Franchize Consultants conducted its annual survey of New Zealand franchisors and service providers in January 2024 to gauge confidence in the franchising sector. Sentiment showed improvement from 2023, with franchisors and service providers more optimistic about general business conditions, access to suitable franchisees and staff, and franchisor growth prospects. However, rising costs remained a top concern, and outlook on franchisee profitability and operating costs was still negative. Access to financing for franchisees also showed signs of ongoing challenges. The report provides insights into trends in the New Zealand franchising sector.

1. New Zealand Franchising
Sentiment and Trends
Dr Callum Floyd
Managing Director, Franchize Consultants
Email. callum@franchize.co.nz
Web. www.franchize.co.nz
Ph. 09 523 3858
2024

2. Franchize Consultants
Background
Established in 1989, Franchize Consultants (NZ) Limited is New Zealand’s
leading specialist franchise consultancy working with many well-known
international and local, homegrown companies.
Franchize Consultants is author of the New Zealand Franchisor’s Guide,
New Zealand Franchisee’s Guide, the FANZ Pre-Entry Programme for
prospective franchisees and the Franchising Best Practice Handbook.
Researching and reporting on New
Zealand franchising sentiment
and trends since 2010.
Key Services
→Franchise System Feasibility, Planning & Development
→Established Franchise System Review & Improvement
→Franchisee and Franchisor Manuals
→Franchisee Satisfaction Surveys
→Franchise Advisory Councils
→International Franchising
→Franchisor & Franchisee Learning & Development
Team
Combined experience of more than 125 years franchising. Six-time
Westpac New Zealand Franchise Awards Service Provider of the Year.
Our Values
→Integrity
→Clients come first and partnership
→Strategic insight & thought leadership
→Franchisee and franchisor focus
→Value delivered

3. Background
• Franchize Consultants is the first point of contact for
companies considering franchising their business
• Franchize Consultants helps established franchised (and
other network format) chains review and improve
performance for both franchisors and franchisees
• Franchize Consultants conducts specialist research for
franchising insight and practical application
• Franchize Consultants builds franchisor executive and
franchisee capability and performance through focused
training and education programmes

4. What is the FCI?
The FCI is New Zealand’s annual survey of confidence specific
to franchising businesses. The FCI reports on franchisor and
specialist service-provider attitudes toward general business
conditions, as well as key franchisor growth determinants
including access to capital, suitable potential franchisees, staff
and locations. The FCI also reports on franchising health
attributes by exploring franchisee sales, operating costs and
profitability, and franchise systems growth prospects.

5. Survey Background
• Since 2010, this is our 44th survey on the topic. Moved from
quarterly to annual in 2019.
• Annual survey of New Zealand franchisors and specialist
Service Providers (e.g., consultants, banks, accountants,
lawyers and publishers) to the franchising community.
• Explores confidence in key measures critical to the
success of franchising.
• This survey represents the views of 34 franchisors, and 16
service providers collected from mid to late January.

6. 2024 Franchising Sentiment & Trends
Respondents indicate whether they
expect the following aspects to be
better, the same or worse over the
next 12 months (compared to the
previous 12 months)
GENERAL QUESTION AREAS
1. General business conditions
2. Franchisor growth prospects
3. Franchising growth drivers
• Access to capital
• Access to suitable franchisees
• Access to suitable locations
• Access to suitable staff
4. Franchisee growth & profitability prospects
• Franchisee sales levels
• Franchisee operating costs
• Franchisee profitability
5. How are things looking for franchisors and franchisees
in their respective sectors?
6. What do you see as the greatest challenge to
franchise development in 2024?
7. What will provide the greatest opportunity to
franchising development in 2024?
8. Long term, which future major trends are likely to be
most impactful on franchise systems in the next 5-10
years?
Responses: Franchisors = 34, Service Providers = 16

7. General Outlook
Franchisor outlook for general
business conditions showed good
improvement from a net negative
38% in January 2023 to a net positive
26%.
Service Provider sentiment reflected
franchisor sentiment, directionally –
but grew to a far more positive 63%.
-38%
26%
-40%
-20%
0%
20%
40%
60%
80%
100%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
General Business Conditions
Franchisors Service Providers

8. Compared to NZIER & ANZ Surveys
-38%
26%
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
General Business Conditions
Franchisors NZIER ANZ

9. Ease of Finding Franchisees
Franchisor outlook for access to
suitable franchisees showed good
improvement from a net negative
23% in January 2023 to a net positive
26%.
Service Provider sentiment grew from
a positive 26% (2023) to 40% (2024).
-23%
26%
-40%
-20%
0%
20%
40%
60%
80%
100%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Access to Suitable Franchisees
Franchisors Service Providers

10. Obtaining Finance for Franchisees
Franchisor outlook for access to
financing showed great improvement
from a very low and net negative 70%
in January 2023 (lowest recording) to
a net 0%.
While much higher than 2023,
franchisor sentiment still suggests
challenges for 2024.
Service Provider sentiment grew from
a negative -31% (2023) to a positive
47% (2024).
-70%
0%
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Access to Financing
Franchisors Service Providers

11. Finding Suitable Sites
Franchisor outlook for access to
suitable locations tempered from a
net 13% to 9%.
While still positive overall, Service
Providers reflected this drop in
sentiment - moving from 46% (2023)
to 33% (2024).
13% 9%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Availability of Suitable Locations
Franchisors Service Providers

12. Finding Staff
Franchisor outlook for access to
suitable staff improved from a net
negative 14% to a more positive 21%.
Service Provider sentiment also grew
from 23% (2023) to 47% (2024).
-14%
21%
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Access to Suitable Staff
Franchisors Service Providers

13. Franchisee Topline Sales
Franchisor outlook for franchisee
sales levels improved from a net
negative 13% to a more positive 20%.
Service Provider sentiment grew
strongly from a more negative -46%
(2023) to a net positive 27% (2024).
13%
20%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Franchisee Sales Levels
Franchisors Service Providers

14. Franchisee Operating Costs
Franchisor outlook for franchisee
operating costs continues to present
a huge area of concern, albeit the
outlook is better than 2023.
Franchisor sentiment moved from a
net -73% (2023) to -46% (2024).
Service Provider sentiment similarly
improved -69% (2023) to -33% (2024).
-73%
-46%
-120%
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Franchisee Operating Costs
Franchisors Service Providers

15. Franchisee Profits
Franchisor outlook for franchisee
profitability levels remain negative
but improve from -13% to -14%.
Service Provider sentiment improved
markedly from -77% (2023) to a still
negative but -20% (2024).
-13%
-14%
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
80%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Franchisee Profitability Levels
Franchisors Service Providers

16. Franchisor Growth
Vast improvements were recorded
for franchisor growth sentiment.
Franchisor outlook improved from
0% to 31%.
Service Provider sentiment improved
markedly from -33% (2023) to a a
very high positive 70% (2024).
0%
31%
-40%
-20%
0%
20%
40%
60%
80%
100%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Franchisor Growth Prospects
Franchisors Service Providers

17. Greatest Challenge to Franchising Development
Top 5 challenges for 2024
1. Access to finance
2. Finding franchisees
3. Access to staff
4. Rising costs
5. Maintaining franchise
profitability
0 1 2 3 4 5 6 7 8 9 10
Government regulations and compliance
Economic concerns
Investor confidence
Rising interest rates / cost of lending
Maintaining franchisee profitability
Franchisee sales/income
Franchisee COGS & OPEX
Finding suitable staff
Finding franchisees
Access to finance
Greatest Challenge to Franchising Development

18. Research contact
For further information on the Franchising Confidence Index, contact:
Dr Callum Floyd, Managing Director of Franchize Consultants
• Phone. +64 9 523 3858
• Mobile. +64 21 669 519
• Email. callum@franchize.co.nz
• Web. www.franchisingconfidence.co.nz
• Web. www.franchize.co.nz

19. New Zealand Franchising
Sentiment and Trends
Dr Callum Floyd
Managing Director, Franchize Consultants
Email. callum@franchize.co.nz
Web. www.franchize.co.nz
Ph. 09 523 3858
2024