The Navy Outreach Media Department works to share stories of Sailors through their local connections by visiting commands, interviewing and photographing Sailors, and marketing those stories to local media where the Sailors have ties. In 2015, their efforts resulted in over 5,500 stories and photos shared, leading to over 3,400 media clips and nearly 100 million media impressions. They also provide opportunities for radio shout-outs and help commands promote Sailors' awards, homecomings, and other achievements through media advisories.

1. Alvin "Flex" Plexico, Ph.D.
Sharing your Sailors’ stories through
local connections

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Navy Outreach Media Department – outreach.navy.mil 2
Media Outreach Department
• Media Production Visits
 Our team visits your command
 Interviews and photographs your Sailors
 Market stories to media where Sailors have local ties
• Fleet Content Sharing
 We share your stories and photos
 Local tie (hometown, high school, family, etc.)
5,519 stories and photos shared in 2015 that led to 3,414
media clips and 97,228,784 earned media impressions.
• Radio Shout-Outs
 Holidays, homecomings, major sporting
events.
Navy Outreach Media Department – www.outreach.navy.mil 2
• Media Advisories
 Awards, Changes of Command, Namesake
stories, homecomings, etc.
Navy Outreach Media Department – www.outreach.navy.mil 2

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Media Production Visits
We bring your Sailors’ stories home
Navy Outreach Media Department – www.outreach.navy.mil 4
“Rosepine native part of sub’s
eyes and ears”
12 Visits in 2015 produced 1,665
individual Sailor feature stories and
photos, generating 1,035 media queries,
interviews and placements.
“Winona native serves aboard
USS Maryland”
“Boothbay Harbor Native Keeps
Seas Free in the Middle East”
We draft the story
with your key
messages
Personalized based
on Sailor’s
experiences
Sharable via Social Media
All stories posted to
www.navyoutreach.blogspot.com

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2016 Media Production Visit Schedule
Navy Outreach Media Department – www.outreach.navy.mil 5
Location Platform Supported Communication Priorities DATES
Kings Bay SSBNs Ohio replacement Jan 10- Jan 16
Suffolk TENTH Fleet Cyber warfare Jan 24- Jan 30
Norfolk Ford Carrier presence, 300 ships by 2020 Feb. 28-Mar 5
Norfolk Surface ships 300 ships by 2020 Mar 6-Mar 12
Mayport MH-60Rs/USS NY Undersea warfare, 9-11 anniversary Mar 27- Apr 2
Pearl SSNs Asia-Pacific rebalance, undersea warfare April 3 - 9
SDGO LCS/DDG LCS program, 300 ships by 2020 April 17-23
Jax P-8As Undersea warfare April 24-30
Rota DDGs BMD May 1 - 7
Pax River PMA Unmanned Systems May 8 - May 14
Sasebo FDNF ARG Asia-Pacific rebalance May 22- 28
Whidbey EA-18Gs Electromagnetic spectrum June 5-11
Bath, ME DDG1000 Energy, new technology, June 13 – 17
Groton/Boston SSNs/Constitution Undersea warfare/4th of July June 19- June 25
Yokosuka FDNF DDGs/CGs Asia-Pacific rebalance June 26 - July 2
Pearl RIMPAC Maritime partnerships, Asia-Pacific rebalance July 4 - July 8
Corpus VTs Training July 17- July 23
Bangor SSBNs Ohio replacement Jul 24-30 **
Guam SSNs/Frank Cable Asia-Pacific rebalance Aug TBD
Norfolk Arlington 9-11 anniversary Aug 28- Sep 3
Pearl DDGs DDG51 upgrades, 300 ships by 2020 Aug/Sep TBD
SDGO America/Makin Island Energy Sep 25- Oct 1
Norfolk E-2Ds CVW modernization Oct. 10-Oct 14
Gulfport SeaBee units Expeditionary warfare Oct. TBD

5. Media Advisories
Formerly Known as
Fleet Home Town News Program
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Navy Outreach Media Department – outreach.navy.mil 3
Cut and paste the Sailor’s answers in the text
below and email to outreach.navy.mil
Please provide a photo of the Sailor in uniform.
• Command:
• Current Location:
• Name (Last, First, MI):
• Rank/Rate:
• Designator/Warfare Qualification:
• Gender:
• Hometown:
• State:
• Additional Local Area Connections:
• High School:
• Graduation Year:
• College:
• Graduation Year:
• Degree:
• Years in the Navy:
• Brief job description in civilian terms:
• Additional info you think media might be
interested in; reason Sailor is being
recognized:
• Quote from Sailor about achievement:
• Quote from senior enlisted leader or
department head:
• Command PAO:
• Command PAO Email:
Fillable form at www.outreach.navy.mil
or
e-mail navyoutreach@navy.mil
• Sailor Awards
• Namesake Stories
• Changes of Command
• Any other news you want shared
Navy Outreach Media Department – www.outreach.navy.mil 3

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Radio Shout Outs
Sailors share a short pre-recorded message
based on a script we provide.
Call 1-855-OUR-NAVY to participate.
E-mail navyoutreach@navy.mil to learn about future
shout out opportunities.
712 shout outs
in 2015
Navy Outreach Media Department – www.outreach.navy.mil 6

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Fleet Content Sharing
Help Us Tell Your Sailor’s Story
• Ensure submitted photos and stories include:
 Name and local connections of featured Sailors
• high school/college and year
• hometown
• family members in the area
 Specific suburb, if Sailor is from a large city
• Submit a photo with every story (if possible)
 Photos should be properly exposed and composed
 The higher the quality, the better chance of publication
 Sailors must be in proper uniform
Format stories in
Associated Press (AP) style
Navy Outreach Media Department – www.outreach.navy.mil 7

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Media Outreach WorkflowCommandNAVCOMediaNAVCO
Story and Photo sent to
navyoutreach@navy.mil
Review story and market to
media where Sailor has local
connections
Publish story and photo
(follow-on questions/interview)
Published clips sent to originating
command
Navy Outreach Media Department – www.outreach.navy.mil 8

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Media Outreach Team
Dr. Alvin Plexico
Alvin.Plexico@navy.mil
901-874-5806
MCC (SW/AW)
Isaiah.Sellers@navy.mi
901-874-5809
Mr. Rick Burke
Ricky.C.Burke@navy.mil
901-874-5927
Mr. Dustin Good
Dustin.Good@navy.mil
901-874-5824
Mrs. Kayla Good
Kayla.Good@navy
901-874-5810
MC3 Jamal McNeill
Dominique.McNeill@navy.mil
901-874-5807
MC3 Amanda Owens
Amanda.Owens@navy.mil
901-874-5590
Ms. M. Dawn Scott
Mary.D.Scott@navy.mil
901-874-5812
Navy Outreach Media Department – www.outreach.navy.mil 9