SlideShare a Scribd company logo
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverable I ,[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverable II ,[object Object]
Methodology  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings: City Life is Moving Bodies (CLIMB) ,[object Object],[object Object],[object Object],Annual Hike the Heights – promotes initiative and  multi-generational activities Google Image
Findings: Walk it Out! At the Harlem Hospital Center  “ You have to make walking fun in order to motivate people”  - Monique Hedmann, Walk it Out! ,[object Object],[object Object],[object Object],[object Object],[object Object],Google Image
[object Object],[object Object],[object Object],Findings: Walk NYC Team Photo of Walk NYC Flyer
Overall Findings  ,[object Object],[object Object],[object Object],Google Image
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverable III ,[object Object]
Shape-Up Feasibility Study  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shape-Up Feasibility Study Age N=  53 ,  100%  Female Aggregate of 87% The line for  Shape-Up Zumba class outside of the East Harlem Asthma Center  Team Photo
III: Shape-Up Feasibility Study Interest  100%  of the 45-54 group say they would be interested in  leading  a walking group
Willingness to Pay Team Photo  The below chart illustrates that the majority of respondents, 53%, said they are not willing to pay a fee to participant in a physical activity program
III: Shape-Up Feasibility Study Programming *  Survey results indicate areas for program growth; Dance includes all forms noted: zumba, belly, salsa, merengue
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Image III: Shape-Up Feasibility Study  Intergenerational Interaction
High-Level Borough by Borough Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Recommendations   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverable IV ,[object Object]
Methodology  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Findings ,[object Object],[object Object],[object Object],The nonprofits who are interested in partnering with the NYC DOHMH’s  physical activity initiatives are willing to provide the following resources:
Recommendations  ,[object Object],[object Object],[object Object]
Deliverable V ,[object Object]
Methodology  ,[object Object],[object Object],[object Object],[object Object]
Methodology of Business Wellness Survey ,[object Object]
Overall Findings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Borough to Borough Findings ,[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object]
Deliverable VI  ,[object Object]
Grant Proposal I. Executive Summary II. Statement of Need III. Organization Mission Statement IV. Project Description  V. Project Duration VI. Budget  VII. Evaluation Method
Project Description: Goals and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals and Objectives ,[object Object],[object Object],[object Object],[object Object]
Walking Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incentives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personnel  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Partnerships with Non-Profit Organizations Table 1: Possible Partnerships with Non-Profit Organizations Non-Profit Organization   Contact Name: Email: Phone: About the Organization Their interest What they can provide in partnering with the DOH CHALK at New York-Presbyterian Hospital Columbia University Medical Center   Stephanie Pitsirilos-Boquin [email_address] 212-305-2771 Focuses on health care including hospitals, mental health, and medical research They receive funding through government grants CHALK focuses on physical activity programs, particularly on group fitness classes, recreational sports and family fitness  Would be able to offer funding assistance, interns, and exercise supplies (jump ropes, balls, pedometers)   Northern Manhattan Perinatal Partnership, Inc. Maria Guevara [email_address] 212-289-8800  Focuses on human services in Manhattan. This organization focuses on ages thirteen and up, in low-income communities. They currently receive funding from government grants Currently does not focus on physical activity programming but are interesting in implementing physical activity programming. Would be able to offer indoor and outdoor space.  
Project Duration Tasks To Be Performed 2011 2012  Year 1 2013  Year 2 2014  Year 3 Months J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J-D 1. Prospect Donors                                                                  2. Send out Grant Proposals                                                                  3. Start Pilot Program in EH                                                                 4. Training and Outreach                                                                  5. Program Duration                                                                  6. Evaluate Program                                                                  7. Replicate in C. Brooklyn                                                                  7. Training and Outreach                                                                  8. Program Duration                                                                  9. Evaluate Program                                                                  10. Replicate in the S. Bronx                                                                 
Budget Total: $27, 420 TYPE OF EXPENSE QTY AMOUNT REASON FOR EXPENSE EQUIPMENT   $5,860   Safety:       First Aid Kit 1 $60 Volunteer trained instructor will carry a first aid kit while conducting the walking group should the need arise to provide care to a participant Incentives:       Water Bottles 200 $800 Best practice shows that an incentive must be offered to drive participation; Start-up volume purchased will be minimal; Incentives used in the form of a “frequent buyer program”; participation will be tracked with every 5 th  visit awarded with an incentive to continue. Variety of incentives to be widened to include gift certificates and savings at neighborhood drug stores and supermarkets  T-Shirts 200 $1,000 Pedometers 200 $4,000 PERSONNEL   --   Certified instructor 1 -- In accordance with best practices, all personnel will be providing their services pro bono M&E coordinators 2 -- Focus group leader 1 -- Creative designer 1 -- TRAVEL   $1,560   Instructor RT MTA 1 metro card $390 In accordance with best practices, all personnel will receive reimbursement for their MTA subway expenditures; Assumes $5 round-trip, 3x/week over 26 weeks M&E RT MTA 2 metro cards $780 FG leader RT MTA 1 metro card $390 MARKETING/ COMM   $20,000   Creative (logo/messaging) -- -- Assumes creative will be provided pro bono; Social media (Facebook, Twitter, YouTube, targeted blogs), will be absorbed by the nonprofit staff or intern; Print advertising, using the creative, must be carried out to drive awareness of the walking groups and spur participation Online Social Media -- -- Print Advertising   $20,000
Evaluation Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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New School Practicum Presentation

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  • 6.
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  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Shape-Up Feasibility Study Age N= 53 , 100% Female Aggregate of 87% The line for Shape-Up Zumba class outside of the East Harlem Asthma Center Team Photo
  • 15. III: Shape-Up Feasibility Study Interest 100% of the 45-54 group say they would be interested in leading a walking group
  • 16. Willingness to Pay Team Photo The below chart illustrates that the majority of respondents, 53%, said they are not willing to pay a fee to participant in a physical activity program
  • 17. III: Shape-Up Feasibility Study Programming * Survey results indicate areas for program growth; Dance includes all forms noted: zumba, belly, salsa, merengue
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
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  • 29.
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  • 33. Grant Proposal I. Executive Summary II. Statement of Need III. Organization Mission Statement IV. Project Description V. Project Duration VI. Budget VII. Evaluation Method
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. Partnerships with Non-Profit Organizations Table 1: Possible Partnerships with Non-Profit Organizations Non-Profit Organization   Contact Name: Email: Phone: About the Organization Their interest What they can provide in partnering with the DOH CHALK at New York-Presbyterian Hospital Columbia University Medical Center   Stephanie Pitsirilos-Boquin [email_address] 212-305-2771 Focuses on health care including hospitals, mental health, and medical research They receive funding through government grants CHALK focuses on physical activity programs, particularly on group fitness classes, recreational sports and family fitness Would be able to offer funding assistance, interns, and exercise supplies (jump ropes, balls, pedometers)   Northern Manhattan Perinatal Partnership, Inc. Maria Guevara [email_address] 212-289-8800 Focuses on human services in Manhattan. This organization focuses on ages thirteen and up, in low-income communities. They currently receive funding from government grants Currently does not focus on physical activity programming but are interesting in implementing physical activity programming. Would be able to offer indoor and outdoor space.  
  • 40. Project Duration Tasks To Be Performed 2011 2012 Year 1 2013 Year 2 2014 Year 3 Months J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J-D 1. Prospect Donors                                                                 2. Send out Grant Proposals                                                                 3. Start Pilot Program in EH                                                                 4. Training and Outreach                                                                 5. Program Duration                                                                 6. Evaluate Program                                                                 7. Replicate in C. Brooklyn                                                                 7. Training and Outreach                                                                 8. Program Duration                                                                 9. Evaluate Program                                                                 10. Replicate in the S. Bronx                                                                
  • 41. Budget Total: $27, 420 TYPE OF EXPENSE QTY AMOUNT REASON FOR EXPENSE EQUIPMENT   $5,860   Safety:       First Aid Kit 1 $60 Volunteer trained instructor will carry a first aid kit while conducting the walking group should the need arise to provide care to a participant Incentives:       Water Bottles 200 $800 Best practice shows that an incentive must be offered to drive participation; Start-up volume purchased will be minimal; Incentives used in the form of a “frequent buyer program”; participation will be tracked with every 5 th visit awarded with an incentive to continue. Variety of incentives to be widened to include gift certificates and savings at neighborhood drug stores and supermarkets T-Shirts 200 $1,000 Pedometers 200 $4,000 PERSONNEL   --   Certified instructor 1 -- In accordance with best practices, all personnel will be providing their services pro bono M&E coordinators 2 -- Focus group leader 1 -- Creative designer 1 -- TRAVEL   $1,560   Instructor RT MTA 1 metro card $390 In accordance with best practices, all personnel will receive reimbursement for their MTA subway expenditures; Assumes $5 round-trip, 3x/week over 26 weeks M&E RT MTA 2 metro cards $780 FG leader RT MTA 1 metro card $390 MARKETING/ COMM   $20,000   Creative (logo/messaging) -- -- Assumes creative will be provided pro bono; Social media (Facebook, Twitter, YouTube, targeted blogs), will be absorbed by the nonprofit staff or intern; Print advertising, using the creative, must be carried out to drive awareness of the walking groups and spur participation Online Social Media -- -- Print Advertising   $20,000
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