The document provides a summary of various news articles: 1) Procter & Gamble's CEO announced plans to lay off 1,600 workers, catching the attention of other CMOs as top marketers turn more to social media to lure buyers. 2) The Indian finance ministry is considering allowing individual foreign investors to directly buy corporate bonds issued by Indian companies in order to deepen India's shallow bond market. 3) Calls are increasing for the RBI to cut the cash reserve ratio to boost liquidity as cash payments, currency intervention, and slowing loan repayments drain money from banks, but the central bank has not eased liquidity pressure on the banking system.

1. ECONOMIC TIMES
News paper review

2. Top Marketers Turn Social to Lure
Buyers
• When,in end-January,Robert McDonald,CEO of the
Cincinnati-headquartered Procter & Gamble,announced
plans to lay off 1,600 non-manufacturing workers,chief
marketing officers (CMOs) worldwide took notice.

3. FOREIGN INDIVIDUALS MAY GET TO
BUY CORPORATE BONDS DIRECTLY
• The finance ministry is considering allowing individual
foreign investors to directly buy corporate bonds issued
by Indian companies,extending to debt a similar facility
recently allowed for equity investments that could,in the
long run,help deepen the countrys shallow bond market.

4. LIQUIDITY THREE TIMES SHORT OF
COMFORT LEVEL
CRR Cut Calls Get Shriller as RBI Fails
to Prop Up Liquidity
Calls for a cut in the cash reserve ratio (CRR) to boost
liquidity are gaining momentum as cash payments
during state elections,intervention to stabilise the
rupee,and slowing loan repayments by companies
drain money out of banks.The central bank,which
succeeded in keeping the governments cost of
borrowing in check with the so-called open market
operations (OMO),hasnt succeeded in easing liquidity
pressure on the banking system.In OMOs,the RBI buys
bonds,increasing cash in the system

5. Celebrity Management Firm Kwan in
Talks With CAA for a JV
• Indian celebrity management and
entertainment firm Kwan is in advanced
talks to set up a joint venture with
Creative Artists Agency (CAA),the worlds
leading talent, entertainment and sports
management agency with offices in
Hollywood, London, Beijing , Dubai and
Stockholm. CAA has chosen to enter the
Indian market through a joint venture
rather than as an independent entity.

6. Investment Banks Most Preferred
Recruiters
• IIM-Cs 355-strong batch is going into final placements
with over 93 pre-placement offers and 115-plus lateral
offers in hand. Some 80-plus firms have confirmed
participation in the final placements.

7. Roberto Teams up With Gangwani for
India
• Italian fashion brand Roberto Cavalli is set to enter
India in partnership with start-up firm Infinite
Luxury,which will also bring the designers Caf Cavalli
to the country.Known for its bold patterns and exotic
animal prints,Cavalli plans to open a 3,500 sq ft store
at the ground floor of Delhis DLF sued an apology.It is
the latest among global luxury brands being drawn by
the growing opportunity in India.