The document outlines 10 "inconvenient truths" about networking, including that people don't care about you, networking doesn't work, and online networking is just faster but still flawed. It then proposes a "fundamental solution" of not selling yourself, waiting to be asked instead of promoting, focusing on inner circles by treating them as such, doing your work instead of talking about it, and stopping trying when results don't matter.

1. Networking
The inconvenient truth
and
The fundamental solution
Tuesday, 25 September 12

2. Inconvenient truth 1:
• Nobody cares about who you are or
what you do.
Tuesday, 25 September 12

3. Inconvenient truth 2:
• Networking doesn’t work.
Tuesday, 25 September 12

4. Inconvenient truth 3:
• It’s your fault
Tuesday, 25 September 12

5. Inconvenient truth 4:
• Refer to the first truth. They really do
not care.
Tuesday, 25 September 12

6. Inconvenient truth 5:
• Online networking does everything
that off line does, only faster.
Tuesday, 25 September 12

7. Inconvenient truth 6:
• Everyone involved in running an online
network is either a fool or a knave.
• Either they are in it for the money, in which
case they are knaves.
• Or they aren’t in which case they are fools.
Tuesday, 25 September 12

8. Inconvenient truth 7:
• Every assumption you make about
online is wrong.
• Every time
Tuesday, 25 September 12

9. Inconvenient truth 8:
• Nobody is engaging with you to buy
from you...
• So....
Tuesday, 25 September 12

10. Inconvenient truth 9:
• Everybody is trying to sell something
• and mostly you don’t want it.
Tuesday, 25 September 12

11. Inconvenient truth 10:
• It’s only going to get worse.
Tuesday, 25 September 12

12. Fundamental Solution
• You can care about what others do
• And you have to show it
• But not to everyone....
Tuesday, 25 September 12

13. Fundamental Solution
• Stop Selling
• Wait to be asked.
• Keep waiting - You have to wait for a long time.
• Keep waiting - It’s longer than you think.
• No really, Keep waiting, you will be asked, but only if you
wait.
Tuesday, 25 September 12

14. Fundamental Solution
• Remember Dunbar
• If someone is in your inner circle, treat them
like they are.....
Tuesday, 25 September 12

15. Fundamental Solution
• Don’t Network, Work.
• Do what you do, don’t talk about it
Tuesday, 25 September 12

16. fundamental Solution
• Stop trying...
• When it doesn’t matter, you get results.
Tuesday, 25 September 12