The document analyzes and summarizes scenes from the Charli XCX music video for "Famous". It discusses how various costumes and props in the video represent technology's control over people. The protagonist's dog collar choker represents being leashed by technology and unable to escape it. Shots filmed from low angles make phones seem more important than people, showing people's weakness against technology. Other scenes criticize trying too hard to stay stylish and up-to-date or embracing aging. Plug sockets inserted in bodies present technology's control in a disturbing sexualized manner.

1. NEA Research

2. In the Charli XCX video for
Famous the protagonist
costumes holds a lot of
meaning. The choker which the
girl is wearing can be seen as
being similar to a dog collar.
This shows that technology
could have us on a leash and
that we cant run away from it.
This shows her as powerless
and victimised because she
does not hold control of
herself.

3. This shot is at a low angle which
makes the phone seem of more
importance than the
protagonist. This shows the
protagonist as weak. I also
believe that it shows how
mobile phones control our day
to day life. This could be linked
to present day and how
technology companies have
control over us.

4. In this shot a woman wearing a
hat with ‘fleek’ on is shown which
is a dated stereotype. The
protagonist is trying to escape this
woman. The style that this
woman is wearing is quite out of
style which may be the reason
why the protagonist is trying to
escape. It shows that now a days
it is celebrated if an individual
stays in style and if not they are
an outsider.

5. In this shot an old man is
shown posing for a selfie. It
shows how people of all ages
try to stay in style even if it
does not fit them. Once again
it shows how staying in style is
celebrated. Also that at some
point we all grow up and
maybe that we should learn to
embrace it.

6. These three girls all have
chokers on which shows that
technology has leashed them
like dogs. It shows that they
are weak and powerless now
that technology has its grip on
them.

7. This shot shows a large man’s
belly with a plug socket in. It is a
grotesque image which is quite
sexualised. The individual holds
the power. It shows technology in
a bad light and how control over
us is in a disturbing way.