2. big problem: the benefits of information disclosure for businesses and users are not well harmonized, and it is difficult to ascertain when they are. social benefit to disclosing information corporate benefit to targeted advertising (etc.) behavioural economics expensive to design and run systems
3.
4. incentivizing privacy business wants as much information disclosure as possible. could they get more from designing for user agency? designing comfortable, aware environments social translucence (Tom Erickson) designing familiar environments (needs data!) designing customizable environments (i.e. fun)
5. to whom is it a problem? users (not homogenous) businesses: need data, money but must be compliant with law designers: how to optimize designs for these groups (and their own businesses, too) regulators: give users control over disclosure
