do I Need to Apply?

20. Apply now! (by Aug. 1)
bit.ly/newsmatch2019

21. Five things you can be doing
now

22. Do a brown-bag lunch with your full team to share the
takeaways from today’s lightning talks
Five things you can be doing now

23. Look at last year’s results and set new goals for your
NewsMatch 2019 campaign
Five things you can be doing now

24. Focus on list-building throughout the summer
Five things you can be doing now

25. Make sure you have a great donate page, with a recurring
payment option. (Reach out to INN for tech support if you need
it.)
Five things you can be doing now

26. Identify and cultivate local matches — this is your biggest
opportunity!
Over the last two years, NewsMatch participants have secured
more than $1.5 million in local matches.
Five things you can be doing now

27. Raise your hand if you’ve participated in
NewsMatch before.
🙋

28. What support do you need?
What support can you offer?

29. For details see FAQ on NewsMatch.org
or email me at jason@jasalc.com
Follow @NewsMatch and facebook.com/NewsMatch
Questions?