Homeshop18, launched in 2008 by the Network 18 Group in India, is a prominent online and on-air retail platform that ranks among the top e-commerce sites in the country, partnering with over 1500 brands. The platform focuses on customer retention through various offers, discounts, and targeted advertisement strategies, including remarketing and social media engagement. Additionally, it highlights a new fine dining restaurant, Pot Pourri, established in 2009 with a broad digital presence and promotional strategies.

1. NEW MEDIA & DIGITAL MEDIA
Submitted by:
Kusum Sonkar
Submitted to:
Nameet Potnis

3. About homeshop18
o HomeShop18 is an online and on-air retail and distribution
venture of Network 18 Group, India launched in 2008
o HomeShop18 launched www.homeshop18.com which was
ranked as the No. 5 most trafficked Ecommerce portal in
India.
o Homeshop18.com is the largest Indian e-commerce
platform that has established partnerships with more than
1500 national and international brands.

4. Website

5. USER ACQUISITON
Facebook page Twitter page

6. •Pinterest page
•Youtube ads and channel
•Shopping through coupons : Coupon raja,
Couponduniya, Couponland
Mobile app

7. Watch live TV

8. Ties up with

9. Costumer retention
Homeshop18 comes up with great techniques to acquire
costumer retention such as:
•Everyday special offers
•Discounts
•Festive offers
•Thank you letter
•Coupons

10. Suggestion
•Remarketing
•Display ads
•Gmail sponsored promotion
•Product listing ads
•Remarketing lists for search ads
•Ad networkers : double click, advertise.com, turn.com,
trafficvance.com
•Gift card

11. OFFLINE OUTLET

13. •Nitin Tandon launched a new branch of Pot Pourri at Inorbit
Mall in Vashi, bang opposite Vashi railway station in 2009
•Pot Pourri is a fine dining restaurant with a vibrant ambiance &
interiors.

14. Food

15. Online suggestion
•Blog
•Website
•Facebook page
•Twitter page
• Discount coupons on liquor
•Instagram
•Pinterest
•Mobile app
•Zomato
•Burrp
•Foodpanda