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Discover the Power of Contextual Marketing

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What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.

Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.

That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?

Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.

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Discover the Power of Contextual Marketing

  1. 1. SAP HYBRIS MARKETING Discover the Power of Contextual Marketing
  2. 2. BEST KEPT SECRET 700+More than 230 120% 33,000
  3. 3. EVOLUTION OF CUSTOMER ENGAGEMENT BRAND MARKETING TARGET MARKETING PERSONALIZED MARKETING EMPATHY MARKETING Built it, they will come Brand Strength Product Sales Sales One way communication Segment Division 3rd party results Product Demand Interactive dialogue Customer identity & profile Click & session activity Campaign Results Solve a customer need Customer motivation Contextual data Business impact MASS SEGMENTED INDIVIDUALIZED IN-MOMENT Purpose Insight Data Source Measurement
  4. 4. WHAT ARE IN-MOMENTS? These are moments in time where customers are open to having their preferences influenced and ready to make decisions. We are getting married Life Moments Every Day Moments Bought a house Child is going to College Expecting our first baby I want-to-be entertained moments” I want-to-eat moments I need-to-learn moments I need-to-buy moments
  5. 5. USE CUSTOMER JOURNEY IS MADE UP OF MOMENTS AWARENESS CONSIDERATION ACTION CONSIDERATION ADVOCACY I want new devices Compares Devices Open email and click on offer TV Web Print Word of mouth Store Social Reviews E-mail Website ACTION Purchases mobile phone DISCOVERY Learn more Website Login to website and buys the tablet IDENTIFY NEED SHOP & BUY LOGIN & BUY iPhone Activation RECEIVE PACKAGE POST REVIEW Share the moment BILLING CROSS SELL OFFERE-mail Website INTEREST Evaluates Offer ACTION Pays Bill Online Usage: 8GB Location: NY, CHI, SF Interest: Music, Headsets Social: @sammyj Sentiment: Happy *** ANONYMOUS*** Category: Mobile Devices Basket: Apple iPad Pro In Store System Customer: Sam Jones Email: samjones@me.com Product: Apple iPhone 7 Service: 3yr Warranty Offer: 10% Discount Response: Yes *** IDENTITY MATCHED *** Product: iPhone 7, iPad Pro Service: 3yr Warranty PERSONAL OFFER
  6. 6. IN-MOMENT MARKETING REQUIRES CONTEXTUAL INSIGHTS Leverage the real-time contexts to deliver the best customer experiences The customer What they have done What they may do What they are doing now EXPLICIT IMPLICIT In-Moment individualization Presentation of relevant content across all touchpoints
  7. 7. Understand the real-time intent of each customer and dynamically deliver contextually relevant experiences across channels. MARKET IN THE MOMENT EXPERIENCE DELIVER INDIVIDUALIZED CUSTOMER ENGAGEMENTS BASED ON REAL-TIME CONTEXT AND INTENT INSIGHT CAPTURE, ENRICH, AND CONSOLIDATE CUSTOMER DATA AND GAIN DEEPER INSIGHTS AGILITY REACT IN TIME TO CUSTOMER OPPORTUNITIES. GET UP AND RUNNING QUICKLY WITH AN INTEGRATED CLOUD SOLUTION
  8. 8. GAIN DEEPER CUSTOMER INSIGHTS Dynamically capture and enrich customer profiles across all sources into a single view, gain insights into customer’s real- time intents. Discover hidden trends and anticipate buying behavior with built-in predictive analysis Support for known and unknown customers Consolidated view of customers across the enterprise Gain insights into the customer journey, identify micro-segments Accurately target and segment from any data source Understand customer’s sentiments and interests
  9. 9. DELIVER IN-MOMENT EXPERIENCES Dynamically engage customers in the moment with contextually relevant experiences. Remarket to targeted customers with timely offers and promotions Deliver individualized experiences with relevant offers and messages Convert customers into loyal advocates Create personalized customer engagements across email, web, sms, Facebook, and Google Adword
  10. 10. MARKET WITH SPEED AND AGILITY React quickly to market opportunities with increased transparency. Get up and running quickly with an integrated cloud solution. Gain accurate budget and expense information Optimize marketing strategies with real- time insights into marketing performances Increase collaboration and transparency Manage and nurture leads to conversion Accelerate the marketing processes to react quickly to opportunities Quick and fast cloud delivery with quick start implementation guides Pre-integrated with Hybris Commerce and Hybris Cloud for Sales Open Interface for easy 3rd party integration
  11. 11. INTEGRATED PLATFORM SUPPORTING END-TO-END MARKETING Merge, match & enrich Events & interactions Campaign execution in all channels Plan, measure & optimize Contexts, interests & predictions Personalized targeting & orchestration Capturing responses Loyalty data Market data & events Sales & service data Financial data Industry data Social media, mobile, IoT Mobile & social channel Digital channel Personalized commerce Interaction center Lead, opportunity E-mail, sms
  12. 12. THROUGH OUT-OF-THE-BOX MARKETING SCENARIOS Consumer and Customer Profiling Segmentation & Campaign Executon Commerce Marketing Marketing Analytics Marketing Resource Management Marketing Lead Management SAP and other 1st Party Applications 3rd Party Applications (for data & execution) Commerce ERP Sales Service Social providers Mobile providers Email Engines Ad Providers Data going in & out Data going in & out
  13. 13. DEMO
  14. 14. TAKEAWAYS: THREE BEST PRACTICES TO MARKET IN THE MOMENT
  15. 15. GET HANDS-ON EXPERIENCE MARKETING FREE TRIAL SCENARIOS INCLUDED: • Consumer and Customer Profiling • Segmentation and Campaign Management • Commerce Marketing • Marketing Resource Management • Marketing Lead Management • Marketing Analytics GO TO: bit.ly/MarketingCloudTrial
  16. 16. THANK YOU

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