Modern world’s pace is accelerating. People’s free time is shrinking. There are many entertainment services competing for this free time: Film Theaters, Cable TV networks, Netflix, Xbox, PlayStation, Nintendo, YouTube, Facebook… Content creators agree that it is getting much harder for anybody to give up time from their daily lives. Content is getting more easily accessible but a lot less suitable for kids People demand that entertainment content should be: - Mobile - Relevant - Customizable - Interactive - Shareable - Educational A new revolution is inevitable: Content that is adaptable for viewer’s profile