2. Submitted by:
Name : Md. Towfiqul Hasan
ID No : 123-11-2770
Name : Anwar Hussain
ID No : 123-11-2782
Name : Sabbir Ahmed
ID NO : 133-11-3467
Name : Md. Masum Iqbal
ID NO : 133-11-3487
3. New Product Development:
New product Development is the process of
bringing a new service or product to different
markets.
Here we tried to launch a new soft drink
named ‘Dab’, which will give the real taste of
green coconut water.
4. First one deals with the
Idea generation and product design,
Testing and
Feasibility of product
The second one deals with the
marketing
focus of the article,
Pricing
5. SWOT analysis means measuring the
strength, weakness, opportunity and threat of
any company. SWOT analysis is a very
important analysis for a new product
development or launching a new product.
SWOT Analysis for the new product ‘Dab’.
Strength
Available raw materials
Low production cost
Technological and marketing knowledge
Easy manufacturing process
Reasonable price
6. Weaknesses:
Managing a new distribution channel will be
difficult.
Green coconut water cannot be preserved for
longer period
Opportunities:
Every one can take the taste of ‘Dab’.
A large market with all customer groups.
Threats:
Entry barrier is very high.
Maintaining the original taste of real green
coconut water.
7. Pricing Strategies:
We have decided to set a reasonable price for
our product. We considered many factors in
setting the pricing policy. We will have a six-
step procedure:
Setting the pricing objectives
Determining Demand
Estimating costs
Types of cost and level of production
Analyzing competitor’s costs, prices and offer
Selecting a pricing method
8. Advertising:
Promotional tools:
Public Relations:
Conclusion: By maintaining these way a newly
launched product will be profitable as well as
cost effective.
