SlideShare a Scribd company logo
Arman Muric
Tom Jacobsmeyer
Jarrod
Jacob Meinkoth
1. Objectives & Goals
To develop a social media following through a Facebook page, twitter,
and Instagram. Kinds of messages would be promotional/information in a
humorous way.
2. What We do and Why
Karate & Beer I.D. target audience, social media channels. Designate a
brand spokesperson within the organization to execute a consistent message
through social media channels.
3. Brand Profile
Karate & Beer is the media handle. The voice would be an over-the-
top, humorous tough guy.
4. Content
Informational/promotional humorous taglines. Once or twice a week
there should be postings about weekend specials Manage or business owner
should be posting content, they should be posting about weekend specials
5. Posting Objectives
Manager or business owner should be posting content, they should
discuss posts with brand manager before posting.
6. Social Media Channels
Facebook would be ideal for promoting and marketing the brand for
the purpose of over 300 million users. Twitter would also be a great channel
because of its popularity and its use in sending short simple messages and
link to the Instagram photos.
7. Connecting with the Consumer
Facebook offer a coupon for free karate class or a free beer for liking
our page. Link the Twitter from Facebook page. Have Twitter handle
advertised on site through promotions advertised.
Negative
8. Comments
a. Negative
 Sounds like a whole bunch of puking will be going on. RESPONSE We have
beginner courses for the less experienced….. Young grasshopper.
 The variety of your beer is horrible. RESPONSE Maybe it’s not the beer but
the buds that taste it….. Young grasshopper.
 I hope you have great lawyers. RESPONSE Our lawyers crushed the bar exam
like we crush boards….. Young grasshopper.
 This sounds like the worst idea I have ever heard. RESPONSE It’s not about
the idea but the process…. Young grasshopper.
 You don’t know karate like Cobra Kai’s dojo. RESPONSE Laruggo + Miyagi
know Karate….. Young grasshopper.
b. Positive
 I haven’t had that much fun in a long time. RESPONSE That’s what she said
and it’s said often…. Young grasshopper.
 Mix 1 part Karate + 2 parts beer and that equals a giant blast in a glass.
RESPONSE Looks like you found the perfect mix…. Young Grasshopper.
 No more light beer with classes like these. RESPONSE Now the door is open
to more possibilities… Young grasshopper.
 Try a Guinness and take the advanced course. It’s the real deal. RESPONSE
That’s also Chuck Norris’ breakfast….. Young grasshopper.
 Thanks to you I have finally become a man. My father now loves me!
RESPONSE You were always a man, now you are a man who knows karate…
Young grasshopper.

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newmediainadv.pr

  • 1. Arman Muric Tom Jacobsmeyer Jarrod Jacob Meinkoth 1. Objectives & Goals To develop a social media following through a Facebook page, twitter, and Instagram. Kinds of messages would be promotional/information in a humorous way. 2. What We do and Why Karate & Beer I.D. target audience, social media channels. Designate a brand spokesperson within the organization to execute a consistent message through social media channels. 3. Brand Profile Karate & Beer is the media handle. The voice would be an over-the- top, humorous tough guy. 4. Content Informational/promotional humorous taglines. Once or twice a week there should be postings about weekend specials Manage or business owner should be posting content, they should be posting about weekend specials 5. Posting Objectives Manager or business owner should be posting content, they should discuss posts with brand manager before posting. 6. Social Media Channels Facebook would be ideal for promoting and marketing the brand for the purpose of over 300 million users. Twitter would also be a great channel because of its popularity and its use in sending short simple messages and link to the Instagram photos. 7. Connecting with the Consumer Facebook offer a coupon for free karate class or a free beer for liking our page. Link the Twitter from Facebook page. Have Twitter handle advertised on site through promotions advertised. Negative 8. Comments a. Negative  Sounds like a whole bunch of puking will be going on. RESPONSE We have beginner courses for the less experienced….. Young grasshopper.  The variety of your beer is horrible. RESPONSE Maybe it’s not the beer but the buds that taste it….. Young grasshopper.  I hope you have great lawyers. RESPONSE Our lawyers crushed the bar exam like we crush boards….. Young grasshopper.  This sounds like the worst idea I have ever heard. RESPONSE It’s not about the idea but the process…. Young grasshopper.  You don’t know karate like Cobra Kai’s dojo. RESPONSE Laruggo + Miyagi know Karate….. Young grasshopper. b. Positive
  • 2.  I haven’t had that much fun in a long time. RESPONSE That’s what she said and it’s said often…. Young grasshopper.  Mix 1 part Karate + 2 parts beer and that equals a giant blast in a glass. RESPONSE Looks like you found the perfect mix…. Young Grasshopper.  No more light beer with classes like these. RESPONSE Now the door is open to more possibilities… Young grasshopper.  Try a Guinness and take the advanced course. It’s the real deal. RESPONSE That’s also Chuck Norris’ breakfast….. Young grasshopper.  Thanks to you I have finally become a man. My father now loves me! RESPONSE You were always a man, now you are a man who knows karate… Young grasshopper.