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New Media & Social Technologies | 5 Blogs
The document discusses the evolution of blogs, highlighting notable instances of effective and ineffective blog practices, including the infamous 'Dell Hell' saga by Jeff Jarvis. It emphasizes the increasing influence of blogs on business reputations and customer service perceptions, particularly in the context of Dell's struggles with customer relations. Additionally, it covers consumer advocacy campaigns, notably RealNetworks' 'freedom of choice' initiative, urging Apple to allow more flexibility in digital music purchases.
