The document discusses why community engagement is important, including understanding audiences, building loyalty, audience growth, and storytelling. It also mentions listening to data and readers to determine how they want to engage. The goal of engagement is to have another channel to sell to readers.

1. Community engagement
Who are you talking to?
@Kate_Day, Social Media and
Engagement Editor

3. Why engage?
● Understand our audience

4. Why engage?
● Understand our audience
● Loyalty

5. Why engage?
● Understand our audience
● Loyalty
● Audience growth

6. Why engage?
● Understand our audience
● Loyalty
● Audience growth
● Storytelling

7. Why engage?
● Understand our audience
● Loyalty
● Audience growth
● Storytelling
● Another channel to sell

8. How do readers want to engage?

9. 'Listening' to data

10. 'Listening' to data

11. 'Listening' to data

12. Making your own luck
"Hey Kate, mini scoop and
relevant to tmrw's big speech.
S Hilton inspired magic -
youngsters filmed free running
in downing street. Will be
played before Cam tmrw. A"

13. Making your own luck
"Hey Kate, mini scoop and
relevant to tmrw's big speech.
S Hilton inspired magic -
youngsters filmed free running
in downing street. Will be
played before Cam tmrw. A"

14. Making your own luck
"Hey Kate, mini scoop and
relevant to tmrw's big speech.
S Hilton inspired magic -
youngsters filmed free running
in downing street. Will be
played before Cam tmrw. A"

15. Making your own luck
"Hey Kate, mini scoop and
relevant to tmrw's big speech.
S Hilton inspired magic -
youngsters filmed free running
in downing street. Will be
played before Cam tmrw. A"
Photo: Somewhereto_ on Flickr

16. Thank you!
kate.day@telegraph.co.uk
@kate_day