NetPlus Alliance is a buying group that was founded to provide a simple and affordable option for industrial distributors. Its mission is to bring suppliers and distributors together to mutually benefit and grow. In 2013, NetPlus launched several new initiatives including advisory councils for distributors and suppliers, regional meetings, and restructuring their rebate program. They also launched an i-Marketing tool to help distributors and suppliers create customized marketing materials. NetPlus aims to continue innovating, driving engagement among members, and being an important part of the North American industrial supply chain.