Negativity in local newspapers
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The document discusses how newspapers tend to report more negative news stories than positive ones. It analyzes the front pages of three local newspapers and finds that the majority of stories on each were negative. Examples given include stories about criminal acts like a hammer attack and rapists being jailed. Only one positive story was identified, about a royal couple visiting one of the towns. The document concludes that local newspapers demonstrate a clear preference for negative news over positive news in what they choose to feature prominently.
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Synopsis’ 2
The document provides synopses for four films: The Godfather, The Bank Job, A Bronx Tale, and Casino. All four films involve murder and organized crime plots. The Godfather depicts a power transfer in a crime family that leads to war between families. The Bank Job involves robbing a bank for cash and jewels that also contains secrets. A Bronx Tale shows a boy torn between a gangster and his father as he comes of age. Casino depicts two mobsters involved in the 1970s-80s Las Vegas casino world who both have tragic flaws.
Who would be the audience for your media product
The document discusses the target audience for a film called "Thanatos". It aims the film primarily at 15-year olds and older due to graphic violence and language. However, one particularly dark scene would not be appropriate even for 15-year-olds. As a result, the film rating would need to be changed to 18+. A typical target audience member is also described as a white, middle-class male college student who enjoys thriller films and socializing with friends through activities like skating and camping. Additionally, "moshers" are identified as a niche target audience since they enjoy non-mainstream media.
Who pays on the first date?
The document discusses social norms and expectations around who pays for a first date. It notes that traditionally the male is expected to pay for the full bill, but there are also perspectives that support going dutch (splitting the cost evenly) or the female paying. A brief survey found a variety of opinions on the topic, with some supporting traditional gender roles and others advocating for equality. The presentation concludes by quoting two tweets with additional views on splitting dating costs.
Study Case: Black Swan
The document provides information about the 2010 Darren Aronofsky film Black Swan. It discusses the film's genre as drama and thriller. The story is about a ballerina, Nina, competing for the lead role in Swan Lake who starts to lose her grip on reality. The document examines some of the film's more mature content around self-harm, drug use, and sex and analyzes why the British Board of Film Classification rated the film 15 instead of 18.
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Media studies analysis of lady gaga’s bad romance by yasmine sinclair
Lady Gaga's "Bad Romance" music video contains provocative imagery and explores controversial themes and ideologies. It portrays women trying to liberate themselves from a corrupt, capitalist society dominated by egotistical men. While Lady Gaga's character exhibits authority at times, she is largely depicted as a passive victim of this patriarchal system and of corrupt media industries that manipulate sexuality for profit. The video challenges conventions by juxtaposing themes of love, lust, and the narrow line between them. It comments on unrealistic media portrayals of relationships and gender roles.
Detailed Semiotic Deconstruction of Lady Gaga's Bad Romance
This still image from Lady Gaga's music video portrays her dancers in revealing outfits that sexualize their bodies according to Laura Mulvey's "Male Gaze" theory. It suggests that women are viewed only as sexual objects meant to appeal to and entertain men. The wide shot shows most of the dancers dressed this way, with only one breaking the stereotype. This portrays women as conforming to expectations of dressing to impress men sexually.
Target audience
This document discusses target audiences for horror films. It notes that horror films are often rated 15 to attract teenagers aged 15-25 who enjoy the thrills of the genre. It also states that horror films appeal to working class audiences seeking cheap entertainment, while middle and upper classes prefer sub-genres like romance or psychological thrillers. The document recommends targeting women aged 18-24, as they are most likely to watch horror films, and including some dramatic elements to further appeal to this demographic. It finally mentions that horror films are popular for couples and groups to watch together to provide an easy conversation topic afterwards.
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Synopsis’ 2
The document provides synopses for four films: The Godfather, The Bank Job, A Bronx Tale, and Casino. All four films involve murder and organized crime plots. The Godfather depicts a power transfer in a crime family that leads to war between families. The Bank Job involves robbing a bank for cash and jewels that also contains secrets. A Bronx Tale shows a boy torn between a gangster and his father as he comes of age. Casino depicts two mobsters involved in the 1970s-80s Las Vegas casino world who both have tragic flaws.
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The document discusses the target audience for a film called "Thanatos". It aims the film primarily at 15-year olds and older due to graphic violence and language. However, one particularly dark scene would not be appropriate even for 15-year-olds. As a result, the film rating would need to be changed to 18+. A typical target audience member is also described as a white, middle-class male college student who enjoys thriller films and socializing with friends through activities like skating and camping. Additionally, "moshers" are identified as a niche target audience since they enjoy non-mainstream media.
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Study Case: Black Swan
The document provides information about the 2010 Darren Aronofsky film Black Swan. It discusses the film's genre as drama and thriller. The story is about a ballerina, Nina, competing for the lead role in Swan Lake who starts to lose her grip on reality. The document examines some of the film's more mature content around self-harm, drug use, and sex and analyzes why the British Board of Film Classification rated the film 15 instead of 18.
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Target audience
This document discusses target audiences for horror films. It notes that horror films are often rated 15 to attract teenagers aged 15-25 who enjoy the thrills of the genre. It also states that horror films appeal to working class audiences seeking cheap entertainment, while middle and upper classes prefer sub-genres like romance or psychological thrillers. The document recommends targeting women aged 18-24, as they are most likely to watch horror films, and including some dramatic elements to further appeal to this demographic. It finally mentions that horror films are popular for couples and groups to watch together to provide an easy conversation topic afterwards.
Qualitative data
The document summarizes the results of a questionnaire about horror film preferences. It shows that responses were fairly equal between genders, with most respondents between ages 14-19. The majority preferred a female villain over male, and knives/machetes as the scary weapon. Most also preferred villains wearing masks, and films being released around Halloween. Common frightening locations included forests and abandoned houses.
Preliminary data
The document analyzes survey results from the target audience of a horror/slasher film. Key findings include:
- More women than men watch the genre, so the trailer should appeal to both genders.
- The majority of respondents were ages 11-20, though the genre appeals to a wide age range.
- A knife was deemed the scariest weapon and should be featured.
- Respondents preferred watching films quarterly, suggesting release in late August for maximum viewers.
- Neighborhood settings and including the killer in the trailer were most favored.
Video analysis
The video follows a dysfunctional couple with a focus on their drug use and love for each other. They live in a run-down rural area and have little money. The male character is shot in the stomach during a planned supermarket robbery. Though he survives, his friends give him cannabis for the pain while his girlfriend kisses him. The video reflects the indie genre in its portrayal of the shooting as not very serious. The couple ends up with a lot of money, dancing and happy. The setting is an isolated American town shown through vintage cafes, supermarkets, and iconography of guitars and microphones. Drugs and a gun also reflect the narrative and rebellious personality traits of the target audience. The video focuses on
Black swan
Darren Aronofsky's 2010 drama thriller Black Swan follows a ballerina, Nina, who lands the lead role in Swan Lake but finds her grasp on reality slipping as she gets increasingly immersed in the role. The film explores Nina's descent into paranoia and madness as she struggles between her own good girl persona and the dark seductress of the Black Swan. While containing sexually explicit and disturbing scenes, the film's aversive portrayal of self-harm and drug use aims to discourage such behaviors rather than encourage them. One masturbation scene in particular pushes the boundaries of a 15 rating. Ultimately, the BBFC passed the film at 15 for theaters and for its DVD release.
Primary data presentation 3
The document contains survey results from audiences about their preferences for slasher/horror films. The summaries are:
- The surveys showed that horror films appeal to both male and female audiences, with a slightly higher percentage of females. The largest age group that responded was 11-20 years old, showing this genre targets younger audiences.
- When asked about favorite murder weapons, knives were the most common response. Most audiences watch horror films on TV or through downloads rather than in theaters. Woods and neighborhoods are preferred slasher film locations.
- The data provides insight into what audiences expect and enjoy in horror films, which can help determine the characters, scenes, and ratings for a new slasher film
IAA PAC 2013 Brief Response
The document discusses a marketing campaign for a romantic comedy film. It aims to raise awareness, engagement, and sales among its target audience of females and couples aged 15-49 who enjoy the rom-com genre. Key objectives are increasing ticket sales and box office ratings. The campaign will utilize TV, out of home, online, and public relations promotions using the hashtag #liveandrelive to excite, invite, educate, and amplify experience of the film. Revenue expectations are $81 million net from selling over 13.5 million tickets averaging $10 each across major international markets led by the UK.
Target audience for r3
The target audience for the film R3 is teenagers between 12 to 18 years old. While most sci-fi films typically attract older male audiences, the film features a teenage protagonist to make the narrative more relatable to younger viewers. Recent young adult adventure films like The Hunger Games and The Maze Runner have shown there is demand for this sub-genre from younger audiences. The film also features a strong female lead in line with popular films that challenge traditional female stereotypes, making it particularly appealing to female teenagers.
Romance powerpoint media
The document discusses plans for a romantic film trailer and poster. It will tell the story of a young couple who meet under unusual circumstances and fall in love, but then one of them has to leave, causing a breakup. However, their love for each other ultimately brings them back together. The trailer will use exciting clips and a cliffhanger ending to attract audiences and showcase elements common in romantic films like obstacles, forbidden love, and happy endings.
Evaluation
The magazine aims to represent 16-25 year olds interested in indie and rock music. It uses conventions from real magazines like NME, such as featuring artists on the cover, but also challenges conventions by using original photography. The target audience would enjoy reading about music festivals, fashion, and new artists. The magazine would be distributed by IPC Media and sold in stores like WHSmith, HMV, and corner shops to be convenient for its target audience.
Planning- Elise
The majority of people surveyed preferred pop music, but the magazine will focus on indie music as it was the second most popular genre and easiest to feature in photographs. Respondents said the front cover and featured artists would influence them to buy the magazine. They wanted the magazine to advertise its content prominently and include upcoming festival information and artist interviews. Most did not think free gifts would increase music magazine purchases since cosmetic items usually given do not relate well to music.
EVALUATION
The document describes a student's music magazine media product. The student used conventions from real music magazines like NME, including featuring an artist on the front cover. However, the student also challenged some conventions by using their own photography on the cover to make it seem more realistic. The target audience is described as males and females aged 16-25 interested in rock and indie music. The student believes IPC Media would be a suitable distributor as they already distribute magazines like NME. The student learned various technologies through creating the magazine, including Photoshop, Fireworks, and how to edit images. They reflect that their skills have progressed from the preliminary task to the full magazine product.
beggining of evaluation
The magazine uses conventions from real music magazines like NME, such as featuring artists on the cover and including articles about new musical talent. However, it also challenges some conventions by using original photography on the cover and not including freebies. The magazine represents social groups like college students and young workers aged 16-25 by using models in that age range and portraying an "indie" style that stands out from other magazines through its unique presentation and variety of rock/indie artists featured.
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Qualitative data
The document summarizes the results of a questionnaire about horror film preferences. It shows that responses were fairly equal between genders, with most respondents between ages 14-19. The majority preferred a female villain over male, and knives/machetes as the scary weapon. Most also preferred villains wearing masks, and films being released around Halloween. Common frightening locations included forests and abandoned houses.
Preliminary data
The document analyzes survey results from the target audience of a horror/slasher film. Key findings include:
- More women than men watch the genre, so the trailer should appeal to both genders.
- The majority of respondents were ages 11-20, though the genre appeals to a wide age range.
- A knife was deemed the scariest weapon and should be featured.
- Respondents preferred watching films quarterly, suggesting release in late August for maximum viewers.
- Neighborhood settings and including the killer in the trailer were most favored.
Video analysis
The video follows a dysfunctional couple with a focus on their drug use and love for each other. They live in a run-down rural area and have little money. The male character is shot in the stomach during a planned supermarket robbery. Though he survives, his friends give him cannabis for the pain while his girlfriend kisses him. The video reflects the indie genre in its portrayal of the shooting as not very serious. The couple ends up with a lot of money, dancing and happy. The setting is an isolated American town shown through vintage cafes, supermarkets, and iconography of guitars and microphones. Drugs and a gun also reflect the narrative and rebellious personality traits of the target audience. The video focuses on
Black swan
Darren Aronofsky's 2010 drama thriller Black Swan follows a ballerina, Nina, who lands the lead role in Swan Lake but finds her grasp on reality slipping as she gets increasingly immersed in the role. The film explores Nina's descent into paranoia and madness as she struggles between her own good girl persona and the dark seductress of the Black Swan. While containing sexually explicit and disturbing scenes, the film's aversive portrayal of self-harm and drug use aims to discourage such behaviors rather than encourage them. One masturbation scene in particular pushes the boundaries of a 15 rating. Ultimately, the BBFC passed the film at 15 for theaters and for its DVD release.
Primary data presentation 3
The document contains survey results from audiences about their preferences for slasher/horror films. The summaries are:
- The surveys showed that horror films appeal to both male and female audiences, with a slightly higher percentage of females. The largest age group that responded was 11-20 years old, showing this genre targets younger audiences.
- When asked about favorite murder weapons, knives were the most common response. Most audiences watch horror films on TV or through downloads rather than in theaters. Woods and neighborhoods are preferred slasher film locations.
- The data provides insight into what audiences expect and enjoy in horror films, which can help determine the characters, scenes, and ratings for a new slasher film
IAA PAC 2013 Brief Response
The document discusses a marketing campaign for a romantic comedy film. It aims to raise awareness, engagement, and sales among its target audience of females and couples aged 15-49 who enjoy the rom-com genre. Key objectives are increasing ticket sales and box office ratings. The campaign will utilize TV, out of home, online, and public relations promotions using the hashtag #liveandrelive to excite, invite, educate, and amplify experience of the film. Revenue expectations are $81 million net from selling over 13.5 million tickets averaging $10 each across major international markets led by the UK.
Target audience for r3
The target audience for the film R3 is teenagers between 12 to 18 years old. While most sci-fi films typically attract older male audiences, the film features a teenage protagonist to make the narrative more relatable to younger viewers. Recent young adult adventure films like The Hunger Games and The Maze Runner have shown there is demand for this sub-genre from younger audiences. The film also features a strong female lead in line with popular films that challenge traditional female stereotypes, making it particularly appealing to female teenagers.
Romance powerpoint media
The document discusses plans for a romantic film trailer and poster. It will tell the story of a young couple who meet under unusual circumstances and fall in love, but then one of them has to leave, causing a breakup. However, their love for each other ultimately brings them back together. The trailer will use exciting clips and a cliffhanger ending to attract audiences and showcase elements common in romantic films like obstacles, forbidden love, and happy endings.
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Evaluation
The magazine aims to represent 16-25 year olds interested in indie and rock music. It uses conventions from real magazines like NME, such as featuring artists on the cover, but also challenges conventions by using original photography. The target audience would enjoy reading about music festivals, fashion, and new artists. The magazine would be distributed by IPC Media and sold in stores like WHSmith, HMV, and corner shops to be convenient for its target audience.
Planning- Elise
The majority of people surveyed preferred pop music, but the magazine will focus on indie music as it was the second most popular genre and easiest to feature in photographs. Respondents said the front cover and featured artists would influence them to buy the magazine. They wanted the magazine to advertise its content prominently and include upcoming festival information and artist interviews. Most did not think free gifts would increase music magazine purchases since cosmetic items usually given do not relate well to music.
EVALUATION
The document describes a student's music magazine media product. The student used conventions from real music magazines like NME, including featuring an artist on the front cover. However, the student also challenged some conventions by using their own photography on the cover to make it seem more realistic. The target audience is described as males and females aged 16-25 interested in rock and indie music. The student believes IPC Media would be a suitable distributor as they already distribute magazines like NME. The student learned various technologies through creating the magazine, including Photoshop, Fireworks, and how to edit images. They reflect that their skills have progressed from the preliminary task to the full magazine product.
beggining of evaluation
The magazine uses conventions from real music magazines like NME, such as featuring artists on the cover and including articles about new musical talent. However, it also challenges some conventions by using original photography on the cover and not including freebies. The magazine represents social groups like college students and young workers aged 16-25 by using models in that age range and portraying an "indie" style that stands out from other magazines through its unique presentation and variety of rock/indie artists featured.
Radial analysis
The document provides an analysis of a magazine cover and article about John Lennon. It notes that the large image of Lennon combined with the dramatic title and minimal text makes for an eye-catching cover. The use of red text and black and white imagery creates a somber mood fitting for the 30th anniversary of Lennon's death. Within the article, close-up images of Lennon in black and white further connect him to the past and the magazine's tone.
Questionnaire results
Most people buy magazines on a monthly basis due to magazines typically being published monthly rather than weekly. A survey found that images are the main focus of music magazine covers, followed by color and font, and that having a celebrity on the cover increases the likelihood that students will read the magazine. While 60% of students surveyed read music magazines, 15% said a celebrity would not impact their decision to buy an issue, showing that some consumers focus on content over celebrities.
Radial analysis
The document provides an analysis of the layout, design elements, and stylistic choices used in various magazine articles and issues. Key elements highlighted include the use of bold fonts, large images, and minimal text to draw attention to articles. Color choices and photographic styles are also discussed in the context of conveying different tones and meanings that relate to the topics covered.
Radial analysis
The document provides an analysis of the layout, design elements, and stylistic choices used in various magazine articles and issues. Key elements highlighted include the use of bold fonts, large images, and minimal text to draw attention to articles. Color choices and photographic styles are also discussed in conveying different tones and meanings that relate to the topics covered.
Radial analysis
The document provides an analysis of the layout, design elements, and stylistic choices used in various magazine articles and issues. Key elements highlighted include the use of bold fonts, large images, and minimal text to draw attention to articles. Color choices and photographic styles are also discussed in the context of conveying different tones and meanings that relate to the topics covered.
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Negativity in local newspapers
- 1. What we sometimes refer to as ‘bad news’ is often good business for the newspapers and news programmes. The threshold is lower for reporting bad news than for good news; such news is also usually unambiguous, consonant, and occurs in a short space of time.
- 2. = NEGATIVE = POSITIVE From this screenshot, as you are able to see the majority of the stories selected for the homepage are mainly negative, with having four out of six stories being pessimistic. http://www.basingstokeobserver.co.uk/
- 3. A hammer attack- this is extremely negative and violent, however has been pushed to the side and not used as one of the main stories. Rapists jailed- this story can be seen as both positive and negative as they have been caught and are serving their time however it is negative as they have committed the crime. Positive story about the royal couple coming to town- this story is portraying a upbeat aspect and reaching out to the readers. http://www.suttonguardian.co.uk/ The Sutton guardian appears to have a mixed view with negativity however again the majority of the stories are yet again negative for example the hammer attack.
- 4. http://www.watfordobserver.co.uk/news/ Again the threshold is higher for reporting bad news with the Watford observer, three out of four of the stories are negative.
- 5. Subsequent to looking at three random newspapers I am able to see the dramatic difference in negative and positive stories used within the local newspaper community