What attributes should you look for when deciding your Influencers?
NBC Recommendation -Laxmi Maria Caraballo
1. August 31, 2016
To Whom It May Concern:
I write this letter of recommendation on behalf of Jonathan Laxmi.
Jonathan worked as an intern with our Ad Sales Research department at NBC News during the
Fall of 2013. Our group focused on formulating strategic advertising sales insights to effectively
drive revenue. In 2014, we brought him back as an interim Research Analyst given his strong
performance during his internship.
Jonathan took initiative and contributed to our team beyond his core responsibilities. He has
strong interpersonal skills and showed enthusiasm for his work. While he was with us, Jonathan
was simultaneously working another part-time job while also pursuing a full-time degree.
Jonathan put in the extra time to work on a range of projects including, creating competitive
landscape decks, providing analyses on metrics and data, and putting together reports using
multiple researchtools. He also implemented macros, which improved our efficiency, by
creating reports more quickly.
I've gotten to know Jonathan over several years and have supported him through many of his
personal and professional ambitions. I am glad to be one of his mentors, and have encouraged
his passions throughout his career.
As an experienced media executive, with over 20 years of experience across F500 companies, I
endorse Jonathan for the Master’s program at your University. He has the drive, curiosity, and
persistence to excel at whatever he pursues, and I look forward to seeing the great things he
accomplishes.
If you have any questions about Jonathan's work with our team, please do not hesitate to contact
me at maria.caraballo@nbcuni.com.
Sincerely,
Maria
Maria Caraballo
VP, Client Partnerships & Research
NBC Universal