naye samikaran Profile

Naye Samiikaran
Newspaper Content
url: nayesamikaran.com
National News Magazine

Introduction
Our magazine Naye Samiikarn, National News
Magazine is published from Agra Since 2008 onwards,
We are dedicatedly working for society, we are covering
Political, Health, Social, subject in our magazine, we are
Naye SamiikaranNational News Magazine
Political, Health, Social, subject in our magazine, we are
circulating our magazine within UP, MP, Rajasthan, Bihar,
Jharkhand, Delhi
We have conducted events i.e. Kavi Sammelan,
Drawing Competition, Music Nights, Game Shows and
Cookery Show etc.

Year Hard Copy Soft Copy
2008 1000/month 0
Our journey’s brief story is
Circulation
2009 1500/month 0
2010 2000/month 0
2011 3000/month 0
2012 4000/month 0
2013 5000/month 2,00,000/month
2014* 10,000*/month 5,00,000*/month
* Projection

The Impact Study
Readers/Consumers
• Readership
• Satisfaction
The Organization
• Workforce analysis
• Mgt. Practices analysis
• Cultural analysis
The Product
• Content quality
• Content quantity
• Physical quality
• Satisfaction
• Brand equity

Story topics
• Sports, Politics/government and
Crime/legal dominate coverage
• Differences around the edges
Arts
• Quantity
– Story count
– Lifestyle/arts section
• Differences around the edges

Business & personal finance
• Commentary, criticism and advice
• Quantity
– Story count
– Business section
– Business section
Crime, courts & legal
• Local, staff-written
• Quantity
– Story count

Food, health, home & fashion
• Quantity
– Story count
• Feature-style stories
Obituaries, community announcements &
ordinary people
• Quantity
– Story count

Popular Music
• Graphics
• Color photographs
• Quantity
– Story count
– Story count
• Entertainment listings
Sports
• Feature-style content

Politics, Government & War
• Quantity
– An opinion section
• Color photographs
Science, Technology & Environment
• Quantity
– Computers/technology section
• International focus

Parenting & religion
• Youth section
• Length and complexity
Community announcement listings
Community announcement listings
Education, Career and Employment
• Quantity
Story count
Feature-style stories
Private / Govt. and Semi Government

• Relationships each individual Reader and
with our magazine each reader having right
to convey his/her thought about any article
Individual Thoughts
to convey his/her thought about any article
• Provides a picture of how your newspaper
is already performing on key areas
• Circulation-size and industry wide averages
provided for perspective

coming with new
coming with new
launching pad to
all advertisers.

No Life Without Business
Fact About Business
No Business Without Advertisement
Advertisement is Backbone of Marketing

1. Bridging with Post Advertisement follow-up means you
will know how many peoples have noticed your
advertisement with our magazine along with some
details
details
Area wise
Gender wise means you will know how many male and
females has noticed your advertisement.
Age group wise

Television: TRP
Print : Circulation
Radio : Listenership
Billboards : No Parameters to Calibrate
Out-of-Home : No Parameters to Calibrate
Out-of-Home : No Parameters to Calibrate
Email : No Parameters to Calibrate
Direct Mail : No Parameters to Calibrate
In-Store : No Parameters to Calibrate
Signage : No Parameters to Calibrate
Flyers : No Parameters to Calibrate
Social Media : Click Counts

Advertisement Reporting by individual readers
Revert Short Message Service (SMS) to reporting
reader(s)
Soft copy circulation and we having ample data
Soft copy circulation and we having ample data
base to circulation, we having data base of Delhi,
Uttar Pradesh, Rajasthan, Madhya Pradesh,
Chhattisgarh, Bihar and Jharkhand
Daily update to advertiser

Content promotion levers
• Overall measurement of in-paper content
promotion
• Four types of promotion:
– General brand promotion
– General brand promotion
– Up-coming content promotion
– Same-day content promotion
– Web site content promotion
• Relates to some kinds of stories more than
others.
• Some types of content promotion are more
effective than others.

We dispatch our soft copy to all registered readers.
Our back office team will upload soft copy on Google document
service and link will be forward to all subscribers .
Our back office team will send sms to all subscribers for intimation
purpose to our all member those are registered with us

Our reporting readers are enjoying gifts from
our end.our end.
Apart this our all advertiser having option to
send discount coupons, gift hamper and free
sample to our reporting readers.

WWWWeeee areareareare seekingseekingseekingseeking youryouryouryour advertisementadvertisementadvertisementadvertisement
forforforfor ourourourour HindiHindiHindiHindi MagazineMagazineMagazineMagazine “Naye“Naye“Naye“Naye
Samiikaran”Samiikaran”Samiikaran”Samiikaran” andandandand wewewewe areareareare committedcommittedcommittedcommitted
totototo provideprovideprovideprovide aforesaidaforesaidaforesaidaforesaid featuresfeaturesfeaturesfeatures totototo
youryouryouryour brandingbrandingbrandingbranding operationoperationoperationoperation....

• You can send revert SMS to sender
• You can send discount coupon(s), so, your product /service will promote
obi silly.
• You can send gift hamper to selected person(s)
• You can send free sample to promote your product/service
• You can send free sample to promote your product/service
• You have not to pay attention on tele calling and you will avoid irritation of
listeners but with our system reader will report your advertisement with
his/her consent
• You can control your advertisement budget and you can use your brand
name as part of “Edition ID” for extra mileage
• You will avail Patent(a/f) services with us because this system is patent
protected.
• Readers can send his/her views about your products with help of our
system

How our system will help you in your “Branding”
Features :
Issue id sponsor will enjoy Brand name on each page
of our magazine e.g. “naye<space>ghari13oct”
Examine our Id System
of our magazine e.g. “naye<space>ghari13oct”
Issue Id sponsor will enjoy such type advertising and
advertiser can choose as
Each advertisement having code and data base will
maintain by our back office.
Bottom Horizontal Strip
Top Horizontal Strip
Left Vertical Strip
Right Vertical Strip

Each News/Article will
address by these code(s)
AAA This is News Code
address by these code(s)
and it will provide right to
each reader to share
his/her view
views<space>naye<s>uten13sp<s>aaa<s> आपका
ǒवचार और भेज दɅ हमारे नंबर 8445688555 पर

“ I S S U E ' S I D S P O N S O R ”“ I S S U E ' S I D S P O N S O R ”
GD
Advertisement
Code

“ISSUE'SIDSPONSOR”“ISSUE'SIDSPONSOR”
GD Advertisement
Code
“ISSUE'SIDSPONSOR”“ISSUE'SIDSPONSOR”

“ I S S U E ' S I D S P O N S O R ”“ I S S U E ' S I D S P O N S O R ”
GD Advertisement
Code

OA
AdvCode
Other Advertiser will enjoy such type coding system

Ad. Code
Other Advertiser will enjoy such type coding system
RF

V i e w s R e p o r t i n g :
views<space>edition_id<space>news_code/advertisement_c
ode<space>your views and send it our long code No.
Advertisement Reporting:
Advertisement Reporting:
edition_id<s>advertisement_code<s>ad._code<s>ad._code<s
>ad._code<s>ad._code<s>ad._code<s>ad._code<s>ad._code<
s>ad._code<s>ad._code<s>ad._code<s>ad._code<s>ad._code
<s>ad._code<s>ad._code<s>ad._code<s>ad._code<s>ad._cod
e and send it to our long code No. where your all SMS packs
will be honored

Daily Score readers wise
Gifts for Readers
No irritation to your telesales team
No irritation to your telesales team
Out source service
Real time update
Free registration and readers can register by online, SMS or Missed
call
Entire system will work under your conditions
Virgin(Patent (a/f) Concept

Anjani Kumar Gupta
Marketing Head,
Cell : 9012144446, 9359521569
mail : info@nayesamikaran.com
url : www.nayesamikaran.com

naye samikaran Profile

Recommended

Recommended

More Related Content

Similar to naye samikaran Profile

Similar to naye samikaran Profile (20)

Recently uploaded

Recently uploaded (10)

naye samikaran Profile