The document discusses how an individual created over 5 million unique personalized ads by developing concepts in multiple languages and formats and targeting the right ads in the right languages across different ad platforms. The process involved creating over 1,000 hours of original content in 2017, developing concepts across 6 categories and 10 languages in different formats for 3 major ad platforms, and constantly testing, learning, and innovating to personalize ad recommendations at a global scale through constant change.

1. Ads
Personalization
Liviu “Liv” Tudor
@liviutudor
https://liviutudor.com

2. 2017 - 1,000 hours original content

3. Age of Content

4. Age of Content

5. Global scale

6. Right ad, right language

9. Concepts X Languages X Formats X Ad Platforms
6 30 10 3
TOTAL = ~ 5,000+ unique ads
X 1,000s titles
5, 000, 000 +

10. Constant change
5, 000, 000 +

13. Personalize
Ad Recommendations
Test
Learn
Innovate