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New Zealand Franchising
Sentiment and Trends
2021
Dr Callum Floyd
Managing Director, Franchize Consultants
Email. callum@franchize.co.nz - Web. www.franchize.co.nz - Ph. 09 523 3858
Franchize Consultants
Background
Established in 1989, Franchize Consultants (NZ) Limited is New Zealand’s
leading specialist franchise consultancy working with many well-known
international and local, homegrown companies.
Franchize Consultants is the author of the New Zealand Franchisor’s
Guide, New Zealand Franchisee’s Guide, the FANZ Pre-Entry Programme
for prospective franchisees and the Franchising Best Practice Handbook.
Researching and reporting on New
Zealand franchising sentiment
and trends since 2010.
Key Services
→Franchise System Feasibility & Development
→Established Franchise System Review & Improvement
→Franchisee and Franchisor Manuals
→Franchisee Satisfaction Surveys
→Franchise Advisory Councils
→International Franchising
→Franchisor & Franchisee Learning & Development
Team
Combined experience of more than 125 years franchising
Our Values
→Integrity
→Clients come first and partnership
→Strategic insight & thought leadership
→Franchisee and franchisor focus
→Value delivered
Background
• Franchize Consultants is the first point of contact for
companies considering franchising their business
• Franchize Consultants helps established franchised (and
other network format) chains review and improve
performance for both franchisors and franchisees
• Franchize Consultants conducts specialist research for
franchising insight and practical application
• Franchize Consultants builds franchisor executive and
franchisee capability and performance through focused
training and education programmes
What is the FCI?
The FCI is New Zealand’s annual survey of confidence specific
to franchising businesses. The FCI reports on franchisor and
specialist service-provider attitudes toward general business
conditions, as well as key franchisor growth determinants
including access to capital, suitable potential franchisees, staff
and locations. The FCI also reports on franchising health
attributes by exploring franchisee sales, operating costs and
profitability, and franchise systems growth prospects.
2021 Franchising Sentiment & Trends
Respondents indicate whether they
expect the following aspects to be
better, the same or worse over the
next 12 months (compared to the
previous 12 months)
GENERAL QUESTION AREAS
1. General business conditions
2. Franchisor growth prospects
3. Franchising growth drivers
• Access to capital
• Access to suitable franchisees
• Access to suitable locations
• Access to suitable staff
4. Franchisee growth & profitability prospects
• Franchisee sales levels
• Franchisee operating costs
• Franchisee profitability
5. How are things looking for franchisors and
franchisees in their respective sectors?
6. What do you see as the greatest challenge to
franchise development in 2021?
7. What will provide the greatest opportunity to
franchising development in 2021?
General Business Conditions
Franchisor outlook for general
business conditions (net 20%) shows
strong improvement from 2020 of
net negative 30%. Service Providers
sentiment is also positive increasing
from net 21% to net 62%.
Access to Suitable Franchisees
Franchisor sentiment towards access
to suitable franchisees has seen the
greatest improvement reaching net
23%, and is back in positive territory
for the first time since 2017. Service
Providers were also very positive at
net 75%, the highest level in history of
the Franchising Confidence Index.
Access to Financing
Franchisor sentiment towards access
to financing remained unchanged
from 2020 at net negative 30%.
Service Providers’ confidence was
more positive improving from net
negative 7% to net positive 33%.
Access to Suitable Locations
Franchisors, at net 14%, up from net
9% in 2020, were slightly more
positive this year in their outlook for
access to suitable locations. Service
Providers were much more positive
at net 69% up from net 29%.
Access to Suitable Staff
Similar to access to franchisees,
franchisor outlook towards access to
suitable staff has seen strong
improvement reaching net 7% from
net negative 36%, bouncing back to
positive territory since 2014. Service
Providers were also positive at net
17%, from net negative 36% in 2020.
Franchisee: Sales Levels
Franchisors sentiment toward future
sales levels per franchisee has taken
a hit declining to net 13% (from net
39%). Meanwhile Service Providers
sentiment toward the same
improved slightly from net 29% in
2020 to net 33%.
Franchisee: Operating Costs
Franchisee operating costs continue
to be a concerning area – with
franchisors recording a net negative
40%. Service providers were similarly
dismal, recording a net negative 58%.
Franchisee Profitability Levels
Franchisor outlook toward franchisee
profitability levels remained largely
stable at net negative 7% compared
to net 0% in 2020. Service Providers
changed from net negative 21% in
2020 to net negative 17%.
Franchisor Growth Prospects
Franchisor sentiment for franchisor
growth prospects, showed
improvement at net 31%, up from net
17% in 2020. Service Providers’ net
55% improved even more from net
21%.
Greatest Challenge to Franchising Development
Key 2021 Challenges
• COVID-19 impact /uncertainty
(most significant)
• Access to staff
• Access to finance
Research contact
For further information on the Franchising Confidence Index, contact:
Dr Callum Floyd, Managing Director of Franchize Consultants
• Phone. +64 9 523 3858
• Mobile. +64 21 669 519
• Email. callum@franchize.co.nz
• Web. www.franchisingconfidence.co.nz
• Web. www.franchize.co.nz

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New Zealand Franchising Confidence Index | January 2021

  • 1. New Zealand Franchising Sentiment and Trends 2021 Dr Callum Floyd Managing Director, Franchize Consultants Email. callum@franchize.co.nz - Web. www.franchize.co.nz - Ph. 09 523 3858
  • 2. Franchize Consultants Background Established in 1989, Franchize Consultants (NZ) Limited is New Zealand’s leading specialist franchise consultancy working with many well-known international and local, homegrown companies. Franchize Consultants is the author of the New Zealand Franchisor’s Guide, New Zealand Franchisee’s Guide, the FANZ Pre-Entry Programme for prospective franchisees and the Franchising Best Practice Handbook. Researching and reporting on New Zealand franchising sentiment and trends since 2010. Key Services →Franchise System Feasibility & Development →Established Franchise System Review & Improvement →Franchisee and Franchisor Manuals →Franchisee Satisfaction Surveys →Franchise Advisory Councils →International Franchising →Franchisor & Franchisee Learning & Development Team Combined experience of more than 125 years franchising Our Values →Integrity →Clients come first and partnership →Strategic insight & thought leadership →Franchisee and franchisor focus →Value delivered
  • 3. Background • Franchize Consultants is the first point of contact for companies considering franchising their business • Franchize Consultants helps established franchised (and other network format) chains review and improve performance for both franchisors and franchisees • Franchize Consultants conducts specialist research for franchising insight and practical application • Franchize Consultants builds franchisor executive and franchisee capability and performance through focused training and education programmes
  • 4. What is the FCI? The FCI is New Zealand’s annual survey of confidence specific to franchising businesses. The FCI reports on franchisor and specialist service-provider attitudes toward general business conditions, as well as key franchisor growth determinants including access to capital, suitable potential franchisees, staff and locations. The FCI also reports on franchising health attributes by exploring franchisee sales, operating costs and profitability, and franchise systems growth prospects.
  • 5. 2021 Franchising Sentiment & Trends Respondents indicate whether they expect the following aspects to be better, the same or worse over the next 12 months (compared to the previous 12 months) GENERAL QUESTION AREAS 1. General business conditions 2. Franchisor growth prospects 3. Franchising growth drivers • Access to capital • Access to suitable franchisees • Access to suitable locations • Access to suitable staff 4. Franchisee growth & profitability prospects • Franchisee sales levels • Franchisee operating costs • Franchisee profitability 5. How are things looking for franchisors and franchisees in their respective sectors? 6. What do you see as the greatest challenge to franchise development in 2021? 7. What will provide the greatest opportunity to franchising development in 2021?
  • 6. General Business Conditions Franchisor outlook for general business conditions (net 20%) shows strong improvement from 2020 of net negative 30%. Service Providers sentiment is also positive increasing from net 21% to net 62%.
  • 7. Access to Suitable Franchisees Franchisor sentiment towards access to suitable franchisees has seen the greatest improvement reaching net 23%, and is back in positive territory for the first time since 2017. Service Providers were also very positive at net 75%, the highest level in history of the Franchising Confidence Index.
  • 8. Access to Financing Franchisor sentiment towards access to financing remained unchanged from 2020 at net negative 30%. Service Providers’ confidence was more positive improving from net negative 7% to net positive 33%.
  • 9. Access to Suitable Locations Franchisors, at net 14%, up from net 9% in 2020, were slightly more positive this year in their outlook for access to suitable locations. Service Providers were much more positive at net 69% up from net 29%.
  • 10. Access to Suitable Staff Similar to access to franchisees, franchisor outlook towards access to suitable staff has seen strong improvement reaching net 7% from net negative 36%, bouncing back to positive territory since 2014. Service Providers were also positive at net 17%, from net negative 36% in 2020.
  • 11. Franchisee: Sales Levels Franchisors sentiment toward future sales levels per franchisee has taken a hit declining to net 13% (from net 39%). Meanwhile Service Providers sentiment toward the same improved slightly from net 29% in 2020 to net 33%.
  • 12. Franchisee: Operating Costs Franchisee operating costs continue to be a concerning area – with franchisors recording a net negative 40%. Service providers were similarly dismal, recording a net negative 58%.
  • 13. Franchisee Profitability Levels Franchisor outlook toward franchisee profitability levels remained largely stable at net negative 7% compared to net 0% in 2020. Service Providers changed from net negative 21% in 2020 to net negative 17%.
  • 14. Franchisor Growth Prospects Franchisor sentiment for franchisor growth prospects, showed improvement at net 31%, up from net 17% in 2020. Service Providers’ net 55% improved even more from net 21%.
  • 15. Greatest Challenge to Franchising Development Key 2021 Challenges • COVID-19 impact /uncertainty (most significant) • Access to staff • Access to finance
  • 16. Research contact For further information on the Franchising Confidence Index, contact: Dr Callum Floyd, Managing Director of Franchize Consultants • Phone. +64 9 523 3858 • Mobile. +64 21 669 519 • Email. callum@franchize.co.nz • Web. www.franchisingconfidence.co.nz • Web. www.franchize.co.nz